July 2009 Archives

BBDO/Proximity Singapore has appointed former DDB New Zealand deputy creative director Bridget Taylor as creative director and Brad Wilson as senior art director.

Taylor is a multi-award winning creative, having won awards at D&AD, Clio, One Show, Cannes Gold and Adfest. She was previously a Deputy Creative Director at DDB New Zealand where she was instrumental in helping the agency win Campaign Brief's NZ Agency of the Year twice.

This incredibly sad news has come through from Emma at Marsden Inch:

It is with a huge amount of sadness that we confirm our dear friend, mate and all round bloody good bloke Peter Spencer has passed away following a heart attack on Monday.

There are not enough words to describe how we all feel, but all of your support for Michele, Christophe and Mat is both heartfelt and genuinely appreciated.

UPDATE: Peter's funeral will be held on Monday August 3rd at 11am at St Marys church in Parnell.

The Marsden Inch business will continue as Peter would have wanted with Jeneal and Cindy getting active support from Peter's friends and colleagues, in particular Robert Roydhouse. Clients and candidates can continue to access any one of these people accordingly.

Contact details:
Cindy   0274 996 055
Jeneal   021 657 821
Rob   021 931 104

If you wish send condolences: Michele, Christophe and Mat Spencer
18 Clark Road, RD1, Karaka, Auckland 2580.

Otherwise you can send messages for the family to emma@marsdenninch.co.nz

There are a few key award deadlines this Friday 31st July, all count towards the annual Campaign Brief Creative Rankings:

CAXTONS
Downlowd an entry form here: www.thecaxtonawards.com.au.
Winners will be announced at the Caxton Seminar and Awards, which will be held October 23-25, 2009 at the Quay West Resort, Noosa. Bookings are now open. To secure your spot download a registration form at www.thecaxtonawards.com.au.

THE WORK 09
Now in its 8th year of publication, The Work (which is FREE to enter) is a 400 page, hard cover publication (including DVD) that features the very best advertising of the year from Australia, New Zealand and Asia. The Work is recognised as the only true permanent record of creativity from the entire region.
There are two things that differentiate The Work 09 apart from traditional award shows. Firstly, The Work is selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show. Secondly, there is no wasted entry fees - only accepted work incurs an acceptance fee.
Download the PDF Entry Kit with all the details:
The Work09 CALL FOR ENTRY KIT.pdf

LONDON INTERNATIONAL AWARDS
Entries submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2008 and 31st July 2009.
For Entry Kit visit www.liaawards.com. For more info or deadline extensions email info@liaawards.com

Saatchi & Saatchi, Wellington was tasked to get people to donate to the Women's Refuge Annual Appeal. A lot of domestic violence ads leave little to the imagination. This one leaves a lot.
The spot has been included in this week's Top 6 on Bestads, voted the runner up by guest judge Andy Bird, head of art at Ogilvy London.
Also, in the Top 6 Outdoor, TV3 'Hitched' - a good stag do often ends with the groom being hand cuffed semi-naked to a street sign - which is exactly what Colenso BBDO Auckland did to help promote the premiere of the new reality TV show Hitched (which follows kiwi couples in the lead up to the big day).

DraftFCB has decided to become its own client and is launching a series of seven TVCs that showcase the work the agency has done for a range of its real clients.

The agency believes in building brands and businesses and helping change the shape of society through communications, and is following its own advice with this campaign.

UPDATE: To our friends and colleagues

Unfortunately Peter Spencer's condition, as advised this morning, has deteriorated.
He is currently on life support awaiting the return of his family from overseas.
We would ask that everyone respects Michele, Christophe and Mat's privacy at this time.

Jeneal Rohrback, Cindy Mitchener, Bill Gianotti, Emma Shearer



On Monday Peter Spencer, managing director of Marsden Inch Recruitment, suffered a heart attack and is currently in Auckland Hospital. His condition is stable and we're expected to have results from his tests in the next few days.

In the meantime Cindy Mitchener and Jeneal Rohrback continue to manage the Marsden Inch business with full support from chairman Bill Gianotti: "Knowing how respected and popular Peter is in the wider marketing and advertising arena, we'll be sure to keep you updated on his progress. Best wishes are with his wife Michele and his sons Christophe and Mat," ," says the Marsden Inch team.

