A release from the NZTBC continues the latest spat between TV and Newspapers...

The Newspaper Advertising Bureau (NAB) has challenged a comment made in the release put out by this office earlier this week.  The comment they referred to was: “television remains the most effective medium for reaching and influencing consumers”.
NAB, in response, states: “people who have read a newspaper in the past week are more likely to act upon advertising in a daily newspaper than on radio or television” and “it’s a stretch for them to claim leadership in reaching and influencing consumers when research doesn’t support the claim”.
While the NZTBC members have the utmost respect for newspapers and their ability to call some consumers to action, the NAB’s extrapolation of that ability into making newspapers the most effective medium for reaching and influencing consumers is a drawing a long bow indeed.
Television reaches over 2.8 million people daily which translates to 73% of the population (5+) while daily newspapers claim 1.6 million readers daily and struggle to reach half of the adult (15+) population cumulatively  (48.5% for all New Zealand dailies combined, according to Nielsen Media Research, down from 49.4% a year ago). 
Television reaches more of an advertiser’s prospects each day than any other medium.  
Adults spend significantly more time with television than with any other medium.
International research has shown the public perceives television ads as the most influential, authoritative, exciting and persuasive.
Recall of television ads can last years, far outlasting newspapers; local television programmes such as Fair Go featuring the best television ads of the year do very well in the ratings, as consumers actually have an interest in the ads.  

CBNZ EXCLUSIVE - Kiwi born John Foley, currently CEO of Saatchi Singapore and Malaysia, will relocate to the CEO gig at Saatchi & Saatchi, Sydney, effective mid February. He will replace Simone Bartley, who left the agency suddenly yesterday.
Foley has been with Saatchi's for 14-years, starting his career with Saatchi & Saatchi, Wellington in its heyday.

In 2002 he move to the client side, appointed Asia Pacific regional director for Toyota and Lexus (reporting directly to global CEO Kevin Roberts). In 2004 he rejoined the network, taking on the CEO position at Saatchi & Saatchi Malaysia, later adding the Singapore office to his responsibilities when Michael Rebelo was promoted to run Saatchi & Saatchi London as Managing Director.

The Newspaper Advertising Bureau, the daily newspapers sales and marketing organisation, has challenged the New Zealand Television Broadcasters' claim Media Release - TV Advertising Revenue 2008 - 27 January 2009.docmade yesterday that television remains the most effective medium for reaching and influencing consumers.
Says the NAB's General Manager, Robert Munro: "Nielsen Media Research data collected for television, radio and newspapers shows that people who have read a newspaper in the past week are more likely to act upon advertising in a daily newspaper than on radio or television. Acting upon advertising means - seriously consider buying, actually purchase, decide where to purchase or talk about advertising.
"Effective advertising is about the right message, the right timing and the right media placement. We are pleased the television networks' revenue has held up reasonably well despite the recession, but it's a stretch for them to claim leadership in reaching and influencing consumers when research doesn’t support the claim."
Nielsen Media Research data for 2008 shows that on average 1.6 million people aged over 15 read a daily newspaper in New Zealand. Across a week all people 15+ readership of online and hardcopy Metropolitan newspapers has grown 2% to 2,070,000 in the last year.
 

The entry deadline for the 2009 One Show is four days away!
Regular Deadline: January 30th, 2009
Entries entered into the online system after January 30th will be subject to a $10 per entry late fee.
Register now! www.enteroneshow.org

The entry deadlines for the 2009 One Show Interactive and One Show Design have been extended!
Deadline: February 27th, 2009
Entries must be received in house: March 6th, 2009

Guthrie Bowron are the decorating specialists and have pretty much every shade of paint under the sun.  But they wanted to start talking about their colour consultants who help you use colour more effectively.  When they told M&C Saatchi that they were trying to get people beyond the traditional white walls the idea struck.  Originally conceived to run if Barak Obama won but it couldn’t be produced in time.  The only thing left to do was wait until he was inaugurated…

View the PDF:
GuthrieBowron_Obama.pdf
Agency: M&C Saatchi, Auckland
ECD: Todd Waldron
Writers: Richard Elworthy, Leon Hayward
Art Directors: Alysa Wakefield, Rene van Wonderen

