Worthington's One Show Diary - day three

Colenso BBDO executive creative director Nick Worthington is in Hawaii judging The One Show, one of only a handful of non Americans on the prestigious jury. Worthington offered to write a daily diary for the blog:

Sony headphones looked good in the outdoor, fingers crossed, salad plate was discussed at lunch and everyone seemed to think it was pretty funny, what you do learn is the power of presentation, a good video of the idea is almost an art form in itself and the multi channel ideas and non traditional ideas need a brilliantly told story if they are going to get through. Guess that's what our business is all about but it's hard to rate a campaign if the entrant hasn't taken the time and energy to tell their story well. Salad plate was well told, funny and you could tell they cared, Crispin do it well too, at least I guess they did the burger king sacrifice your friends campaign. It's a new skill we all need to learn of we want our ideas to be rewarded at the big shows. It's not just the ideas it's the presentation. AIM's I-phone jonny for yellow pages looked good too.
Mainly American stuff though, as you'd expect.