May 2009 Archives

AWARD members, look out for the AWARD Call For Entries brochure in the mail. It will give a chance for members to flick through their hard copies before AWARD posts the whole thing online.
 
Credits
Agency: DDB Sydney
Art Director: Brendan Donnelly
Copywriter: Guy Futcher
Designer: Jay Young
Account Service: Graham Van Der Westhuizen
Retoucher: Matt Bright
Creative Director: Mark Harricks
Executive Creative Director: Matt Eastwood

VIEW THE PDF:
Award_Poster.pdf  

Poster poems will soon be plastered across 13 centres in New Zealand and in Nashville, Tennessee, as part of an initiative by a national poster company.

Phantom Billstickers has produced A1 posters featuring poems by New Zealand poets Tusiata Avia and James Milne (aka Lawrence Arabia) and by Tennessee poets Jeffery McCaleb and Michael White.

On Tuesday 2 June the poem posters will be placed nationwide - Whangarei, Auckland, Hamilton, Rotorua, New Plymouth, Gisborne, Napier, Palmerston North, Wellington, Nelson, Christchurch, Dunedin and Invercargill --as well as in Nashville.

New Zealand's inaugural Poet Laureate, University of Auckland Associate Professor of English Michele Leggott, will help launch the initiative in Auckland. She will paste the first poster poem, written by Samoan-New Zealand poet Tusiata Avia. Tusiata will read the poem in front of a public gathering that will include students from Michele's Poetry Off the Page class and the Masters of Creative Writing paper, James Milne, and University of Auckland poets and academics Selina Tusitala Marsh and Lisa Samuels.

NEW YORK (AdAge.com) -- As it goes into its third season as a smash TV hit across the mainland, the Chinese version of "Ugly Betty" is also pioneering new levels of product placement clutter. The show is set in an advertising agency rather than a fashion magazine and, so, enables the program to focus on all manner of products and their attributes. Mateo Eaton, who heads the branded content division of Mindshare North Asia, admits that the dense placements are a bit over the top, but advertisers -- and the TV producers they're paying -- aren't complaining at all.

Federation, the Agency started by former DDB managing directors Sharon Henderson and Murray Reid, is continuing its winning streak, announcin another three new business wins to add to its successes earlier this year.

The Feds have been appointed to handle all of the Australian business for existing New Zealand client Cavalier Bremworth. Murray Reid says: "Cavalier Bremworth is one of our foundation clients. This new appointment includes the brand, digital and media business for the Australian market. It's great to see work going the other way for a change - getting New Zealand produced brand work into the Australian market."

This week's crop of ads at Bestads turned up two nearly identical concepts which got us in a bit of a whirl, one created for Handee by Colenso BBDO, Auckland (picked as one of this week's best Outdoor), the other uploaded soon after for Scottex via JWT Milan.

Harold Mitchel's column in today's smh.com.au is worth reading, especially for CB Bloggers 18 to 30. Says Mitchell: "It's about generation Y. The people we love to hate. Marketers are always talking about them."

DraftFCB has won the Housing New Zealand Corporation's ad account.  

Housing New Zealand provides access to decent homes, helping New Zealanders to manage their own circumstances and contribute to community life.

Saatchi & Saatchi has just released a short film as the final call to entry for this year's New Directors' Showcase at Cannes. The film asks 'Can you make anything happen in front of the camera'?
"The Saatchi & Saatchi New Directors' Showcase is all about uncovering the best talent out there.  Recently, we have found more and more seriously exciting work through places like YouTube rather than just through the more traditional channels such as production companies and film schools.  The style of our film reflects this shift and shows that anyone, not just those who have formal training, can be inspiring and can enter the New Directors' Showcase," says Paul Silburn, Creative Partner, Saatchi & Saatchi London.
The creative team, Jesper Lonnqvist and Joakim Hutchison were behind the idea which was directed by Tony Barry through Academy.

New Zealand's new mobile telecommunications entity 2degrees has appointed TBWA\Whybin to their account following a competitive pitch.
 