 

CBNZ EXCLUSIVE - JWT New Zealand has hired ex Saatchi & Saatchi copywriter Helen Steemson. Steemson will be working across above-the-line clients but will also spend time partnered with digital creative director, Mark Addy.
Says JWT executive creative director Angus Hennah: “It’s great to have a rising star like Helen join our team. She’s got a great energy, undoubted ability and I’m sure her acting background will be put to good use in client meetings.”
Says Steemson: “I love having fingers in both the digital and above-the-line pies: lots of variety and lots to learn. They’re a pretty cool bunch of people, too.”
Steemson spent the past three years at Saatchi & Saatchi Auckland with stints in the New York and Wellington offices. Her work has been recognised at Cannes, Clio, One Show, AWARD, Young Guns, The Caxtons, The Orcas and Axis.

Effective May 2009, AIM Proximity Auckland will relocate their offices from Franklin Rd. to College Hill.  AIM Proximity will take an entire floor in the College Hill office leaving Colenso BBDO in their current space on a separate level.  
The move has been prompted by the relocation of retail agency .99 from College Hill to their new premises on Richmond Rd.  With 100 plus .99 staff leaving the College Hill building late last year, there is now adequate space to accommodate AIM Proximity.  
Jim Moser (pictured), newly appointed CEO of the Clemenger Group New Zealand, said “this move makes good business sense maximizing available space in Auckland.  Sharing a building is consistent with both BBDO and Proximity offices throughout the Clemenger Group in both New Zealand and Australia.”  
Both Clemenger BBDO and Proximity operate out of the same building in Wellington, Sydney, Melbourne, Brisbane and Adelaide.   By placing group companies within the same building, the agencies have experienced greater synergies, efficiencies and for shared clients, improved quality and effectiveness of creative work.  
Darryn Melrose, CEO of AIM Proximity New Zealand, said “this was always our long-term plans to share an office building with other Clemenger Group companies.  Our plans were to make this move when our lease expires in a few years; however, there is an excellent window of opportunity to move now so we’re jumping at it.”  AIM Proximity will continue to operate as a separate and independent company within the Clemenger Group.
Brent Smart, Managing Director of Colenso BBDO, said “we work closely with AIM Proximity and love these guys.  Nothing much should change except the bar will be full of more people, which is how we like it.” Colenso BBDO will also continue to operate as a separate and independent company within the Clemenger Group – no other changes are anticipated in how the companies operate.

CBNZ EXCLUSIVE - Former Clemenger BBDO, Wellington creative, now DDB Sydney creative director Mark Harricks is one of only five non US creatives invited on to the prestigious and exclusive 16 person jury of the 2009 The One Show.
Harricks, who was lured to DDB Sydney from Clemenger BBDO, Wellington (after seven years) last year, has won a swag of awards, including an Integrated Lion and several Silver Lions at Cannes in 2007.
Harricks will join a jury lineup which includes Gerry Graf from Saatchi's New York, Hal Curtis from Wieden + Kennedy Portland, Tim Roper from Crispin Porter & Bogusky, Boulder, Ari Weiss from Goodby Silverstein & Partners, San Francisco, Susan Credle from BBDO New York, David Angelo from David&Goliath, Los Angeles and Court Crandall from Ground Zero, Los Angeles.
Apart from Harricks, the other non US jurors are Joaquin Bascunan from BBDO Santiago, Chile, Fredrik Jansson from Forsman & Bodenfors, Sweden, Eduardo Lima from
F/NAZCA Saatchi & Saatchi, San Paulo, Brazil and Thirasak Tanapatanakul from Creative Juice G1, Bangkok.

There are only 10 days left to get your One Show entries in. In addition to Gold, Silver and Bronze Pencils, this year the first-ever Green Pencil will be awarded for the best non-profit/public service advertising that promotes the environment. With an all-star panel of notable industry professionals, the 2009 One Show promises to be one of the highlights of any creative's career.

