October 2008 Archives

Hell are celebrating HELLoween by partying with some legends who have passed on to the other side. They've missed them so much, agency Colenso BBDO thought it would be cool to see them again.

The popular 'Vote For Me' campaign launched by the Green Party via Special, Auckland in September has been opened up to the public to create their own billboards online.
By logging on to www.voteforus.co.nz anyone can create their own 'Vote For Me' or 'Vote For Us' billboard.  Just upload a photo from your computer.  The personalized billboard can then be sent from the site to three friends by email.  Those friends can enjoy your billboard, then go on to easily create their own.
In just one day over 500 personal 'Vote For Me' billboards have been made and sent around the world.
So far the content is pretty diverse: there are loved pets, beautiful babies, beautiful adults (and a few not so pretty ones), unique scenery, good causes, fresh food and Mr T from the A Team.
Photography: Alistair Guthrie/Canvass

Almost 250 judges have now been confirmed for the D&AD Awards 2009, with the advertising & digital juries announced today. Rewarding the best creative work in the world across 29 different disciplines in advertising and design, judges from 22 countries (including New Zealand and Australia) will gather in London in April 2009 (20-24) in search of creative excellence.  Agencies, studios and creatives can now enter their work to be judged by some of the best creative minds in the world.
As previously reported by CB, Mike O'Sullivan (above left), ECD of Saatchi & Saatchi New Zealand will be heading the Ambient jury, while two other kiwis have also been invited to judge - Steve McKenzie (right), ECD of Publicis Mojo, who's on the Integrated jury and Guy Roberts (middle), CD of TBWA\Whybin, who's on the Press Advertising jury.
Aussies invited include Ralph Van Dijk, managing director of Eardrum, Sydney, who chairs the Radio jury, Dejan Rasic, ECD of CRC Sydney, who's on the Integrated jury, Andy DiLallo, joint ECD of Leo Burnett Sydney, who's on the Poster Advertising jury, Mark Ashley-Wilson, Digital CD of Three Drunk Monkeys Sydney, who's on the Websites jury, Gavin McLeod, creative director at Mark, Sydney who's on the Direct jury and Julian Melhuish, creative director at Saatchi & Saatchi Design, Sydney, who's on the Typography jury.
Further information on how to enter, along with biographies of jury members can be found at www.dandad.org/awards09
Eligible entries will be accepted until 21 January 2009. Work entered before 19 November will receive a 10% discount.  The winners will be announced on June 11 at the Roundhouse in London.

You’ve just been tasked with a campaign to convince teens to avoid binge drinking. So where do you start? Perhaps with Robert Lauterborn.
As a highly awarded Creative Director, experienced marketer, renowned author and educator, Robert has a secret to share with agencies and clients. It’s a process called FOCUS; his secret to creating great work every time. So come to this practical workshop with Robert and learn his unique approach. From selling Kitty Litter to healthier drinking habits, he’ll give you some challenging real-life examples.
Lauterborn’s formula hasn’t come out of a textbook – although he’s since written a number. It’s come from his experience running a 400-person agency, where he actively set about creating a process that would guarantee great work, every time. Part of that process involved dispensing with the time-honoured USP, and replacing it with the Unique Buying Proposition. And the results speak for themselves. As well as being honoured in the Advertising Hall of Fame, his work has won Clio Golds, One Show Pencils and American Marketing Association EFFIES.
 
Places are strictly limited - RSVP to christie.mcnamara@nzpost.co.nz
 
AUCKLAND
Tuesday 4th November
12 - 3pm
 
CHRISTCHURCH
Wednesday 12th November
10 - 11:30am
 
WELLINGTON
Thursday 13th November
10 - 11:30am

17 Caxtons for Excellence in Newspaper Advertising were awarded tonight at a gala event at the Sea Temple Resort at Port Douglas during the 2008 Caxton Seminar.
Saatchi & Saatchi Sydney was awarded the prestigious Quinlivan Black Award for the Foxtel/National Geographic Channel 'Sir Edmund Hillary' newspaper campaign.
The Quinlivan Black Award is chosen each year by the Chairman of Judges for one ad or campaign that he feels is best overall for that year.
Says Caxton Awards Chairman of Judges Paul Catmur from Barnes, Catmur & Friends, Auckland: “The Caxton judging was friendly, well mannered and considered which usually means either the work was rather average or that judges didn't have any of their own work entered. Neither turned out to be the case and while there may not have been too many actual 'balltearers', we left the room with plenty of scratches around the scrotum - apart from Michelle Galluzzo from M&C.  We saw some really nice ads and importantly, some really nice newspaper ads.
"International print award shows are judged by who got away with best scams so it was good to see some real work surface every now and again. I believe we have some really deserving Caxtons and a good spread of work to uphold the tradition of the awards."
Commenting on the Caxton Award winners this year, Caxton Chairman Rob Belgiovane from BWM Sydney said:  “It is encouraging to see the quality of work has improved this year. This year 17 Caxtons were awarded – up from just 12 last year – which is a reflection of better creative standards in our newspaper advertising.
“It’s been a good year overall for Australian print advertising, as we also performed well at the Cannes International Advertising Festival. Let’s hope the industry continues to take risks to make decent press ads that actually work!"
The  2008 Caxton Awards for excellence in newspaper advertising saw 74 finalists across 26 categories, with the number of entries up by 10 per cent on last year. 
Finalist nominations were hotly contested with Saatchi & Saatchi Sydney securing 12 finalists, M&C Saatchi Sydney 8 finalists, Saatchi & Saatchi New Zealand 7 finalists, Clemenger BBDO Adelaide 6 finalists, BMF Sydney with 5 and JWT Sydney and The Campaign Palace with 4 nominations each. 
Download the Caxton Supplement:
CAXTON 2008 low-res.pdf The 2008 Caxton Weekend Seminar and Awards was held at the Sea Temple Resort, Port Douglas from 24 -26 October, 2008. 

