Lars Bastholm, chief digital creative officer, AKQA, said that with 'Best Job in the World' it was very hard to look at the campaign and not smile with all the jury members wanting the job, which means they connected with it on an emotional level.

Australia juror Mark Ashley-Wilson, head of interactive for Three Drunk Monkeys, said it used the medium to create websites, create interactivity and the submissions were absolutely fantastic. "Not only was the medium itself the vehicle for the competition but using and creating content in its own right was fantastic," he said.

This is the first time Australia has won a Grand Prix in Cyber and Ashley-Wilson said it was great to be in the room when it happened - he actually got up and cheered.  "Winning a Grand Prix is a such a massive thing and to have it come from Australia is completely awesome. Having said that, the quality of the work was so outstanding and the way they used the medium was fantastic. The entire campaign would never have worked if cyber wasn't involved."

Commenting on the other winners from Australia and New Zealand, Ashley-Wilson said that Coca-Cola Schweppes 'Signs' was very popular among the jury members, especially the female jurors, who loved the characters who appeared in the film. Clemenger BBDO's 'Offset the Evil' campaign for Sega was the most discussed work in the room.

"It was a very split jury on how evil it actually was, the whole mindset of having to offset the evil because you have slaying somebody on the street with a rusty blade. The discussion was around the merits of humanity more than anything else, not the creative idea."

'Right Music Wrongs' was also a hit because everyone loves to hate Vanilla Ice. The Droga5 Sydney campaign created debate about what makes music good or bad by having rapper Vanilla Ice apologise for his recording of 'Ice Ice Baby'. The video clip leads to the www.rightmusicwrongs.org website where viewers can vote Vanilla Ice innocent or guilty and nominate other artists for their music wrongs.

Sudeep Gohil, founding partner of Droga5 Sydney, said the brief was to cement Virgin Mobile's credentials in the music environment by tapping into popular culture.