2degrees, which will be launching New Zealand's third nationwide mobile phone network in August, is intent on putting Kiwis back in control and giving them the freedom to use their mobiles whenever and however they want.
 

Last night at the Asian Media Effectiveness Awards in Hong Kong, the premier advertising effectiveness awards in the region, CB Agency of the Year Colenso BBDO was recognised as the most effective agency in all of Asia Pacific, taking out the Platinum Award for Best-in-Show and 6 awards in total.
 
The Platinum Award went to the Yellow Treehouse, along with 2 Gold and 2 Bronzes, recognising the huge contribution this idea has made to the Yellow Pages brand. The V Monster Truck work for Frucor was also recognised with a Bronze.
 
The Yellow Treehouse was an integrated campaign, co-created with Colenso's direct and
digital partners Aim Proximity.
 
These wins come on top of Colenso's haul of 28 EFFIES in New Zealand in the last 5 years, more than any other agency.
 
"This confirms two things," said Brent Smart, managing director of Colenso BBDO: "That we are the most effective agency in the land, with 28 EFFIES in the last 5 years here in New
Zealand and now 6 Asian Effies.  And our belief that great creative work delivers great business results.  For Yellow Treehouse to be recognised creatively at Axis and The One Show and now to be recognised for its effectiveness, that makes it truly great work."
 

Bestads Top 6 Commercials of the week in the world now ready to view, reviewed by Jonathan Cude, partner and chief creative officer of McKinney, Durham, North Carolina: http://tr.im/fopw

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Check this out - Jorge Colombo drew this week's cover of The New Yorker using Brushes, an application for the iPhone, while standing for an hour outside Madame Tussaud's Wax Museum in Times Square.

Leading post production house Digipost has again enhanced their VFX offering adding two creative talents from the UK and a new Flame suite to their Auckland facility.
 
Senior Flame artist Richard 'Ritchie' Betts joins fresh from seven years of creative graft with London top shop The Mill.  Betts' memorable work has traversed the globe.  His impressive credits include the likes of Nike 'Evolution', Sony PlayStation 'Mountain', Mercedes 'Clouds' and music clips for cult heroes Prodigy and Bloc Party.

James 'Jimmy' Corden also spent time at The Mill before becoming a hit on the London freelance circuit.  Corden's gun-for-hire Flame skills have been in high demand with the likes of MPC, Glassworks and Absolute.  His credits speak for themselves, including international icons Sony Bravia 'Play Doh Bunnies', Nike 'Ronaldinho' and music clips for global pop icons Madonna and Kylie.  Corden joins in a senior role also.
 

The Call for Entries has gone out for The Newspaper Ad of the Year and its $10,000 cash prize. A leading industry panel will judge the awards, including guest international judge Sir John Hegarty, Chairman & Worldwide Creative Director of Bartle Bogle Hegarty.  Names of all the judges will be released shortly.

In addition to the Ad of Month winners over the past year, there will be more finalists selected from these new entries.
 
"We want to ensure that the award goes to New Zealand's very best newspaper ad.  It's a
significant title to win, and the prize is pretty impressive also", says Lexie Ribot, Creative
Manager of NAB.  
 
Entry has been made easy.  No printing, mounting or postage required.  Simply email a hi-
resolution pdf of the ad to ideas@nabs.co.nz, include credits and publication name and date
in the email body.  
 
The Call for Entries will close 5pm Tuesday 16th June 2009, strictly no extensions. To be eligible, ads must have appeared in a New Zealand newspaper between 1st June 2008 and 31st May 2009.
 
The winner will be announced at The Newspaper Ad of Year night to be held in Auckland on Thursday 9th July, 2008.  More details of the night to follow.
 
Last year's Newspaper Ad of the Year was won by M&C Saatchi Wellington for their Earthquake Commission's "Fault" ad.
 
Entry criteria, full terms and conditions and Ad of Month finalists can be found at
www.nabs.co.nz.
 

The New York Festivals Grand Jury has selected six New Zealand and 33 Australian entries as Finalists in the 2009 Advertising in All Media (TV/Cinema; Print; Radio; Outdoor; Interactive) Awards.
Medalists will be announced in June, followed by the international Tour of the World's Best Advertising ™ taking place in the USA, China, Spain, India, Philippines and Chile.