Tribal DDB, Auckland adds another significant name to its roll call with Nick Ascough joining as Group Account Director on the Telecom NZ account.
Ascough’s diverse career to date spans both agency and media owner roles including TVNZ, The Campaign Palace and Publicis Optimedia prior to joining spark PHD in 2004 where he became Channel Planning Director.
“We’re very excited to have Nick join our team,” says Megan Sanders, Tribal DDB General Manager. “His wealth of experience in strategic planning will be invaluable to our business.”

Led by AWARD Committee Executive Paul Nagy (pictured), CD of Clemenger BBDO Wellington, AWARD School offers an amazing opportunity for budding advertising art directors and copywriters with an inspirational line up of lecturers. 
They include: Jamie Hitchcock, CD – Colenso BBDO Auckland; Tim Hall, CD – Saatchi & Saatchi Wellington; Philip Andrews, ECD – Clemenger BBDO Wellington; Chrissie Lahood, CD – Young & Rubicam Wellington; Chris Bleackley and John Plimmer, Senior creatives – Assignment; James Hurman, Planner – Colenso BBDO and Ken Double, Senior Creative – Doublefish.
The application brief for this year’s AWARD School Wellington is now available to download from www.awardschoolonline.com 
Applications must be submitted no later than 5pm, Friday 30th January 2009.
Applicants will have two weeks to complete their submission, and anyone can apply.  All work must be submitted hand drawn. The names of successful applicants will be posted on the AWARD School website in early February.
The 16-week part time course runs from March to July each year in Wellington.  The course consists of a Monday evening lecture and Thursday evening tutorial.  AWARD School invites lecturers and tutors from some of the most talented pool of people working in the industry. 
 
Diary Dates
• AWARD School Wellington start and finish dates: 
Wednesday, 8th April - Thursday 23rd July 2009
 
For further information please visit www.awardschoolonline.com or contact Hannah Morden, hannah@awardonline.com or telephone +61 2 9699 2999.
 

The CLIO Awards, one of the world’s most prestigious international advertising and design competitions honoring creative excellence and innovation in the industry, today announced the highly influential industry leaders from around the world who will serve as executive jury chairs for the 50^th Anniversary CLIO Awards to be held May 12 – 14, 2009 in Las Vegas.

“In order to honor great work, CLIO has appointed the most strategic, innovative and creative individuals in the advertising industry to serve as executive jury chairs for the 50^th Anniversary CLIO Awards,” said Wayne Youkhana, director of the CLIO Awards. “These individuals not only demonstrate a profound understanding of the rapidly-changing dynamics of the marketplace, but are also creative leaders in the industry who consistently inspire fresh thinking in all mediums.”
This year’s three-day CLIO festival will be held May 12 – 14, 2009 in Las Vegas, and will feature five distinct award shows, receptions, after-parties, a comprehensive and forward-thinking educational conference featuring the world’s greatest creative minds, a 50^th Anniversary CLIO Awards viewing gallery, as well as networking opportunities for CLIO delegates.

The five distinct award shows are:

• Moving Image Awards – recognizing Television/Cinema/Digital & Television/Cinema/Digital Technique mediums
• Emerging Media Awards – recognizing Content & Contact, Innovative Media, Interactive, and Integrated mediums
• Communications Awards* – recognizing Print, Radio, Direct Mail, Poster and Billboard mediums, as well as Strategic Communications and Public Relations
• Design Awards – recognizing Design mediums
• Lifetime Achievement Awards – recognizing the outstanding and ongoing contribution of an individual who leads the industry forward

The entry submission deadline for the advertising category is January 23, 2009 for all work appearing between January 1, 2008 and December 31, 2008. The entry submission deadline for the Strategic Communications/Public Relations category is February 13, 2009 for any campaign appearing between January 1, 2008 and December 31, 2008. For additional information, please visit www.clioawards.com.

*The Print and Radio Awards show has been renamed the Communications Awards, as the category now includes the Strategic Communications/Public Relations awards.

