SAATCHI'S PROMOTES SONYA BERRIGAN TO MANAGING DIRECTOR, TAYLOR TO REPLACE FOLEY AS CEO OF SAATCHI SINGAPORE/KL

Wednesday 11, February 2009 at 5:57 PM by CB

Saatchi & Saatchi New Zealand today announced several major promotions for its AsiaPacific network, including the appointment of Sonya Berrigan as Managing Director of the Auckland office.
Sonya (pictured top left), who joined Saatchi & Saatchi Auckland in 2003, will also continue in her role heading up key accounts including Westpac and TVNZ.
Dean Taylor (pictured middle left), the current MD of Saatchi & Saatchi Auckland, has been promoted to CEO of Saatchi's Singapore/Kuala Lumpur. He replaces John Foley, an ex-Saatchi NZ team member who has been promoted to CEO of Saatchi & Saatchi Australia.
In Auckland, Murray Streets (pictured left) has been appointed General Manager overseeing the Telecom account, as well as retaining the role of Director of Strategy.
Andrew Stone, Saatchi & Saatchi New Zealand CEO, says Saatchi & Saatchi has a strong commitment to recognising and rewarding talent, ensuring it builds its capabilities and succession through the network to continue to drive big ideas for the future: “Sonya, Dean and Murray are all fundamental believers and contributors to creating the big ideas that matter – and I’m delighted these promotions reflect an agency and network that’s always stepping up the pace,” he says.
Sonya joined Saatchi & Saatchi in 2003 as a Group Account Director to head up the NZ arm of the Trans-Tasman Westpac account, charged with driving the NZ business whilst ensuring Trans-Tasman efficiencies and alignment, reporting to both the CEO in Auckland and the GM in Sydney.
Prior to 2003, Sonya was Group Account Director at Whybin TBWA where she was responsible for repositioning ASB Bank to the bank that’s ‘one step ahead’ and was a key driver of the highly successful Goldstein campaign.
Dean joined Saatchi & Saatchi in Auckland in 2004 to lead the Telecom account. He has previously worked at Campaign Palace in Australia, and BBH in Singapore, and originally trained in London. Murray joined Saatchi & Saatchi the same year, emigrating from the UK where he had worked as a strategist for Publicis UK.