RADIO

Colenso BBDO Auckland
New Zealand International Comedy Festival 'Offensive'
Entertainment Promotion

INTERACTIVE

Clemenger BBDO Wellington
New Zealand Transport Agency 'Distracted Drivers'
Civic/Social Education

Clemenger BBDO Wellington
New Zealand Transport Agency 'Distracted Drivers'
Best use of medium/online

PRINT

Clemenger BBDO Wellington
New Zealand Transport Agency 'Crashed Beds'
Civic/Social Education

Republik Communications, Auckland
Rentokil 'Fly Paper'
Home Products/Services

Republik Communications, Auckland
Atari brand campaign
Home Products/Services

Auckland based multidisciplinary design company, Alt Group's string of international award successes is continuing, with four pieces of the company's work this week selected as winners in New York's prestigious 365: AIGA Annual Design Competition.

The 365: AIGA Annual Design Competition, which celebrates the best international design work of the previous twelve months, recognises exciting new work in communication design, including packaging, branding, advertising, corporate communication, typography and illustration and entertainment.

The competition is widely regarded as the most discerning statement on design excellence, extending a legacy that began more than 90 years ago.

This year, over 3,800 pieces of work from throughout the world were submitted into the awards, with just 182 pieces singled out as worthy examples of outstanding design.

51 finalists from 193 entries across 17 categories have been nominated for the 4th annual 2009 APMA Star Awards. Over 40 senior marketing professionals judged entries over the month of April to find the best promotional marketing campaigns across Australia and New Zealand.
The APMA Star Awards programme (previously APMA Awards of Excellence till re-launched 4 years ago) has been developed to acknowledge and reward agencies and clients for their creativity and strategic prowess in today's highly competitive marketplace. Winners in the 2009 APMA Star Awards will also go on to compete in the MAA Worldwide Globes (Marketing Agencies Association) in Boston, USA in October 2009.
The winner of the Young Achiever of the Year Awards will be announced at the awards ceremony and the finalists in each category will be announced as Gold, Silver or Bronze winners on the night. 
The three highest scoring campaigns have been shortlisted for the Grand Prix Award with the winner announced at the awards night.
The 2009 APMA Star Awards event will be held on July 2 at Doltone House, Sydney. To book tickets visit www.twodeforce.com.au 

See the complete list: APMA Star Awards 2009 Finalists Press Release 19 5 09 FINAL.pdf  

The AWARD Hall Of Fame, with principal sponsor adstream, will be held Thursday August 6th in Sydney at the stunning new Centennial Parklands Dining for the AWARD membership and industry luminaries. AWARD Members are being called upon to nominate the Hall Of Fame inductees, by Monday 25th May.

"AWARD Hall of Fame sets out to recognise the best of the very best. It's for those who've defined a generation of advertising," says Richard Maddocks (pictured), AWARD Chairman. "Those that have shaped creativity .Those that we look up to. That inspire us. That have done what few others have ever done or could ever do. Entry is for the exclusive. For those that have pioneered. Those that have been on top, stayed there and will always be there. The very few we can call legends. AWARD Hall of Fame is for those whose remarkable creative contribution needs to be recognised now, and always."

Bestads Top 6 Commercials of the week in the world now ready to view, reviewed by Steve Red, president and CCO, Red Tettemer, Philadelphia: http://tr.im/fopw

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Sugar has launched Whole Water for Fonterra led by an effects-laden commercial directed by Linds Redding via Department of Motion Graphics.

Agency: Sugar
ECD: Nigel Corbett
Art Director: Marc Chetcuti
Agency Producer: Pat Cox
Music + Sound: Liquid

More on the production HERE

Craig Davis, former chief creative officer worldwide JWT, has been appointed the Chairman of Judges of this year's AWARD Awards by the AWARD Committee. Davis is one of the global advertising industry's leading and award-winning talents.