Check this video out. Good for a laugh on a Thursday arvo.

The AWARD Awards Presentation Evening & Cocktail Party will be held on Thursday, November 27th at The Overseas Passenger Terminal in Sydney.
Following a successful two weeks of judging, the event will celebrate the winners from the 350 finalists of the most outstanding work in creative communication across Australasia.
“It’s never been easy to win at AWARD and this year’s proven even more difficult. But that’s a good thing. With 700 more entries and some of the toughest judges in the region led by Chairman of Judges David Nobay, only the very best work has made it through," says AWARD Chairman Richard Maddocks, former ECD of Colenso BBDO, Auckland, now ECD of Clemenger BBDO, Sydney (pictured). “It promises to be a great night celebrating the very best work in Asia Pacific."
The coveted awards; AWARD Agency of The Year, AWARD Client of The Year, AWARD Network of The Year and the Bob Isherwood Encouragement Award will also be announced.
Tickets include the pre-presentation cocktail party, AWARD Awards theatre presentation and cocktail party, and after-party.
AWARD Member tickets are $200+ GST, and AWARD Non-Member tickets are $250 + GST. This is always a sell out event so don’t leave it to the last minute to book.
Contact Hannah at AWARD (hannah@awardonline.com), telephone +61 2 9699 2999 or download the
AWARD 2008 booking form.pdf.  

The International ANDY Awards, known for a superb, top-level caliber of the best senior creative talent in the world, has once again compiled its jury for 2009, headed by Mark Waites, Joint Creative Director/Founding Partner of Mother London (pictured left). The ANDYs have been progressively strengthening its global credentials with more international judges and interesting overseas venues for Final Judging. In the past two years, judging has taken place in Buenos Aires and Sydney; next February the jury’s destination will be Riviera Maya, Mexico.
Of the 24 judges, almost half are from international markets, including the U.K., India, Tokyo, Stockholm, Amsterdam, Hamburg, Shanghai, Bangkok and Paris. Waites has gone on record by opining that this year’s jury is “the best jury in the world, determining which is the best work in the world… and all subsequent shows will be listening."

The 2009 jury
Chairman -- Mark Waites, Mother, London
Richard Bullock, 180 Amsterdam, Amsterdam  
Mike Byrne, Anomaly, New York
Susan Credle, BBDO New York
David Droga, Droga5, New York
Marie-Catherine Dupuy, TBWA\Paris
Pete Favat, Arnold Worldwide, Boston
Jeff Goodby, Goodby, Silverstein & Partners, San Francisco
Gerry Graf, Saatchi & Saatchi, New York
Tony Granger, Y&R, New York
Bob Greenberg, R/GA, New York
Prasoon Joshi, McCann Erickson, India
Andrew Keller, Crispin Porter + Bogusky, Boulder
Carol Lam, TBWA\Shanghai  
Jose Mollá, la comunidad, Miami
Ty Montague, JWT New York
Bob Moore, Publicis USA
Hiroki Nakamura, DENTSU Inc., Tokyo
Piyush Pandey, Ogilvy & Mather, India
Bob Scarpelli, DDB Worldwide, New York
Roger Stighäll, North Kingdom, Stockholm  
Feh Tarty, Wieden+Kennedy, London
Jureeporn Thaidumrong, JEH United, Bangkok
Mark Tutssel, Leo Burnett Worldwide, Chicago
Oliver Voss, Jung von Matt, Hamburg  
Simon Waterfall, Poke, London