DDB New Zealand today announced the appointment of New York native Adam Kanzer, in the role of creative director, replacing deputy creative director Bridget Taylor, who recently moved to Singapore.

Formerly an associate creative director at BBDO New York (Cannes 2008 Agency of the Year), Kanzer came to the attention of DDB New Zealand executive creative director Toby Talbot following his work on global brands such as Fedex, monster.com and BBC World Service.

One of the funniest Ad-Blogs is AdScam, written by the self-confessed hard drinkin', hard cursin', womanising George Parker.  He regularly takes aim at BDA's (Big Dumb Agencies) as can be seen by last week's "OGILVY IN SERIOUS SHIT... BIG LAYOFFS ON THE WAY!" and "GOT A HEADACHE? TAKE ONE "AGENCY OF THE FUTURE" AND GO KNOCK DOWN SOME SILOS!" . He also calls a spade a shovel like the time he had a go at GodJobs (Steve Jobs) for getting all upset about Microsoft ads that had a go at Apple - "IS GODJOBS LETTING THE "LAPTOP HUNTERS" GET UP HIS ARSE?". A common thread to his blog is an zealous facination of Kate Moss. Who can blame him.

Parker's blog is well worth catching up with. In a recent post he reminded us that last week was the 10th anniversary of David Ogilvy's death. He wrote this dedication for BrandRepublic in the UK and repeated on his blog

The Call for Entries deadline for the 2009 Caxton Awards for creative excellence in newspaper advertising is this Friday 31st July.
An entry kit can be downloaded from www.thecaxtonawards.com.au. Don't forget that the Caxton Awards count on the annual Campaign Brief Creative Rankings.
Winners will be announced at the Caxton Seminar and Awards, which will be held October 23-25, 2009 at the Quay West Resort, Noosa. Bookings are now open. To secure your spot download a registration form at www.thecaxtonawards.com.au.

The 2009 Caxton Seminar has announced three more high-calibre speakers for this year's weekend event: Clemenger Group chairman Rob Morgan (far left), CumminsNitro Brisbane joint creative director Nancy Hartley and consumer psychologist and founding partner of Naked Communications in Australia Adam Ferrier (left).
 
They will join keynote speakers announced last week, JWT creative chairman of continental Europe and Latin America Fernando Vega Olmos and Publicis Mojo's new chief creative officer Craig Davis, in addressing the Seminar to be held from October 23-25.

According to Michael Bodey in today's Media section of The Australian, The actors union expects to picket international television commercials shot in Australia after the Screen Producers Association of Australia terminated the offshore commercials agreement...

Below is a list of the Top 20 agencies so far in 2009 according to the Won Report, based on a wide selection of award shows around the world. AIM Proximity, Auckland is placed 15th and BMF Sydney 16th.

1. AlmapBBDO, Sao Paulo (272)
2. Saatchi & Saatchi New York (226)
3. DDB London (210)
4. DDB Brazil, Sao Paulo (210)
5. Goodby, Silverstein and Partners, San Francisco (204)
6. Abbott Mead Vickers BBDO, London (181)
7. CLM BBDO Boulogne-Billancourt  (176)
8. Ogilvy Frankfurt (175)
9. JWT Shanghai (172)
10 Dentsu Tokyo (164)
11. Jung von Matt, Hamburg (163)
12. Scholz & Friends Berlin (162)
13. Serviceplan Munich (161)
14. DDB Germany, Berlin (156)
15. Aim Proximity Auckland (155)
16. BMF Sydney (146)
17. Shackleton Madrid (144)
18. Del Campo Nazca Saatchi & Saatchi, Buenos Aires (141)
19. Leo Burnett Lisbon (140)
20. Crispin Porter Bogusky, Boulde (140)
21. TBWA\Hunt\Lascaris, Johannesburg (138)

The 2009 Caxton Seminar has announced JWT creative chairman of Continental Europe and Latin America Fernando Vega Olmos (left) and Publicis Mojo's new chief creative officer Craig Davis (far left) as its keynote speakers for this year.
 
"We are extremely fortunate to have two speakers of this calibre to speak at the Caxtons this year, especially with our theme of 'creativity as a currency," says Caxton chairman Rob Belgiovane, creative partner at BWM Sydney. "They will both bring an immense amount of global experience and knowledge to our seminar."