The AWARD Call For Entry opens today, May 19th - visit www.awardonline-cfe.com
AWARD Judging will be held in Sydney, September 8th until September 18th. Finalists will be released in October, and the winners will be heralded at the AWARD Awards Presentation Evening on Thursday November 12th at The Overseas Passenger Terminal, Sydney.

"To be the best regional show you need the best judges and it all starts with the Chairman. We're obviously delighted to have someone of Craig's calibre in that role", says AWARD Chairman Richard Maddocks. "Craig will bring both a wealth of experience and a global perspective to the judging process. He'll set the highest standard which is exactly what AWARD is about."

Matt Shirtcliffe, creative director of Saatchi and Saatchi DGS Auckland, is this year's Loeries Experiential jury chair.
He's not a complete stranger to South African talent, having hired two top South African creatives while in Toronto, and now working with two more in Auckland.
"The work coming out of South Africa is bold and brave - particularly in the Public Service and Charity categories. When I got sent two Loeries Annuals, I took them home and was like a kid in a toy shop; there was some great work to digest," he says.
Shirtcliffe returned to NZ to take up his role last year after a successful stint as Executive Vice President and Executive Creative Director at Proximity BBDO Canada.
Less than a year later Saatchi and Saatchi DGS were awarded AdMedia's Direct and Interactive Agency of the Year.
An experienced judge, Shirtcliffe's been on juries at Cannes, Caples, AWARD, AXIS and the RSVPs. "But this is the first time I've had to chair a jury, so that'll be a whole new challenge," he says.
The Loerie Awards Judging Week kicks off with the Judges Seminar on 13 July 2009, and continues until 17 July. The 31st Annual Loerie Awards will be taking place in Cape Town, Thursday 24 September - Sunday 27 September 2009.

Award winning visual effects and animation studio Oktobor today gave details of the recent New Zealand Business Forum held in Singapore to promote trade between the two countries.
 
The Business Forum showcased seven of New Zealand's leading companies working in biotechnology, the creative sector, and 'green' technologies. Oktobor General Manager Patrick McAteer was chosen to represent New Zealand's creative, IT and innovation industries. Hand picked for the forum by the New Zealand government after a rigorous selection process he said, "The forum was a great success. Presenting to over 300 top Singaporean business leaders, the potential between our creative and IT sectors was immediately evident. There is a very clear fit between the two."
 

YouTube and Cannes Lions have launched a global competition for young creative talent aged 28 or under to attend this year's Festival and compete in the Young Lions Film Competition. Get the full brief here 

New York based Aussie shop Droga5 has taken out the Content & Contact Grand Clio for their New York Department of Education 'Million' campaign at the 50th Annual Clio Awards, presented tonight in Las Vegas.
'Million' also won one of only three Gold Clios in the Content & Contact category. The agency also scored one of two Silver Clios in the same category for their 'The Great Schlep' campaign for Jewish Council for Education and Research.

Colenso BBDO Auckland won a Silver Clio (only nine Silvers awarded) for their New Zealand Book Council 'Read a book at work' campaign in the Innovative Media category. CumminsNitro, Brisbane continues their award-winning run for their Tourism Queensland 'Best Job in the World' campaign, winning one of eight Gold Clios in the Innovative Media category. In the same category, Droga5 New York won a Gold Clio for 'Million', Clemenger BBDO Melbourne won a Silver Clio for their Four'N Twenty Pies 'Salad Plate' campaign, as did The Hallway/Happy Sodliers, Sydney for their Zuji 'Zuji Beans' campaign.
There were only four Bronze Clios awarded in the Contact & Contact category, one of them went to The Hallway/Happy Sodliers, Sydney for their Zuji 'Zuji Beans' campaign.
Droga5, New York also won a Bronze Clio in the Interactive category for Guitar Hero World Tour campaign.