The International ANDY Awards, the first show of the creative awards season, has been long been the predictor of subsequent winners of other shows. With both a track record to prove this, the ANDY jury believes this leadership position gives the ANDYs a unique edge, the message is being reinforced as part of the Show’s 2009 marketing strategy. The ANDY ad campaign, call-for-entry mailers and other materials, all handled by Mother London, will be breaking in late October.
“The ANDYs hold the distinction of not only being the first show of the awards season but the barometer of who will take home top honors from other competitions, making it ‘the place to be’ if a creative wants recognition for work that’s setting a standard," says Mark Waites, ANDY Chairman and Joint Creative Director/Founding Partner of Mother London. “Being first to announce ‘the best of the best’ has an undeniable influence on subsequent shows; we have seen this proven time and again, making it due time for the ANDYs to claim that role."
In addition to the Show’s brand positioning, a new category called Category Next, sponsored by Contagious magazine, has been added to the call-for-entry listings. Category Next provides a fresh new option for agencies to submit work reflecting outstanding innovative creative in any medium that has generated interest and buzz and  is setting the tone for how the industry moves into the future. If a campaign doesn’t fit into any other category, Category Next is the place it belongs: it is the category of the “new".
According to Waites, Category Next is another example of how the ANDYs are growing and expanding, ensuring a platform for ground-breaking creative in the industry. “Nothing stays still in our industry. We are seeing ideas now that couldn’t have existed a few years ago, and awards shows need to reflect this and reward innovation, “ he says. “As imaginative, fearless creatives continue to push the scope of approach, medium and delivery, the ANDYs wanted to guarantee a place for showing -- and judging -- truly inspired work. We’re very excited about Category Next and look forward to seeing the submissions we receive in this category." 

The ADVERTISING Club is the premier organization for all communications professionals in New York. The Club, founded in 1896, offers its members a forum to exchange ideas, make connections and honor excellence. The Club’s Foundation provides students numerous educational outreach programs that give back to build a stronger and more diverse advertising and marketing community. The Club is the facilitating sponsor of The International ANDY Awards, which acknowledge outstanding creative achievement around the world in the field of advertising.

Brett Colliver and Natalie Knight, DDB
We saw these a few weeks ago when Rory Carter came in with his book. Cool idea and great shots.

Agency: Saatchi & Saatchi, Wellington
Creative Director: Tim Hall
Writer: Kate Catalinac
Art Director: Sam Brown
Photographer: Rory Carter

New Zealand was the third most awarded country at the DMA Echo Awards, held in Las Vegas.
The DMA convention is the world’s largest gathering of marketers globally (+13,000 clients and agency types from around the world). 25 countries competed in the DMA’s Echo Awards, which honour the world's best direct response advertising.
New Zealand had 14 finalists, 6 from Rapp Collins NZ. NZ walked away with 9 trophies, the third most awarded country in the world (after the US and Spain).
The tally on the night for NZ:
Rapp Collins, ‘Distill08’ for CIGNA, Gold
Blackwood King, ‘Gingerbread Haka’, Gold
Aim Proximity ‘Warehouse’, Gold
TEQUILA\ ‘Unwrapped’, Silver
Publicis Dialog ‘The great social experiment’, Silver
Aim Proximity ‘Grabaplane’, Silver
Touchcast/Next ‘Rayguns’, Silver
Rapp Collins, ‘Front Row Seats’ for SKY TV, Bronze
Ogilvy ‘Nestle’, Bronze
Rapp Collins, ‘Nikolai’ for Smirnoff, Leader
Rapp Collins, ‘Being prepared’ for CIGNA, Leader
TEQUILA\ ‘Size matters’, Leader
Rapp Collins, ‘Mincemeat’ for SKY TV, Finalist
Rapp Collins, ‘Reunion Reunion’ for Telecom NZ, Finalist

The full results at http://www.dma-echo.org.

The Diamond Echo (Best in Show) went to Shackleton Madrid for the ‘Niger Luxury Club’.

Publicis Mojo today announced its appointment as the advertising agency for AXA New
Zealand.
Dean Divehall, Managing Partner of Publicis Mojo, said the agency was thrilled to be working with AXA: “Publicis Mojo has strong experience in building local and global brands, and we are all about breaking category norms," Divehall said. 
“We understood that AXA wanted to do the same, and we believe the brand fits perfectly with the direction of Mojo."
Mark Ennis, General Manager of Marketing, Strategy and Financial Protection Products for AXA, said he was impressed with Mojo’s balancing of AXA’s business needs with their understanding of the NZ consumer: "We are delighted to appoint Publicis Mojo to the role, and look forward to a positive partnership."
 

UPDATE: The BestAds Podcast is still up there on various iTunes Top Video Podcast Charts, including NZ, just over a month after launch.
Bestadsontv.com is the worldwide creative website owned by Campaign Brief for the past 18 months. With over 33,000 registered visitors it is one of the world's most popular and respected creative sites.

#1 in Australia
#1 in Canada
#1 in Finland
#2 in Ireland
#2 in New Zealand
#2 in Portugal
#7 in Greece
#18 in the UK
#46 in Netherlands

(There are no iTunes Video Podcast Charts in Asia, Africa and South America but our our tracking via Feedburner suggests Bestads would be up there in Brasil, Argentina, South Africa, India, China and south-east Asia.)

Mike Ramsay, JWT Auckland It's pretty much impossible to avoid the hoardings around town at the moment, so the Green Party one's from Special are a nice change. They have an idea and compelling reason and they feel very right for the Greens; a really nice summation rather than the usual same-same political messages.