In their first major hire, The Campaign Palace Melbourne creative directors Gerhard Myburgh and Brent Liebenberg have lured award winning creative team Robbie Brammall and Ant Hatton from Saatchi & Saatchi Auckland.
At Saatchi's the pair have enjoyed a highly productive year, picking up silver at Cannes with work also recognised at AWARD and Caxtons.
Myburgh and Liebenberg said the Aussie team would add significant weight to The Palace creative department. “We saw about a dozen creative teams and some really hot work, but the guys just stood out from the start. They have that magic mix of rationality and insanity that keeps you wondering what they’ll come up with next, and we’re very excited to have them on board.”
The gig reunites Brammall and Hatton with their former GPY&R Melbourne colleague Tom Cooper, now the Palace md. “We loved meeting Gerhard and Brent and jumped at the chance to play a significant role in helping to realise their ambition to make The Palace the best agency in the region. We’ll put the hours in and do our best to achieve that.”
 They join the agency next month.
 

Saatchi & Saatchi Auckland has won the House of Travel business, after a competitive pitch in the run up to Christmas.
The win includes House of Travel’s online business, with Saatchi & Saatchi DGS playing a significant role pitching online elements to drive both brand and sales. Saatchi DGS is expected to take a key role in further developing House of Travel’s online channel.
Andrew Stone, Saatchi CEO, says the New Year is off to a fantastic start: “This is huge and gives us great momentum for the coming year. Obviously businesses do not make these decisions lightly in the current economic climate, and we are thrilled House of Travel has chosen to work with us,” he says.
“We see incredible opportunities for the House of Travel brand going forward, and we can’t wait to get stuck into developing the big ideas that will take them into the future.”

Colenso BBDO Auckland heads the list of New Zealand agencies according to The Big Won 2008 rankings, just released. DDB New Zealand is in second place, followed by Saatchi & Saatchi New Zealand.
The Big Won is a survey of the world’s best marketing communications as measured by the quantity and quality of awards won. In 2008 nearly 12,000 awards were logged, won by 1,702 different agencies – with credits to over 22,000 different people.
In 2008, in association with The Garden Recruitment, the UK’s fastest-growing advertising recruitment consultancy, The Big Won has also compiled rankings of the top creative people.

Top 10 New Zealand agencies
1. Colenso BBDO Auckland (208 points)
2. DDB New Zealand (190)
3. Saatchi & Saatchi New Zealand (164)
4. Publicis Mojo Auckland (132)
5. Clemenger BBDO Wellington (72)
6. AIM Proximity New Zealand (68)
7. Ogilvy New Zealand (60)
8. Blackwood Communications (38)
9. Rivet New Zealand (36)
10. Tequila Auckland (34)

Top 10 New Zealand campaigns by all media
1.  Speights Great Beer Delivery - Publicis Mojo New Zealand (88 points)
2.  Deadline Couriers Self Destruct - Colenso BBDO Auckland (74)
3.  NZ Book Council Read A Book At Work - Colenso BBDO Auckland (48)
4. NZ Comedy Festival Offensive - Colenso BBDO Auckland (40)
5. NZ Bakers Association Gingerbread Haka - Blackwood (38)
6= Land Transport NZ Crashed Beds campaign - Clemenger BBDO Auckland (26)
6= Durex Pillowcases - DDB New Zealand (26)
8. Omaka Heritage Centre - Clemenger BBDO Auckland (20)
9= Oxfam Unwrapped - Tequila Auckland (16)
9= Schweppes Film Festival - Publicis Mojo Auckland (16)

SEE THE AUSTRALIAN RANKINGS HERE


Scoring points
Every award entered into the database is allocated points but more points are allocated to a Gold at Cannes than to a Gold at the Creative Circle, for instance. This is because there are four tiers of awards shows.

Tier 1 is the global shows such as Cannes or (for DM) The Caples.
Tier 2 is for semi-global shows such as D&AD or The One Show.
Tier 3 is for regional shows, which would include FIAP, Golden Drum and EPICA, for instance.
Tier 4 comprises local shows – the BIG Awards in the UK, Golden Hammer in Latvia, les Cubes for direct marketing in France, and so on.