Iconic New Zealand brand Chelsea Sugar launches its campaign to reposition the brand with two new 15 second television commercials, which are centred around everyday moments.
Chelsea appointed Brando last year to conduct a strategic review of the brand and its target audiences. The outcome is a repositioning of the heritage brand and a commitment to reinforcing the relevance of this trusted Kiwi icon.  
Brando worked with Chelsea to define a communications strategy and as part of the launch, Brando wrote and produced the two TVCs with Cranbrook Films and director Roger Tompkins. The jingle was produced by Murray Grindlay, one of New Zealand's top jingle writers.
Jo Baikie, New Zealand Sugar Marketing Manager, says this is an exciting step for Chelsea. "It's been a long time since Chelsea has had a presence on television and it's very exciting to be talking to consumers in this way. The ads are themed around family, fun and the resurgence in baking and we think they will really resonate with the Chelsea audience."
The television campaign will be supported by print ads in selected magazines, online activity and a new, fresh and engaging website, which is currently under construction.

View the Chelsea 'Baking Lesson' spot
View the Chelsea 'Sunday Breakfast' spot 

Hobbits aside, it's body snatchers who have struck at Saatchi & Saatchi Wellington - claiming GM Cameron Harland to head up Peter Jackson's Park Road Post Production in Miramar. Harland is the second from Saatchi & Saatchi Wellington to succumb, with outgoing Park Road Post GM Aimee McCammon also a former Saatchi employee.

Saatchi & Saatchi Wellington, on a roll with the recent win of the entire Defence Force business and a number of awards including Gold, Silver and Bronze at the recent Axis Awards, is working through transition arrangements with Harland who will remain on board through to late June.

Andrew Stone, Saatchi & Saatchi NZ CEO, says Peter Jackson is a tough act to compete against: "It's an incredible opportunity for Cameron - we're just hoping Peter will leave our very talented people alone for a while now as we've got heaps of work to get on with ourselves!"

Stone says he is talking with several people about the GM's role, but it is too early for any announcements. "As well as new business wins, we've got some really important partnerships with some great clients so we are very committed to finding the right person for the role."

For Harland, it's been a classic case of an offer he couldn't refuse. "I will be sad to leave Saatchi's, which is going great guns and is itself the home of such wonderful creative talent. I have been a client of Saatchi's, and worked for them both in London and New Zealand, and there is no other agency I would work for. However, the opportunity to work with Peter Jackson and help bring to life his extraordinary vision is something I couldn't say no to."

As well as the Defence Force win, Saatchi & Saatchi Wellington recently picked up a large project for the Electricity Commission as well as the CCS Disability Action business. The agency also recently featured on the ABC show The Gruen Transfer.  

Julian Lee from the Sydney Morning Herald reports that the ABC in Australia has dumped a segment of its hit television show The Gruen Transfer which joked about the Holocaust, Jews, black people and homosexuals.

Lee reports that the corporation's lawyers stepped in and canned half of the segment in which two ad agencies compete to sell the unsellable, in this case obesity. The part of the segment made by Sydney agency, The Foundry, was found to be racist and discriminatory, and will not go to air on tonight's show.

Adam Hunt (left), at the time creative director of The Foundry Sydney, who has since left the agency (see story below) told CB last night: "The brief was to 'END SHAPE DISCRIMINATION' against fat people. Discrimination is a very ugly thing, and if you want someone to stop doing something - you need to show just how ugly it is. The proposition meant that the usual attempts at agency humour were never going to be on brief.
"There's a history of shock advertising being used for road safety - so I'm using similar tactics to make people stop and think about discrimination.
"I understand the ABC's decision not to air it."

POSTSCRIPT: After the show, host Wil Anderson directed viewers to a website to view the ad, which was directed and produced by The Kamen Brothers, via TVC production company The Guild.

As part of the website the Gruen Transfer panel (including former DDB New Zealand deputy creative director Bridget Taylor) discussed the pros and cons of the ad with Adam Hunt.

THE SCRIPT

How do black women fight crime? They have abortions.

How do you stop a poofter from drowning? You take your foot off his head.

What's the difference between Santa Claus and a jew? Santa Claus goes down the chimney.

Why did God create alcohol? So fat chicks could get a root.

SUPER: Discrimination comes in all shapes and sizes.

Clemenger BBDO, Wellington took out New Zealand's only Gold Clio at the 50th Annual Clio Awards held tonight in Las Vegas, winning in the Print - Public Service category for their Land Transport 'Crashed Beds' print campaign.