Agency: Special
Client: Green Party
Creatives: Tony Bradbourne, Rob Jack, Heath Lowe, Steve McCabe
Photography: Alistair Guthrie/Canvass

Tribal DDB adds two key team members this month, further amplifying the specialist talent within the company.
Megan Sanders joins as General Manager, following Group Account Director positions at AIM Proximity, TBWA \ GGT in London, Melbourne and New Zealand as well as time at M&C Saatchi Singapore.
Highly-regarded as a ‘super suit’ on telecommunications accounts, Megan brings extensive experience from her work at AIM on both Telecom and Vodafone. A part of the Telecom digital agency roster, Tribal DDB’s work for the telco will be directed by Megan.
David Rhoades, Account Director, joins to lead the ANZ National account, a client he formerly worked on at M&C Saatchi. David also spent three years at Publicis Digital on the HP, Lion Nathan and APN accounts.

In a major coup, US heavyweight Stephen Dickstein has joined The Sweet Shop as Global President and Managing Partner of the award winning global boutique company head quartered in New Zealand.
Dickstein, formerly President of Partizan Entertainment in the States and founder of Propaganda Films, legendary commercials division, joins the company in advancing their global production paradigm.
The Sweet Shop, founded in 2001, has successfully established a global creative reputation while always being known as an efficient producer of notable creative commercials. The signing of Dickstein is a natural progression of their vision and existing operating principles.
Says The Sweet Shop, CEO/Managing Partner Paul Prince: "When we started The Sweet Shop, we had little choice, coming from such a remote place but to act globally, this mandate simply reflected the realities of our location. Now, seven years later we have teamed up with Dickstein to further develop this philosophy. It’s ironic that an industry centred around creative invention is in many ways behind most industries in terms of global business innovation. We are thrilled to team up with Dickstein, whose energy and strategic thinking is aligned with our own."
Says Dickstein: "The Sweet Shop global model is new, different and better. Directors as well as agencies and their clients will see the benefits easily. Offering top talent, making great films, providing superlative service and guaranteeing cost effectiveness is the contemporary mantra that will drive our business into the future. Smart clients and self-confident agencies know how to access the best suppliers of creative executions.  They know that they have to be in business with the best creative problem solvers, not just the most famous and most expensive. Times have changed its about time that procurement decisions catch up to the reality of the global production supplier landscape."
The company has also commissioned producer Susan Rued Anderson as North American Executive Producer to run the newly opened offices in Los Angeles. Rued Anderson’s covering responsibilities include overseeing production throughout The Americas and Mexico.
Over the last few weeks the company has realigned its US sales force including the hiring of Dawn Goodburn and Tracy Bernard and Associates, opened a proprietary office in New York City and signed esteemed directors David Gaddie and Bruce St.Clair

Pascall, via agency DDB New Zealand, are creating a literal ‘fruit burst’ by making a giant fruit balloon full of Fruit Bursts and blowing it up until it bursts.
The deflated strawberry balloon has been erected onto a billboard, next to a giant pin. Gradually over the next month the billboard will fill with air moving it closer and closer towards the pin. 
Go to the website whenwillthefruitburst.co.nz and check out the live stream to see how big the balloon’s getting, guess when it’ll burst and be in to win $5000.
When the strawberry finally colides with the pin and pops, thousands of lollies will burst out giving the public a chance to get their hands on some free Fruit Bursts and New Fruit Burst Jellies.
 

The New York Festivals Innovative Advertising Awards recognizes 'The World’s Best Work™' in alternative media. Enter your work for the opportunity to be judged by an international Grand Jury of industry professionals. Winners receive worldwide recognition for their creative work in a wide variety of categories:
Interactive
Viral
Ambient
Guerrilla
Alternative
Craft/Technique
Integrated Campaign
and more

VIEW THE CALL FOR ENTRIES VIDEO.
Deadline to enter: October 22, 2008
Enter today at www.newyorkfestivals.com.
Questions? Contact us at +1.212.643.4800 or via email at info@newyorkfestivals.com

In recognition of the high level of quality work submitted for the 2008 CAANZ EFFIE® Awards, judges awarded 14 Gold EFFIE’s this year - an indication the industry continues to reach new heights of effectiveness.
Presented annually by the Communication Agencies Association of New Zealand (CAANZ), the EFFIE’s are awarded in recognition of the year’s most effective advertising campaigns that have delivered superior results.
CAANZ CEO, Rick Osborne, was impressed with the entries submitted by agencies; in particular the work submitted by Barnes, Catmur & Friends (Catmur and Barnes are pictured above) for YAMAHA GRIZZLY, which won Best in Show.
“The renaming of Yamaha’s quad bike range as Yamaha Grizzly and the associated television commercial was a bold move in a sector dominated by print campaigns and price cutting. It shook up the industry and helped Yamaha grab market share from its competitors," says Osborne.
"By using humour to position Yamaha as a reliable part of New Zealand’s farming scene, Barnes, Catmur & Friends won over the country’s sometimes cynical farmers and captured the hearts and minds of Kiwis," he said.
Publicis Mojo was awarded the Agency Effectiveness award, which recognises the most significant contribution made by an agency to the success of its clients.
"Publics Mojo won a number of gold and silver EFFIE awards for its stirling work with brewer Lion Nathan. In a very competitive industry it established its place as an agency with a great ability to build wining partnerships with clients and deliver outstanding results using paradigm-busting creative ideas," says Osborne.
Lion Nathan was awarded the Most Effective Communicator of the Year award for its launch of the new Steinlager Pure brand, which focused on product credentials to successfully introduce a new beer to the market without affecting the original Steinlager brand. Lion Nathan was also recognised for its Speight’s Gold Medal Ale campaign The Great Beer Delivery.  Centred on a big idea, which saw the brewer take a pub on the back of a ship from New Zealand to London for the sake of a mate, this campaign was recognised as being “truly paradigm shifting"by the judges.
And the coveted Sustained Success award went to DraftFCB for its Ministry of Health campaign focused on changing the way New Zealanders view and treat people with mental illness. Incorporating real New Zealand stories, this eight-year long programme has created a more tolerant society for the one in five Kiwis who have experience of mental illness.