The  BESTADS PODCAST brings you the Best 6 Commercials in the World every week on your iPhone or iPod. It's the #1 video ad podcast in the world, which has just passed three million downloads, 42 weeks after launch.

Bestads Top 6 Commercials of the week in the world is now ready to view, reviewed by Parker Channon, partner/executive creative director, D/C, San Francisco:

Get the Bestads Podcast CLICK HERE
(After 42 weeks, still in the iTunes Top 20 Video Podcast Charts in the UK, Canada, Australia, New Zealand, Ireland, Portugal, Greece and Finland).
Not with Apple? Get the Bestads Podcast HERE

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In collaboration with NYC & Company, Google has just unveiled a new campaign for Google Maps that celebrates New York City for both consumers and businesses. The new innovative global campaign "Google Maps - Favorite Places" brings together technology, business and celebrity to strengthen the marketing of Google Maps as the premier resource for navigation through promoting some of the most interesting local businesses in 13 cities worldwide (go to http://www.google.com/favoriteplaces or Google Maps and look for the link on the homepage).

Calling young writers and creatives keen to sign up to Fairfax Media AWARD Copy Academy's intensive five-day tutorial on August 17 to August 21, 2009.

This one-week course offers young writers the rare opportunity to learn from some of the biggest, most successful senior creatives in the business.

The London International Awards entry deadline is 31st July 2009. Entries submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2008 and 31st July 2009.
Note that the London International Awards are now counted in the annual CB Creative Rankings. For Entry Kit visit the website. For more info or deadline extensions email info@liaawards.com

The Call for Entries to The Work 09 is out and this year, more so than ever, your Chief Financial Officer will be happy!

Now in its 8th year of publication, The Work is a 400 page, hard cover publication (including DVD)  that features the very best advertising of the year from New Zealand, Australia and Asia. The Work is recognised as the only true permanent record of creativity from the entire region.
There are two things that differentiate The Work 09 apart from traditional award shows.
Firstly, The Work is selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show. Secondly, there is no wasted entry fees - only accepted work incurs an acceptance fee.

Entry deadline is FRIDAY, JULY 31st 2009.

Download the PDF Entry Kit with all the details:
The Work09 CALL FOR ENTRY KIT.pdf

In 1961 JFK set a goal for the US to put a man on the moon within the decade. Apollo 11 fulfilled that dream on July 20, 1969.
This site honors the trip using 2009 technology. For the next four days, until the shuttle lands on Monday afternoon, the site will host a complete recreation of the historic event in real time.
Interactive from The Martin Agency / Richmond VA for The JFK Presidential Library.

Yes, it's time to give your Creative Director mindless feedback for a change.

Registrations are now open for BOTAB2 - The 2009 Battle of the Ad Bands, Thursday August 27 at the Kings Arms.
 
Rules: There will be (at least) one cover and one original song from each band in a very strict 15 minutes of fame. Judges decision is final. Judges are all spoken for and not bribable.
 
There is room for an extra band this year and strictly one band per agency rule. No freelancers, no ring-ins, no whinging.
 

Bestads Top 6 Commercials of the week in the world (including LandSAR 'Yeti' via Colenso BBDO, Auckland, VB 'Regulars' via Droga5, Sydney and MTV EXIT Foundation/The Killers via CRC Sydney) is now ready to view, reviewed by John Messum, freelance creative director, London: http://tr.im/fopw

Get the Bestads Podcast CLICK HERE
(After 41 weeks, still in the iTunes Top 20 Video Podcast Charts in the UK, Canada, Australia, New Zealand, Ireland, Portugal, Greece and Finland).

Follow Bestads on Twitter (over 10,000 followers)
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Everyone by now has seen the Evian Rollerbabies spot via BETC Euro Paris, first viewed by CB in the French agency two weeks ago, which has had nearly 6 million hits since on just one video on YouTube (over 17 million views in total). Here's the official 'MAKING OF vision and below is a viral featuring a 'normal' baby...

TBWA\Whybin\Tequila, Auckland has launched a campaign for Two Degrees Mobile to get kiwis talking again, spearheaded by this TV commercial featuring Kiwi stand-up comedian Rhys Darby.

