DDB'S ‘OLD FLAME’ COMMERCIAL WINS GLOBAL LOTTERY ADVERTISING GOLD
DDB New Zealand’s ‘Old Flame’ TVC for New Zealand Lotteries scooped the top prize at the World Lotteries Association Advertising Awards held in Greece last week.
The endearing story of an old digger searching for his lost love beat out 53 worldwide entries to win gold in the ‘Numbers Games’ category. It then went on to win the Grand Global Advertising Award, recognition of the best advertisement in any category.
Toby Talbot, Executive Creative Director DDB New Zealand says: “We are absolutely stoked that NZ Lotteries has won this accolade. The standard of Lotto ads the world over is incredibly high every year so I would imagine the World Lotteries Association would be a pretty tough crowd to please. To have a New Zealand ad win best Lotto ad in the world is therefore a really big deal for us."
The WLA Advertising Awards honor outstanding lottery advertising from around the world. An international group of advertising and communication professionals shortlist the entries and convention delegates vote for the best commercials in each category. 2008 award entries came from 23 countries and 38 lotteries around the world
Todd McLeay, CEO New Zealand Lotteries says: “Globally lotteries are a huge business and all operators know that their business depends on their ability to build strong emotional connection with customers. That is why peer recognition for having the best TV commercial is so significant. It's an important industry award and we are honoured to have achieved it this year.”
The endearing story of an old digger searching for his lost love beat out 53 worldwide entries to win gold in the ‘Numbers Games’ category. It then went on to win the Grand Global Advertising Award, recognition of the best advertisement in any category.
Toby Talbot, Executive Creative Director DDB New Zealand says: “We are absolutely stoked that NZ Lotteries has won this accolade. The standard of Lotto ads the world over is incredibly high every year so I would imagine the World Lotteries Association would be a pretty tough crowd to please. To have a New Zealand ad win best Lotto ad in the world is therefore a really big deal for us."
The WLA Advertising Awards honor outstanding lottery advertising from around the world. An international group of advertising and communication professionals shortlist the entries and convention delegates vote for the best commercials in each category. 2008 award entries came from 23 countries and 38 lotteries around the world
Todd McLeay, CEO New Zealand Lotteries says: “Globally lotteries are a huge business and all operators know that their business depends on their ability to build strong emotional connection with customers. That is why peer recognition for having the best TV commercial is so significant. It's an important industry award and we are honoured to have achieved it this year.”
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Each year it's a lottery as to who is going to win.
well done, that's real greatness right there.
What would you do?
What kind of comment is that 4.02? Felt that one crawling right up the back passage. Still won't get a pay rise ya know.
How do you spell "Whoop-de-do"?
1:09 should try googling sarcasm....
Enough of an excuse to buy a new outfit Bid.
My wonderful husband painted that, he is such a clever boy :) Sam Bruce from Sik Artistic Machines. sam.bruce@xtra.co.nz