THE ‘BIG’ EFFIE® AWARD WINNERS

Best in Show
Agency:    Barnes, Catmur & Friends
Client:        YAMAHA Motor NZ
Entry Title:    YAMAHA GRIZZLY

Agency Effectiveness Award
Winner:    Publicis Mojo
 
Most Effective Communicator of the Year
Winner:    Lion Nathan
Agency:     Publicis Mojo

GOLD EFFIE® AWARD WINNERS

Category:    Consumer Durables
Agency:    Barnes, Catmur & Friends
Client:        YAMAHA Motor NZ
Entry Title:    YAMAHA GRIZZLY

Category:    Corporate Reputation/Image
Agency:    DDB New Zealand
Client:        AMI
Entry Title:    AMI Brand Campaign – Keep on Smiling

Category:    New Product or Service Introduction
Agency:    Publicis Mojo
Client:        Lion Nathan
Entry Title:    Steinlager Pure - Keep it Pure

Category:    Paradigm Shift
Agency:    Publicis Mojo
Client:        Lion Nathan
Entry Title:    Speight’s - The Great Beer Delivery

Category:    Retail/etail
Agency:    DraftFCB
Client:        Bond and Bond
Entry Title:    Cut to the Chase

Category:    Social Marketing/Public Services
Agency:    Clemenger BBDO
Client:        ALAC - Alcohol Advisory Council of New Zealand
Entry Title:    Culture Change

Category:    Social Marketing/Public Services
Agency:    DraftFCB
Client:        Ministry of Health
Entry Title:    The Lowdown
Category:   Sustained Success/ Grand EFFIE®
Agency:          DraftFCB
Client:             Ministry of Health
Entry Title:      Changing the way New Zealanders View and Treat People with Mental Illness

Category:    Limited Budget (less than $50,000)
Agency:    Blackwood Communications Group
Client:        Baking Industry Association of New Zealand
Entry Title:    The Gingerbread Haka

Category:    FMCG
Agency:    Saatchi & Saatchi NZ
Client:        Monteiths
Entry Title:    ‘Worth Every Drop’

Category:    FMCG
Agency:    Publicis Mojo
Client:        Lion Nathan
Entry Title:    Speight’s - The Great Beer Delivery


Award winning case studies at www.caanz.co.nz

The line up of Jury Foremen for the D&AD Awards 2009 was announced today which includes Mike O'Sullivan, ECD of Saatchi & Saatchi New Zealand on Ambient and Ralph van Dijk from Eardrum, Sydney on Radio. The awards recognise the best work in advertising and design from around the world each year.
Foremen are leading creative specialists and play a vital role in upholding D&AD’s high standards of judging.  They each lead a jury of creatives who will decide what work represents the best of the year and will be included in the D&AD Annual. They will then decide what work sets new benchmarks of creativity and is therefore worthy of a D&AD Yellow Pencil.
Says O'Sullivan (pictured): “The first time I experienced the honour of D&AD was getting into 'the book' when I was a 23 year old art director in London. So to be foreman of a D&AD jury 18 years later is pretty damn flattering.  Ambient is the category without borders. I’m looking forward to seeing where the industry is going to take it to next. Roll on April 09."
Eligible entries will be accepted from 15 October until 21 January 2009. Work entered before 19 November will receive a 10% discount.  Judging takes place from 20-24 April in London and the winners will be announced in June.
The campaign, created by TAXI Canada launches on 15 October at www.dandad.org/awards09. Details of D&AD jury members will be released from next week.

Saatchi & Saatchi Auckland continues its creative expansion with the appointment of writer Mike Felix, who has spent nearly four years at DDB, effective late October.
The highly awarded Felix, who has received more than 35 major gongs over the past three years, graduated from AUT in 2005 and joined DDB. He has worked on a range of high profile brands from AMI, Cadbury, and Lotteries New Zealand through to Sky Television, McDonald’s, Volkswagen and Watties.
He has a bunch of gold, silver and bronze Axis awards to his name, along with awards at Cannes, AWARD, AdFest, One Show and Clio, plus Orca and Young Guns wins. A range of his work has been showcased in the Work, and in D&AD.
Mike O’Sullivan, Saatchi & Saatchi New Zealand ECD, says Felix has a stunning portfolio and a big future: “Needless to say we’re pretty happy to get our hands on one of the industry’s brightest talents. Obviously he’s got a way with words, and we’re keen to put that to good use!”
Felix will partner art director Matt Swinburne. Swinburne’s previous partner Helen Steemson is now working out of the Saatchi & Saatchi Wellington office.