Sister shop Colenso BBDO Auckland won a Silver Clio for their 'Offensive' radio spot for the NZ International Comedy Festival.

Over in OZ, Grey Melbourne won a Gold Clio for their Transport Accident Commission 'Pictures of You' campaign. A Silver Clio and Bronze Clio was awarded to 303 Perth, with one Bronze Clio apiece to Whybin\TBWA Sydney, The Brand Agency Perth, JWT Sydney, Leo Burnett Sydney, DDB Sydney and The Campaign Palace Melbourne.

Tonight's awards covered Print, Poster, Billboard, DM, Radio and PR, with more awards to be presented during this week.

Here's something to cure the Monday blues: Coca-Cola Great Britain's summer campaign, via Mother, which launched on the weekend, is centred on a TV commercial titled 'Yeah Yeah Yeah, La La La'. View the spot

NEW YORK - New Zealand's BBDO agencies scored all three Pencils - two Silver and one Bronze - at the 2009 One Show Interactive Awards in New York last night, placing us #7 in the world, behind the USA, Sweden, Japan, the UK, Australia and Germany. Now in its 12th year, One Show Interactive reflects the expanding realm of online and digital work.

Australia also performed admirably, winning three Silver Pencils and a Bronze Pencil, and was placed fifth.

Colenso BBDO Auckland won A Silver Pencil (shared with AIM Proximity) for Yellow Pages 'Yellow Treehouse' and a Bronze Pencil for New Zealand Book Council 'Read a book at work' while sister shop Clemenger BBDO Wellington won a Silver Pencil for New Zealand Transport Agency 'Distracted Drivers'.

Saatchi & Saatchi Australia scored a Silver Pencil for their UN Voices Project, as did Clemenger BBDO Sydney for Sega 'Offset the Evil' and CumminsNitro, Brisbane for Tourism Queensland 'Best Job in the World'. GPY&R Melbourne won a Bronze Pencil for Spring Valley 'Sensibles.

Aussie owned Droga5, New York won three Gold Pencils, two for Jewish Council for Education & Research 'The Great Schlep' and one for New York City Department of Education 'Million'. The agency also scored a Bronze Pencil for Activision 'Bike Hero'.

Yellow™ are conducting a creative competition that gives teams the chance to win a trip to Cannes. The competition is designed to get people to reconsider Yellow and White pages print books as an exciting creative and media opportunity.
The brief - come up with the most clever innovative way of advertising a brand in, on or with the Yellow or White pages. 
Says Kellie Nathan, Marketing Director at Yellow™: "We're not looking for a print ad that can run in any print media. We're looking for something that uses the Yellow or White pages in a unique way that really blows our socks off. Do that better than anyone else and you're on your way to Cannes."
DOWNLOAD THE DETAILS:
Win a trip to Cannes with Yellow.pdf

At The One Show in New York tonight DraftFCB, Auckland won a Silver Pencil (Radio - Single) for their Prime 'Secret Diary of a Call Girl' commercial, while Colenso BBDO Auckland scored a Bronze Pencil (Radio -Single) for their NZ International Comedy Festival 'Offensive' spot.
In contrast, Australia had a great show. The Tourism Queensland 'Best Job in the World' campaign via CumminsNitro, Brisbane has taken out the coveted Best of Show.
The same work also scored a Gold Pencil in the Integrated Branding - Campaign category.
Clemenger BBDO Sydney are also celebrating after winning a Gold Pencil (Integrated Branding - Campaign) for their Sega 'Offset the evil' campaign.
BMF Sydney scored a Silver Pencil (POP or In-Store Campaign) for their TED 696 Project for Lion Nathan Australia.
GPY&R Melbourne also scored a Silver Pencil (Cinema - Single) for their Schweppes 'Burst' commercial.
Colman Rasic Carrasco, Sydney won a Bronze Pencil (Branded Content - Silngle) for their MTV Exit Foundation 'Different Lives' spot.
A Bronze Pencil (Public Service Magazine or Newspaper Campaign) was awarded to Saatchi & Saatchi Australia for their United Nations 'UN Voices Project'.
It was a big night for expat Aussies: Droga5 New York won a Gold Pencil (Non-Broadcast - Single) for their Jewish Council for Education & Research 'The Great Schlep' web film and a Bronze Pencil (Innovative Media - Single) for the New York Department of Education 'Million'. Johannes Leonardo, New York won Bronze (Non-Broadcast - Single) for their Nomis 'Damn Boots' spot.
 
