Ty Montague to chair Andy Awards
INTERNATIONAL ANDY AWARDS NAMES TY MONTAGUE NEW CHAIRMAN - JWT Exec Takes Over Reigns From Mark Waites of Mother LondonThe International ANDY Awards has named Ty Montague, Co-President and Chief Creative Officer of JWT North America, the Show's new Chairman. Montague takes over the position from Mark Waites, Creative Director and Founding Partner of Mother London, who has served as ANDY Chairman for the past two years.
"We are very pleased that Ty has accepted his nomination as our new
Chairman," says Gina Grillo, Executive Director of The ADVERTISING
Club, which produces the International ANDY Awards. "The criteria for
our decision was based on the fact that Ty has not only been a positive
influence as a past juror but is one of the most accomplished global
creatives in the business, committed to industry excellence and the
growth of the Show. Our team is very excited to work with him and look
forward to his creative plans for the 2010 ANDYs."
The role of Chairman of the ANDY Awards is multi-faceted. As the leader of the Show's preeminent judging panel, Ty is also responsible for the Show's marketing campaign that includes the ads, Call for Entry and other creative elements. ANDY Chairmen traditionally leave their fingerprint and their agency's special mark on the Show:
• Alex Bogusky positioned the Show as the "Super Bowl" of advertising, creating a Championship Ring for winners and an irreverent campaign that showed the famous jurors "honoring the ring";
• Mark Tutssel strengthened the Show's international visibility and reputation, which included initiating a new Preliminary Judging panel in London concurrent with the New York panel. His team at Leo Burnett produced an ad campaign for the ANDYs that illustrated the creative process as a world of heaven, hell and purgatory -- one of the Show's most talked-about campaign in years;
• Mark Waites worked to renew the Show's position as first of the season and predictor of subsequent winners of other top shows. His Mother London team created a viral ad mailer in the marketing campaign that provocatively embraced the popularity of social networking.
According to Montague, "I've always been a huge fan of the ANDYs. Every award show is different. The ANDYs stand out because of the consistent quality of their juries. Their juries are the best of the best in all disciplines of our industry. It has been an honor to sit on them over the years and a special honor to be asked to chair."
The role of Chairman of the ANDY Awards is multi-faceted. As the leader of the Show's preeminent judging panel, Ty is also responsible for the Show's marketing campaign that includes the ads, Call for Entry and other creative elements. ANDY Chairmen traditionally leave their fingerprint and their agency's special mark on the Show:
• Alex Bogusky positioned the Show as the "Super Bowl" of advertising, creating a Championship Ring for winners and an irreverent campaign that showed the famous jurors "honoring the ring";
• Mark Tutssel strengthened the Show's international visibility and reputation, which included initiating a new Preliminary Judging panel in London concurrent with the New York panel. His team at Leo Burnett produced an ad campaign for the ANDYs that illustrated the creative process as a world of heaven, hell and purgatory -- one of the Show's most talked-about campaign in years;
• Mark Waites worked to renew the Show's position as first of the season and predictor of subsequent winners of other top shows. His Mother London team created a viral ad mailer in the marketing campaign that provocatively embraced the popularity of social networking.
According to Montague, "I've always been a huge fan of the ANDYs. Every award show is different. The ANDYs stand out because of the consistent quality of their juries. Their juries are the best of the best in all disciplines of our industry. It has been an honor to sit on them over the years and a special honor to be asked to chair."
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