Publicis Mojo, Auckland picked up a Bronze pencil for Speights 'Great Beer Delivery' last night at the One Show Entertainment awards in Los Angeles.
The MTV Networks Australia ʻWelcome Snoop' campaign via Lowe Sydney picked up a gold pencil while the MTV EXIT ʻDifferent Lives' music video for Radiohead via Colman Rasic Carassco Sydney picked up two bronze pencils.
The One Show Entertainment Awards was created by The One Club to recognise exceptional creative work on behalf of a brand in the realm of entertainment including television, outstanding programs, films - both documentaries and commercial releases, games and all other forms of electronic and online entertainment. 
The judging panel included a cross-section of television and film luminaries such as Matthew Weiner - the creator and executive producer of Mad Men and key writer of HBOʼs now legendary series The Sopranos - and Brett Ratner, Director of X-Men: The Last Stand. Advertising greats including David Droga from Droga5, Tim Roper from Crispin Porter + Bogusky and David Lubars from BBDO North America also made up the panel.

Colenso BBDO Auckland and Lowe Rivet Sydney lead the 2008 AWARD Awards Shortlist, which has a total of 350 finalists this year. 75 Judges gave up their time to judge more than 3,500 entries over an intense two week period. AWARD recorded the highest number of entries to date. In comparison to the previous year, entries increased by over 20%.
Australian finalist numbers are up by 24 compared to 2007, with a total of 181 finalists. New Zealand has a total of 76, down by 26 from last year and Asia counts 91 finalists this year, 9 less than the previous year. The overall finalist number dropped by 11 compared to 2007.
Says Droga5 Australia creative chairman David Nobay, this year's Chairman of Judges (pictured): “Admittedly, we have to look beyond our own small world for creative inspiration, but nevertheless, the 350 finalists this year deserve our attention and, if nothing else, our respect for a job well done in a climate where the credit crunch is fast becoming the creative crunch for so many clients throughout the region. Hopefully, our winners will act as reminder that, in tough times, big ideas punch harder than big budgets."

THE SHORTLIST TALLY
Colenso BBDO New Zealand – 13
Lowe Rivet Australia – 13
M&C Saatchi Sydney – 11
Exit Films – 10
Ogilvy New Zealand – 10
Revolver Film – 10
Saatchi & Saatchi Australia – 10
BMF Sydney  – 9
Leo Burnett India – 9
Clemenger BBDO Sydney – 8
Creative Juice G1, Bangkok – 8
DDB New Zealand – 8
Leo Burnett and Arc Worldwide Thailand – 8
Saatchi & Saatchi New Zealand – 8
AIM Proximity – 7
Clemenger BBDO New Zealand – 7
JWT Sydney - 7
Lowe Bangkok – 7
Ogilvy Singapore – 7
TBWA\China – 7

A full list of all AWARD Finalists 2008 at www.awardonline.com
Winners will be announced at the AWARD Awards Presentation Night, which will be held at the striking Overseas Passenger Terminal in Sydney on November 27th 2008. Tickets to the event will go on sale at the end of October.

Next time, think envelope.
Make your next great idea an outstanding outer and you could be in to win at the Art of the Envelope Awards. This year, the awards are bigger than ever and there are some pretty sweet prizes to be won, including a trip for two to New York Design Week.
Even if your ideas suck, you can pick up prizes just for voting online. There are a whole bunch of categories to enter and judge, ranging from the 50c Classic to the truly inventive Avant Garde.
So minimise your Facebook, go size up the competition online at www.pushtheenvelope.co.nz, make yourself another cup of coffee and start thinking envelope.

Mike O’Sullivan, Executive Creative Director of  Saatchi & Saatchi NZ will be international judge at the Singapore 'Gongs'. The Creative Circle presentation or more popularly known as The Gong Show is a well celebrated event of the Singapore ad industry, consistently attracting some 1,000 people.
Organised by the Association of Accredited Advertising Agents Singapore (4As), the awards encompasses all aspects of creative communications with awards given out in four major disciplines - Advertising, Design, DM & Promo and Interactive. The awards presentation will be held Wednesday, 5 November 2008 at the Shangri-La Hotel, Island Ballroom, Singapore.