See all the results here:
OS-winners.pdf

Bestads Top 6 Commercials of the week in the world now ready to view, reviewed by Noah Regan, creative director of Three Drunk Monkeys, Sydney: http://tr.im/fopw

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13th ANNUAL WEBBY AWARDS UNVEIL WINNERS FOR BEST INTERACTIVE ADVERTISING - R/GA Takes Agency of the Year Award with Most Wins followed by New Zealand's Hyperfactory with six awards

With eight wins, R/GA New York will be presented with the first-ever Webby Agency of the Year Award at the 13th Annual Webby Awards, organizers announced today. 

The new award recognizes the most successful agency across all Webby categories, including, interactive advertising, websites, mobile sites, and online film and video. Other multiple winners include: New Zealand's Hyperfactory with 6; Goodby Silverstein and Partners with 3; and 2 each to Clemenger BBDO, Wellington, Wieden + Kennedy, 42 Entertainment, The Netherland's Achtung!, Japan's Less Rain, Grow Interactive, Razorfish and Atmosphere. Of the big four advertising holding companies, Omnicom and Interpublic tied with eight awards each, followed by Publicis with three wins.

The 2009 One Show Design Awards has proven a bonanza for Asia with the region accounting for 30 of the 63 Pencils awarded. The international design competition honoring the year's best in print design, environmental design, corporate identity, publication design, and package design, was held  Monday night at the IAC Building in New York.
Japan was the second best performer behind the USA (17) with 13 Pencils, followed by India and Malaysia with 6 and 5 Pencils respectively.
The top Pencil winners at this year's One Show Design were: Dentsu Network: 6 total (2 Gold, 1 Silver, 3 Bronze). BBDO Network: 5 Total (2 Gold, 2 Silver, 1 Bronze). And Ogilvy & Mather Network: 3 total (1 Gold, 1 Silver, 1 Bronze).
The list of Pencil winners is here:
OSD-winners.pdf 

The final shortlist for The One Show has been announced, with DDB New Zealand leading the NZ list with four entries though, followed by Colenso BBDO Auckland with three, DraftFCB Auckland with two and TBWA\Whybin Auckland with one finalist.
The One Show pencils will be revealed Wednesday night in New York.

Auckland based multidisciplinary design firm, Alt Group, is having to expand their trophy cabinet after winning two coveted Pencils (a Silver and a Bronze), and two Merit Awards at the prestigious One Show Design awards, which were held in New York this morning (New Zealand time). Alt Group was the only New Zealand company to take home a Pencil at this year's awards.

Alt Group won a Silver in the Corporate Identity - Campaign category and a Bronze in the Collateral Promotion section - for their work for Auckland based intellectual property and technology law firm, Hudson Gavin Martin.

Based around the concept that "all good things come in threes," the Hudson Gavin Martin project - which saw Alt Group designing everything from the law firm's branding, corporate artwork, print advertising and collateral - has already won the company a bevy of national and international design awards, including one in February from the Type Directors Club in New York and the supreme Graphic Design Stringer at the 2008 Designers Institute of New Zealand's BeST Design Awards.

INTERNATIONAL ANDY AWARDS NAMES TY MONTAGUE NEW CHAIRMAN - JWT Exec Takes Over Reigns From Mark Waites of Mother London

The International ANDY Awards has named Ty Montague, Co-President and Chief Creative Officer of JWT North America, the Show's new Chairman. Montague takes over the position from Mark Waites, Creative Director and Founding Partner of Mother London, who has served as ANDY Chairman for the past two years.