Vicks Chemical today announced it was axing its agency on the Clearasil business, Sterling Cooper. Tom Vogel, spokesman for Vicks, cited ‘a lack of focus’ from SC’s account team as the reason for the shock review.
Herman ‘Duck’ Philips, head of Account Service at SC, denies there are any truth to the rumours that the agency’s axing resulted from marital problems between Pete Campbell, SC’s account man on the Clearasil business, and Trudy Campbell, Vogel’s daughter. Vogel says a pitch list will be announced shortly. Find out more at sterlingcooper.com

The London International Awards will be included for the first time in the annual Campaign Brief Creative Rankings. Campaign Brief has been closely observing the LIA show for the past four years and we have been very impressed with the toughness of the judging, the quality of the winning work and the positive comments from some of the judges around the world we respect the most. Clinching their involvement from this year onwards, the London Internationals is also moving to a 30+ person jury that will sit and judge together each year in London.
London Internationals call for entries is April 13, 2009.

The shows that are included in the Campaign Brief Creative Rankings are:
Cannes
D&AD
The One Show
Clio
London Internationals
AWARD
The Work
The Caxtons

The Work 08 is currently at the printer and will be available very soon. The 400+ page hardback book features the best 387 ads and campaigns from 2008 from New Zealand, Australia and Asia.
The Work 08 again comes with 2 high quality DVDs that contains all TV, TV Craft, Integrated and Radio acceptances. This year 224 acceptances came from Asia, 98 from Australia and 65 from New Zealand.
As a network, BBDO bounced back to top position after two years running second to Ogilvy & Mather. Their 64 acceptances put them in front of JWT (48), O&M (47), Saatchi & Saatchi (44) and DDB (40) .
The top agencies overall were DDB Auckland and Saatchi & Saatchi NZ with 16 acceptances each. Colenso BBDO Auckland was ranked third with 13 acceptances and Clemenger BBDO Wellington equal fourth with 12. The top ranking agency from Australia was DDB Sydney with 12 acceptances, while the top ranking agency from Asia was BBDO Bangkok with 10.

You can order copies of The Work 08 via the PDF.
THE-WORK-08_Order Form.pdf

TOP 20 AGENCIES IN THE WORK 08
1. DDB Auckland (16 acceptances)
1. Saatchi & Saatchi New Zealand (16)
3 Colenso BBDO Auckland (13)
4 DDB Sydney (12)
4. Clemenger BBDO Wellington (12)
6. BBDO Bangkok (10)
6. JWT Sydney (10)
6. Saatchi & Saatchi Sydney (10)
9. Y&R Singapore (9)
9. O&M Mumbai (9)
11. Dentsu Inc Tokyo (7)
11. Clemenger BBDO Melbourne (7)
11. JWT Mumbai (7)
11. Saatchi & Saatchi Malaysia (7)
15. Saatchi & Saatchi Singapore (6)
15. O&M Singapore (6)
15. Leo Burnett Mumbai (6)
15. M&C Saatchi Sydney (6)
19. BBDO Guerrero Manila (5)
19. BBDO Proximity Malaysia (5)
19. Creative Juice\G1 Bangkok (5)
19. JWT Shanghai (5)
19. JWT Singapore (5)
19. Lowe Bangkok (5)
19. O&M Shanghai (5)
19. TBWA\Tequila Singapore (5)

Television viewing in New Zealand is proving more popular than ever before.  2008 was a record year for television viewing, with the average person watching 3 hours 8 minutes per day, up 8.6% over 2007.  This is the highest level of television viewership achieved in New Zealand since records began.
Not only was each viewer watching more television, but there were also more viewers.  3,924,400 people watched television last year, compared to 3,824,600 in 2007.
On average, 35.6% of the entire population (5+) was watching television during the peak viewing period of 6pm to 10:30pm, an increase of 4.7% over 2007.  On average 2,452,600 people tuned in to television at some point each evening, up from 2,360,400 in 2007.
“With strong ratings for local news and current affairs programmes as well as locally produced drama, sport and comedy, New Zealand has never been better served by its broadcasters, and the public is proving that by watching television in record numbers,” said Rick Friesen, Chief Executive of the NZTBC.
“Despite the proliferation and growth of new and alternative media, it is pleasing to see a traditional media like television growing in the current environment.  As many experts predicted, it seems that content from these newer media outlets are helping grow interest in traditional television programming,” said Mr Friesen.