The MTV Green song was created by 180 Amsterdam’s antipodean contingent, Rosita Rawnsley-Mason, Stacey Lee and Hal Kirkland (pictured). The trans-Tasman threesome were given the brief as part of the MTV Switch initiative. An annual campaign that asks a handful of agencies to create an environmentally focused ad that answers the brief of switching on. In this instance, to environmental awareness.
Rosita and Stacey arrived at 180 from Saatchi & Saatchi Auckland following a string of successes at Cannes, Clios, AWARD and Young Guns. Ex-M&C Saatchi Sydney creative Hal began at 180 shortly after. Even though the agency has over 30 different nationalities he couldn’t help but appreciate the opportunity to “team up with some Kiwis in Old Zealand."
Since the launch of the Green Song two weeks ago, much attention has been raised about the issue on both blogs and media websites. It has attracted praise from credible environmental websites like Treehugger.com and by non-industry related press like The UK’s Guardian Newspaper.
See Green Song HERE
Says Hal Kirkland: “We did quite a bit of research and it was pretty eye opening what we uncovered. Once we were introduced to the concept of green-washing, it didn’t take long to see pages and pages of fairly damning information about what’s really happening out there. The fact that some companies are putting more money into pretending they are green than into projects that legitimately help the environment was pretty astounding. Especially when you saw exactly how much they were spending.
“Prior to writing the Green Song we had just finished a campaign that involved the use of candles. We really liked it and we thought we had a pretty interesting perspective until a little research revealed that most candles aren’t actually green at all. The way they’re made, what they’re made from and how they’re distributed made light bulbs seem comparatively organic. While we were disappointed that we had to shelve our campaign it showed us that it doesn’t take too much effort to research the products we use from day-to-day. If we have the best intentions when we buy products, we may as well make sure the product actually holds up environmentally, otherwise what’s the point.
“Hearing our song being sung by someone else i.e. someone who could actually sing was pretty amazing Bertolf Lentink was singing and playing the banjo when we recorded it. The song is already pretty hectic but he managed to cruise through the lyrics without any hiccups. It only took a few takes. We were pretty mesmerized.”
Says Stacey Lee: "During the production process we worked intensively with the director, Michael Reissinger. Together we brainstormed characters, developed scenes, edited, rewrote and shoot background material collaboratively. Then when the project was finished 6 months later, we realised that we had never even meet each other. The whole project was completed start to finish over the phone or email. This is no mean feat given that the conversations were riddled with a medley of Aussie, English, American, German and Kiwi accents."

Karen Maurice-O'Leary and Verity Butt, DDB MAN VENDING MACHINE. It's a vending machine that gives women, men. An awesome stunt for the new website flossie.com.
At the vending machine, you got to pick the type of single guy you wanted, press a button, and instead of getting what you'd expect - their details - the vending machine opened up and the guy walked out. (A fake wall behind the machine led to a room of single guys waiting to be chosen). Unfortunately, we're not single or otherwise we'd have been fighting it out with all the other ladies down there on high street.

Client: Flossie Media Group
Product: Flossie.com
Agency: TBWA\
Account Director: Sarah Goldring
Account Manager: David Wilson
Creatives: Amy Thexton, Jessica Neale
Creative Director: Guy Roberts
ECD: Andy Blood
Designers: Charl Laubscher, Lauren Marriot
Production Manager: Mark Paisey

AIM Proximity, one of New Zealand’s leading direct and interactive marketing agencies, has appointed one of the world’s foremost iPhone and iPod Touch application developers, Peter Watling, to the new role of Mobile Technologist. With 22 years’ experience in Apple software development, Mr Watling is renowned for internationally successful applications specifically designed for the iPhone. In particular, his ‘Bubblewrap’ game became one of the most popular downloads around the world, following the launch of the 3G iPhone in 22 countries on 11 July.
Darryn Melrose, CEO of AIM Proximity says, “While other devices claim to have bridged the gap between PCs and mobile phones, the iPhone has truly conquered it, providing a compelling immediacy to mobile internet. The challenge for marketers is to deliver on this heightened level of customer expectation, with richer dialogue and targeted relevant campaigns.
“Peter Watling is a Kiwi who is truly world class in iPhone application development. His appointment as Mobile Technologist at AIM Proximity will clearly assist us in extending our leadership in digital and interactive mobile marketing.”
Says Adam Good, Executive Director of Digital Innovation for AIM Proximity’s parent company, Clemenger Communications Group: “Appointing an in-house mobile strategist to add mobile expertise to the customer journey, is unique among New Zealand marketing agencies. AIM Proximity intrinsically understands customer involvement as well as the importance of hiring innovative talent and expertise to the communication planning process.
“Mobile is a vital and emerging communication channel for both brand and direct marketing, so it’s critical to understand the medium, and tightly integrate it into the creative planning process. Peter will be a huge asset to AIM Proximity’s clients.”
Watling's other notable innovations for the iPhone include two collaborative efforts with the NZ MetService: the very popular tvGuide and WeatherNZ applications, the latter of which improves on Apple's built-in offerings by providing up to the minute reports directly from New Zealand's own MetService forecasters. Mr Watling also comes with a wealth of experience in media and data-based publishing. In particular, he is responsible for the streamlined production of financial and sport listings, as well as TV listings and weather forecasts in newspapers throughout the country.
Says Watling: “AIM Proximity has an impressive list of outstanding clients and clearly leads in digital and mobile marketing in New Zealand, so it’s great to have the opportunity to work in that environment. I look forward to contributing to innovative mobile marketing campaigns, and bringing great mobile applications to the burgeoning mobile market in this country."

Aim Proximity Auckland deputy creative director Tony Clewett has been appointed creative director of DraftFCB, reporting to executive creative director, James Mok.
Mok told CB that more details on the appointment will be released soon.