Marketing services agencies can now add firepower to brainstorming sessions and ideas generation following the launch of Ideas Culture, a service that delivers unlimited fresh ideas using a global team of Ideas Agents recruited via Twitter to solve creative challenges.
 
Ideas Culture offers an invaluable creative resource for marketers and PR agencies constantly pitching for business and injects fresh thinking into existing client campaigns.

AimProximity will take over from Saatchi & Saatchi as the lead ad agency on the TVNZ business.
Jason Paris, Head of Marketing & Head of Digital Media at TVNZ, says the move is part of the organisation's progression to become New Zealand's leading television and digital media company: "We have worked with both Saatchi & Saatchi and AimProximity for a number of years, but it makes sense for our digital partner to now take the lead. Our huge thanks to the Saatchi team; we are in a strong position in no small part due to their contribution to our business."

DDB has won The Newspaper Ad of the Year 08/09 for Cadbury Hall's Throaties Knife, the winning creative team collecting the $10,000 grand prize. The prize was announced at a function held in Auckland last night at Hopetoun Alpha. Agency and newspaper guests viewed the 15 finalists on display, as well as student work from AUT and Axis Adschool.
 
"The Newspaper Ad of the Year winner is strikingly simple and page stopping. It's advertising at its best," said Lexie Ribot, creative manager of the NAB.
 
The audience also participated in a pick the winner  competition where one lucky guest walked away with $1000.
 
A demonstration of newspapers' flexibility and timeliness was also given on the night with a winning announcement newspaper ad produced live and despatched from the venue to appear today in five metropolitan newspapers:  The New Zealand Herald, The Dominion
Post, Waikato Times, The Press and Otago Daily Times.

Thick As Thieves Film has signed new director Leo Woodhead, who recently received international acclaim for his short film CARGO, a visceral and powerful film that portrays a young boy's descent into the world of child trafficking.
CARGO was selected for Competition at the prestigious Venice Film Festival. Since then it has been selected for Tribeca, BFI London, and many of the world's best film festivals.

Top New Zealand copywriter Hywel James has moved across from Saatchi & Saatchi Auckland to The Campaign Palace, Sydney.

James is one of New Zealand's most awarded creatives, most recently picking up in Cannes for Vespa. He's spent the last two and a half years at Saatchi's working on brands such as Toyota, Westpac, TVNZ, Telecom and Sanyo.

"It's fantastic to be in Sydney and to be a part of the team at The Palace. It's a great brand with great brands to work on," says James.

"We have a $10,000 winner!"  says NAB's Lexie Ribot, of The Newspaper Ad of Year competition.  
Last week the judges - Paul Nagy. Paul Catmur and Rob Jack (pictured) and Guy Roberts - deliberated for several hours over the many press entries to shortlist 15 finalists.  Then with Sir John Hegarty and James Mok's remote votes, all scores were tallied to reveal a clear winner.
See all the finalists on display and find out who has won The Newspaper Ad of the Year this Thursday 9th July at 6pm, Hopetoun Alpha in Auckland.
Apart from the great print work, there will be student work on display, as well as free booze and a chance to win $1000 if you pick the winner on the night.
To RSVP or for more information contact kerry@nabs.co.nz.
 

The AWARD Call for Entries has been extended to this coming Wednesday July 8.
View the web film created by DDB Sydney and Fin Design.
Please note that at this stage late fees automatically apply to all entries submitted (+15%). All entry payments must be made before the 8th July in order for your entries to be accepted.
All hard copy entries and artwork must be received by AWARD before the 10th July 2009. For all queries contact Alette at AWARD on +61 2 9699 2999 or email callforentry@awardonline.com

View the AWARD CFE booklet
AWARD_CFE_booklet.pdf
View the AWARD CFE poster
AWARD_CFE_poster.pdf

By Roger Tompkins
The famous Ridger's farewell took place in Auckland last Friday night. In a room mainly full of tweed and Grecian 2000 was an eclectic gathering of industry greats gathered to celebrate the life, leadership and career of one of the region's great admen, Roger MacDonnell, industry stalwart and Colenso founding partner. He was subject to a rousing party to celebrate his four decades in the industry.

He faced a humorous roasting celebrating his career from colleagues past and present, in a brilliant speech from budding author Richard Maddocks, who told us the story of a great and passionate ad man with relentless energy who empowered his creative directors to push for original creative solutions.