(All viewing statistics courtesy AGB Nielsen Media Research)

Special, Auckland ran this full page in the business section of the Herald between Christmas and New Year, aimed at marketing directors during their time off. It's part of their ongoing brand building and new business drive (and, according to agency partner Rob Jack, it's given them a busy start to the new year).

The Caples finalists are out and Aim Proximity is the leading agency in the world at this stage with 20 of the 238 finalists. They are also the only New Zealand agency with work shortlisted for best of show. There are five pieces shortlisted and their Love Conspiracy job (recently awarded at AWARD) for The Warehouse is one of them.
BMF Sydney's '696 project' for Tooheys is also shortlisted for best of show.
VIEW THE LOVE CONSPIRACY WORK:
ValentinesDaySynopsis.pdf
AUSTRALIA + NZ SHORTLIST
Aim Proximity New Zealand (20 finalists)
BMF Sydney (13)
Rapp Auckland (11)
M&C/Mark Sydney and Melbourne (10)
Clem BBDO/Proximity Sydney (7)
Lowe Rivet Sydney (5)
Clem Proximity Melbourne (4)
Draft FCB New Zealand (3)
Euro RSCG Sydney (3)
Lavender Sydney (3)
TBWA\Whybin Tequila Auckland (2)
Mercer Bell Sydney (2)
Tequila Sydney (2)
Saatchi & Saatchi New Zealand (2)
Y&R Auckland (1)
Singleton Ogilvy One, Sydney (1)
G2 New Zealand (1)
RMG Sydney (1)
Rapp Sydney (1)

DDB New Zealand has been rated the world’s number one advertising agency in the 6th Annual Bestadsontv.com Rankings, beating some of the world’s biggest advertising names such as BBDO New York, Saatchi & Saatchi London, Mother UK and Wieden & Kennedy, Portland.
It was a great year for New Zealand, with Colenso BBDO, Auckland at #2, and Saatchi & Saatchi New Zealand at equal #3 with BBDO New York. Neogama/BBH, Sao Paulo ranked #5 followed by BBH London at #6, JWT Sydney at #7, DDB London at #8, with Goodby Silverstein & Partners, San Francisco and TBWA\Hunt Lascaris, Johannesburg sharing the #9 spot.
MJZ was ranked number one TVC production company in 2008, followed by Hungry Man, Sonny London, with Gorgeous and Rattling Stick equal 4th.
Volkswagen was the number one client in 2008, followed by Procter & Gamble, TVNZ, Amnesty International and Adidas.
The Best Ads Rankings rate the world’s leading advertising agencies, clients and TVC production companies according to the quality of their creative work during the year.
Agencies across the globe can submit work to one of five categories which are judged weekly (TV, Outdoor and Print) or monthly (Radio and Interactive). Each week, the best TV, Outdoor and Print is critiqued by a leading international creative expert. Every ad that makes it into the Week’s or Month’s Best is showcased online and all agencies involved are awarded points. These are then tallied up to give the year’s overall rankings.
In 2008, DDB NZ had Best Ads work selected for every major client in its portfolio, including NZ Lotteries, Cadbury, Tasman Insulation, Sky TV and Volkswagen.
Says DDB Chairman and Chief Creative Officer Bob Scarpelli: “Sometimes our biggest ideas come from our smallest countries. That has certainly been the case with DDB New Zealand over the years. They consistently do what DDB does best: create communications that people like and like to talk about. I am very proud of our New Zealand team for capturing this honor.”
Says DDB NZ Deputy Creative Director Bridget Taylor (pictured): “Best Ads is one of the fairest awards competitions out there, as it measures agencies’ work over the course of an entire year.
“This win shows that DDB NZ has consistently performed, week in, week out, at a global level. It’s fantastic to know that our work touches people across the world – it shows what hard work, determination and an amazing team can achieve.”