This week McDonald’s Australia and New Zealand announced the closer alignment of their marketing teams, which sees the two teams join forces and share creative resources wherever possible.
The move will also see the New Zealand arm of the McDonald’s business leading and developing a number of initiatives for Australia and New Zealand, and will ensure the two businesses can better leverage best practice in both countries, accelerate market winning strategies and drive budget efficiencies.
As a result, DDB New Zealand and DDB Sydney will share trans-Tasman projects.
While DDB NZ has always held 100% of the McDonald’s business, DDB Sydney has shared the account with Leo Burnett for the past five years.
Martin O’Halloran (left), Chairman of DDB Australia & New Zealand, says McDonald’s announcement is exciting for DDB’s Auckland-based office: “This office is regarded as one of the best in the region and now we will have the opportunity to lead projects from here which will run in both countries. It doesn’t mean homogenous advertising for the two markets, but is a great example of Kiwis exporting world class creative to Australia."
McDonald’s and DDB will continue to produce and run marketing programmes specifically for each local market.
 

Long-time Clemenger BBDO copywriter, Hugh Walsh, has joined The Pond in Auckland, making him one of the most awarded senior creatives to become a Pond consultant.
Walsh created the first Mainland cheese commercials in 1991 and has remained an integral part of the campaign ever since.
His other big wins for the agency included Beaurepaires (think 'Vince Martin'), the National Bank and Mitsubishi Motors – all accounts he has worked on for more than a decade.
“We are excited to represent Hugh. He really knows how to build brands over a long period of time. It's interesting to see how single-minded persistence to an empathetic brand story can make a difference," says Pond director Sue Worthington. She adds, "To borrow from Hugh’s much loved cheese campaign, ‘Good brands take time’."
"Hugh is a true craftsman – one of the best. He's renowned for building brands from top to bottom and creating communication that really works. And he’s at the top of his game. His recent ‘Birds and Bees’ ad for Mitsubishi was a favourite in the Fair Go awards and has been picked up by Mitsubishi UK to run in England, and the Beaurepaires campaign is an Effie Awards finalist. He'll be a great addition to the Auckland ranks," adds Sue.
Understandably, after 20 years at the one agency, Walsh is now looking forward to the flexibility of consultancy life. To check his availability, call The Pond’s man on the ground Clinton Ulyatt or Sue Worthington on (09) 373 3791.

UPDATE - There is only room for a few more delegates at the upcoming Caxton Awards and Seminar weekend, which will be held at the Sea Temple Resort, Port Douglas from 24 -26 October, 2008. Places are filling fast so guarantee your spot at Caxton 2008 by downloading and faxing back a delegate form from the Caxton website.
Droga5 founder David Droga (pictured) will be the keynote speaker at the 2008 Caxton creative seminar in October.
The lineup includes:
Mark Buckman, Chief Marketing Officer, Commonwealth Bank
Steve Back, Executive Creative Director, Saatchi & Saatchi Sydney
John Silvester, crime writer, The Age
Scott Nowell, Creative Director, Three Drunk Monkeys
Renee Nowytarger, photojournalist, The Australian
Shaun Branagan, Executive Creative Director, Love Communications
Amanda Johnston, Executive Director Brands & Marketing Communications, Telstra
James Hurman, Planning Director, Colenso BBDO Auckland
"David Droga has created one of the world’s most respected organisations in Droga5. He has rewritten the book for contemporary ideas development and he is possibly the most successful Australian creative export. David often speaks in Cannes and is a real coup for the Caxtons," Caxton chairman Rob Belgiovane said.
"The speakers this year have been selected for breaking new ground in the industry over the last year: Droga...an entirely new model for ad agencies.
Buchman...having the balls to appoint an agency for it’s fit with Comm Bank, DESPITE the fact that it’s located in the US. Amanda Johnston... now appointed to the biggest Marketing role in Australia ....how to get great creative for Australia’s biggest Brand across multiple agencies. Shaun Brannigan...one of the few CD’s that has transcended the shift from trad to digi media. John Silvester... advertising is all about storytelling/narrative and engagement...(underbelly is one of Australia’s most engaging stories) what lessons can we learn? Scott Nowell, 3 Drunk Monkeys, an entirely new model specialising in Content development. Steve Back, ECD of Saatchi and Saatchi, Revitalised DDB in Australia and now maintaining Saatchi and Saatchi’s premiere award winning agency reputation.
"This year, attending the Caxton’s has the potential to revitalise your career through learning what new thinking is working for brands, individuals and agency’s worldwide. The Caxtons is the only creative seminar in Australia that allows creatives to experience this calibre of talent in an intimate environment and also get to see the country’s best newspaper advertising in what has become a unique event in the industry."
There are 74 finalists in this year’s Caxton Awards for excellence in newspaper advertising and entries were up by 10 per cent on last year.
The 2008 Caxton Weekend Seminar will be held at the Sea Temple Resort, Port Douglas from 24 -26 October, 2008. Places are filling fast so guarantee your spot at Caxton 2008 by downloading and faxing back a delegate form from the Caxton website.