AD AGE: During her first year as the new CEO of the 4A's, Nancy Hill has worked hard to open new channels of communications with industry critics. But she clearly has a long way to go with bloggers -- and knows it. At last week's annual leadership conference in San Francisco, she took to the podium with some choice words for what she called America's "incessantly negative adverbloggers." VIEW THE AD AGE VIDEO

New Zealand is one of the very few countries outside the USA invited on to The One Show Jury, represented by Nick Worthington, ECD of Colenso BBDO, Auckland. After selecting the long shortlist in Hawaii, the jury are back together in New York deciding what gets metal and Merits. Here is Nick's diary, exclusive to the CB NZ Blog.

First up, Aus has played a blinder. Pretty much put NZ in the shade this year as far as I can see.

The Hamilton Island "Best job in the World" idea was the most discussed going into the "Best In Show" judging, with most of the Americans and international judges raving about this. They've seen it, heard about it and like it. It's lower key in Aus and NZ, but it's hitting its target overseas, which is the point of a tourist campaign. So awesome work there. No idea what we all did in the private vote, but as I say, it was up there at the top. 

Because CB loves charts, Maeve at D&AD has done all the number crunching to compile a chart of top nations at D&AD this year especially for CB, which shows that New Zealand punched above its weight this year, placed #12 in terms of Nominations and #12 in terms of Nominations and In-Book.
In comparison, Australia was ranked #4 in Nominations and #5 in Nominations/In-Book.

For the second consecutive year, Starcom NZ has walked away with the Best in Show Award at the CAANZ Media Awards, presented last night at Auckland's SKYCITY Convention Centre. This year, it was for excellent use of traditional and non-traditional media to raise the profile of Sony Computer Entertainment NZ's game, God of War: Chains of Olympus, moving to a portable format.

The Art Directors Club announced the winners of the ADC 88th Annual Awards program tonight at its Awards Gala, held at the ADC Gallery in New York.

Saatchi & Saatchi, New York took out the ADC Agency of the Year and Leo Burnett the ADC Network of the year. R/GA was in the ADC Interactive Agency of the Year and Pentagram Design the ADC Design Film of the Year.

Although there were only a few entries from New Zealand, the Alt Group, Auckland managed to win metal, with one Gold, one Bronze and a Merit.

3media Group Ltd, New Zealand's largest privately owned business-to-business publishing company, has been placed in voluntary liquidation.

The company's titles include AdMedia, Onfilm, Apparel, In My Kitchen, New Zealand Management, NZ Marketing Magazine and FMCG.

The company has been for sale for the past three months but prospective buyers have had difficulty raising funds to purchase 3media's relatively large portfolio of magazines, newsletters and industry award events.

Insolvency specialists, Gerry Rea Partners, have been appointed liquidators as from today, May 1, 2009.

The move to voluntary liquidation means business as usual for the majority of 3media employees until the sale of the portfolio of publications has been accomplished. It also means that the company can more effectively manage the sale of the group's titles in clusters or as individual mastheads or activities. The liquidator, Mr Gerry Rea, says the company will trade the business until all its assets have been sold.

3media owns 15 monthly b2b magazines and newsletters and promotes and manages major industry events.  In March it sold the iconic dairy industry magazine NZ Dairy Exporter to Country-Wide Publications.

A press ad for D. Vice, via Colenso BBDO, Auckland has won NAB's April Newspaper Ad of the Month.
 
"This ad made me laugh out loud," said Karen Maurice-O'Leary, "It's just not what I was expecting when I saw it."  April judges also included Rene Van Wonderen from M&C Saatchi and Jamie Hitchcock from Colenso BBDO.
 

CB has just received this message from Fabio Fernandes (pictured) President / Creative Director of F/Nazca Saatchi & Saatchi, Brazil, obviously in response to the world economic crisis, which should worry the Cannes organisers....

F/Nazca Saatchi & Saatchi and the festivals of 2009

In 2009, F/Nazca will not submit its pieces to any festival that charges registration fees.

Our decision is in line with a broader objective for the agency in 2009--to focus on the qualification of our professionals, their well-being, agency growth, expansion of our facilities and double our attention on everything that is really the core of our business.