Bronze to Saatchi's Auckland at Press Lions
Saatchi & Saatchi New Zealand won New Zealand's only Press Lion last night, a
Bronze Lion for the 'Police Gap' ad for Vespa.The Grand Prix went to a campaign for Wrangler from Fred & Farid Paris, for entries 'Dakota 1', 'Dakota 2', 'Dakota on Road', Coco White Flare' and 'Coco Crouching'.
Jury president David Lubars, chairman and chief creative officer of BBDO North America, said: "The thing that pushed Wrangler was that it set in DNA where the company will be going forward."
Jay Benjamin, executive creative director for Leo Burnett was on the jury for Australia. He said: "We had to cut the shortlist down big time because there were insights that weren't real, ads that probably weren't real, so those were all taken out and I think what we were actually left with was brilliant. It's definitely a hard year for print, but that was why we were so brutal to make sure that print is seen as a medium that you can do great work in, and hopefully we did that."
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What does the line under Vespa say? Can't quite read it.
Beautiful ad, cute idea and well done getting it past a client – I can imagine any client's first reaction being wringing their hands and saying "we can't encourage breaking the law". However, did this actually run more than once?? I can't see 74cm wide handlebars being particularly a convincing selling point. Or am I missing the point?
It's very similar to a mini ad that pictured the bollards on a park walkway (implying that the mini could squeeze through). I think the vespa ad was also made by the same creative as that 6/7 year old mini ad....
Yep, you're missing the point.
I think you'll find it ran full page in "Glass Houses Monthly – the must-read for people who shouldn't throw stones."
Oh I funny myself up sometimes.
Glass Houses Monthly – nice. You funnied me up too.
Actually there was a whole mini campaign featuring tight spaces and no car. So yeah this is the same idea, except it looks better.
This ad is at least 2.5 years old, I worked there when the ad was being concepted in 2007, old creative winning awards, well done S&S.
As a scooter rider, the width of a bike ain't no selling point at all. Unless you're into getting killed by trying to squeeze through tight spots and ducking in and around traffic.
Pretty ad, sure. Insight: zero. brief: non existent.