BESTADS TOP NEW ZEALAND AGENCIES 2008
DDB New Zealand (25 points)
Colenso BBDO, Auckland (22)
Saatchi & Saatchi New Zealand (18)
Clemenger BBDO, Wellington (5)
TBWA\Whybin, Auckland (5)
Ogilvy New Zealand (4)
Publicis Mojo, Auckland (4)
Republik Auckland (3)
Y&R Auckland (2)

BESTADS TOP AUSTRALIAN / NEW ZEALAND TVC PRODUCTION COMPANIES 2008
Exit Films (5 points)
Plaza Films (4)
Luscious Films (2)
Orange Whip Films (2)
@radical.media (2)
Robbers Dog (2)
The Sweet Shop (2)

***

BESTADS WORLD AGENCY RANKINGS 2008
1. DDB New Zealand (25 points)
2. Colenso BBDO, Auckland (23)
3. BBDO New York (18)
3. Saatchi & Saatchi New Zealand (18)
5. Neogama/BBH, Sao Paulo (17)
6. BBH London (15)
7. JWT Sydney (14)
8. DDB London (13)
9. Goodby Silverstein & Partners, San Francisco (11)
9. TBWAHunt Lascaris, Johannesburg (11)
11. Clemenger BBDO, Melbourne (10)
12. BBDO Bangkok (9)
12. JWT London (9)
12. Mother, London (9)
12. Ogilvy, Cape Town (9)
12. Rethink, Vancouver (9)
17. King James, Cape Town (8)
17. RKCR/Y&R, London (8)
17. Saatchi & Saatchi, London (8)
17. Saatchi & Saatchi Malaysia (8)
17. TBWA\ChiatDay, New York (8)
22. AMV/BBDO, London (7)
22. CLM BBDO, Paris (7)
22. George Patterson Y&R, Melbourne (7)
22. Grey Melbourne (7)
22. Razor Junior, Sydney (7)
22. Saatchi & Saatchi Australia (7)
28. Almap BBDO, Sao Paulo (6)
28. BMF, Sydney (6)
28. CHI&Partners, London (6)
28. Crispin Porter + Bogusky, Miami (6)
28. DDB South Africa (6)
28. M&C Saatchi, Melbourne (6)
28. VegaOlmosPonce, Buenos Aires (6)
28. Wieden + Kennedy, Portland (6)

BESTADS WORLD TVC COMPANY RANKINGS 2008
1. MJZ (15 points)
2. Hungry Man (13)
3. Sonny London (12)
4. Gorgeous (9)
4. Rattling Stick (9)
6. Smuggler (7)
7. Biscuit Filmworks (6)
7. Furlined (6)
7. Rebolucion (6)
9.  @radical.media (5)
9.  Exit Films (5)
9. Plaza Films (5)
9. Tool (5)
13. Anonymous Content (4)
13. Epoch Films (4)
13. Knucklehead (4)
13. Soft Citizen (4)
13. The Sweet Shop (4)
18. Blink (3)
18. HIS Productions (3)
18. La Pac (3)
18. Landia (3)
18. O Positive (3)
18. Paranoid (3)
18. Partizan (3)
18. Sons and Daughters (3)
18. Stink Films (3)
18. Velocity Films (3)

BESTADS WORLD CLIENT RANKINGS 2008
1. Volkswagen  (20 points)
2. Procter & Gamble (18)
3. TVNZ (14)
4. Amnesty International (11)
5. Adidas (9)
6. ESPN (8)
6. Microsoft (8)
6. Nike (8)
6. Pepsi  (8)
6. Toyota (8)
6. Unilever (8)
12. Axe (7)
12. Coca-Cola (7)
12. McDonald's (7)
12. Olympus (7)
16. Cadbury (6)
16. Ikea (6)
16. Renault (6)
16. World Wildlife Fund (6)

BESTADS RANKINGS 2008: TOP COUNTRIES
1. United States  (148 points)
2. Australia (146)
3. United Kingdom (134)
4. New Zealand (98)
5. South Africa (62)
6. Brazil (52)
7. Canada (42)
8. France (34)
9. Argentina (26)
9. Singapore (26)
11. Thailand (25)
12. Germany (24)
13. India (22)
13. Netherlands (22)
15. Malaysia (20)
16. Sweden (15)
17. Hong Kong (11)
18. Indonesia (10)
19. China (9)
20. Philippines (8)
20. United Arab Emirates (8)
22. Belgium (7)
23. Chile (6)
23. Italy (6)
23. Spain (6)
23. Switzerland (6)