'Yellow Treehouse' and 'This is not a Jersey' shortlisted for Titanium/Integrated Lions
There were only 23 campaigns shortlisted in Titanium/Integrated. The USA dominated the shortlist with 14 entries followed by Australia, New Zealand and South Africa with two each, while Canada, Germany and the UK had one apiece. New Zealand submitted six entries of the 403 campaigns submitted for the category.
Chairman of the Jury is Australia's David Droga, founder and creative chairman of Droga5, while New Zealand is represented by Andy Blood, group executive creative director of TBWA\Whybin\Tequila.
New Zealand
CAMPAIGN: YELLOW TREEHOUSE
AGENCIES: COLENSO BBDO / AIM PROXIMTY, AUCKLAND
CLIENT: ADIDAS/NEW ZEALAND RUGBY
CAMPAIGN: THIS IS NOT A JERSEY/ADITHREAD
AGENCIES: TBWA\WHYBIN\TEQUILA, AUCKLAND
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Come on Tree house!