August 2009 Archives
Executive Creative Director: Toby Talbot
Creative Director: Adam Kanzer
Creative Team: Brett Colliver and Natalie Knight
Agency Executive Producer: Judy Thompson
Agency Producer: Kim Baldwinson
Director: Steve Ayson
Producer: Cindy Kavanah
Production Company: The Sweet Shop
DoP: Ian McCarroll
Editor: The Butchery
Sound Studio: Liquid Studios.
Music: Grizzly Bear.
Post Production: Perceptual Engineering.
Account Director: Sandra Jonkers
Account Manager: Vanita Mistry
Music: Grizzly Bear.
Post Production: Perceptual Engineering.
Account Director: Sandra Jonkers
Account Manager: Vanita Mistry
www.creative-exchange.com offers a one-stop, online creative resource that agencies can use to market creative ideas that might have been left "on the shelf" because they have not been used by clients.
The service can be used to sell existing concepts or repurpose creative ideas for different clients and brands, not just in Australia but globally.
Buyers using www.creative-exchange.com can browse through a range of creative ideas and choose concepts that are ideal for their own purposes.
www.creative-exchange.com also helps agencies boost awareness of their creative talent - and all their other skills - among target audiences such as potential clients, the creative community, prospective employees and freelancers.
Congratulations to Account Dracula - .99 (pictured) on taking out the grand prize, which included a $1,000 lunch at Prego, their song recorded at Liquid Studios, a music video produced by Flying Fish, and an Auckland City Billboard boasting their win thanks to Omnigraphics.
Continue reading .99 takes out BOTAB2.
Participants will be engaged in the entire strategic process, from insight gathering to briefing and selling their thinking. They'll leave the course with practical tools and understanding with which to develop more focused, persuasive and creative strategic thinking.
They'll also be exposed to the thinking behind some of New Zealand's most well-known marketing success stories. These stories will be told by the people responsible for having done the thinking (see list of speakers below).
Although strategic planners are welcome, the course isn't designed for budding planners. It's for anybody in the advertising and marketing industry who's responsible for strategic thinking on brands and wants to improve their thinking abilities, be they an agency suit, account planner, creative, media and communication planner, or client-side marketing professional.
An assessment component is to be completed following the course.
Nokia New Zealand has awarded their media planning and buying to Carat New Zealand, effective immediately for activity from October 1.
Says Nokia's Mike Blackwell: "I am impressed with the evolutions at Carat New Zealand under the leadership of managing director Lauren James, particularly the advances in Carat's strategic arm and digital offerings."
Says Lauren James: "Nokia New Zealand's decision to join us at Carat New Zealand is extremely pleasing. Nokia is an outstanding brand that we are proud to have on our agency register. Under the strategic leadership of Matt O'Sullivan our new national planning director and Ryf Quail our new digital director we look forward to driving exciting new media initiatives and business results for Nokia here in New Zealand."
Says Nokia's Mike Blackwell: "I am impressed with the evolutions at Carat New Zealand under the leadership of managing director Lauren James, particularly the advances in Carat's strategic arm and digital offerings."
Says Lauren James: "Nokia New Zealand's decision to join us at Carat New Zealand is extremely pleasing. Nokia is an outstanding brand that we are proud to have on our agency register. Under the strategic leadership of Matt O'Sullivan our new national planning director and Ryf Quail our new digital director we look forward to driving exciting new media initiatives and business results for Nokia here in New Zealand."
View the commercial
Client: BIANZ
Agency: Blackwood Communications Group, Auckland
Executive Creative Director: James Blackwood
Copywriter: Phil Parsonage
Art Director: James Blackwood
Director: Dylan Cockburn
Production Company: Karactaz
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VIEW THE FOREST AD
VIEW THE MOUNTAINS AD
VIEW THE SNOW AD
Says creative managing partner Daniel Barnes: "Despite the economic difficulties and uncertainties Fiji remains New Zealand's favourite island destination, and rightly so. We look forward to working together with the Fiji Tourist Bureau to remind New Zealanders what a beautiful country Fiji is and what a great setting for a holiday. I've been there many times with my family and always had a great time. Hopefully this new partnership will give me the opportunity to get back even more.
Adds creative managing partner Paul Catmur: "We are very lucky in that while we live in a temperate paradise, we also have a tropical one on our doorstep. Fiji has beautiful islands, friendly people, amazing weather and, very importantly, great fishing opportunities. I think further research is called for."
M&C Saatchi New Zealand has parted company with Todd Waldron, who has been executive creative director of the agency since arriving from Asia this time last year.
M&C Saatchi CEO Nick Baylis confirmed Waldron has gone but would make no further comment on his replacement at this stage.
Before MC Saatchi, Waldron was a former BBH Asia Pacific creative director. Born in the United States but resident in Asia for much of his life, Waldron has created award-winning work for clients such as Levi's, Axe (Lynx), McDonald's and Reebok. Under his creative leadership, BBH Asia Pacific was twice named Agency of the Year, in 2004 and 2006.
Continue reading Waldron departs ECD gig at M&C Saatchi.
The top AWARD School student in Wellington went to Joshua Stuart (pictured next to Nagy), who will now go forward for international judging against students across Australasia. These winners will be announced in the coming weeks. Second place went to Girish Parbhu (near left) while Alex Metson was placed third (second from left).
Continue reading AWARD School Wellington graduation.
This year's Art Of The Envelope awards feature not only the final judging in November, but monthly people's choice awards. There are awesome monthly prizes for entering, and a $500 bar tab up for grabs each month just for voting! Categories include Mailed Masterpiece (includes 3D pieces that have been mailed or delivered), The 50 Cent Classic (creativity in a regular envelope up to Max-POP size that can be mailed economically) and Redefine & Redesign (work that redefines the concept of an envelope).
There are fantastic prizes to be won too, from a $5,000 'long lunch' for the Best in Show, to the latest Apple gear and more - even better, all winners get to choose their prize from a range of options.
Think envelope - then enter it online on our website, and don't forget to vote when the first monthly finalists are posted online in mid-September. Log on to www.pushtheenvelope.co.nz
DDB New Zealand narrowly led the field in securing a total of 10 finalists (including 5 Craft finalists), while Marketforce, Perth was hot on its heels with 9 finalists. 303 Group, Perth scored 4 finalists, with CumminsNitro, Brisbane and Grey Melbourne scoring 3 nominations each.
Continue reading DDB NZ heads Caxton list of 43 finalists.
The online edition is available free to all print subscribers so it's a worthwhile investment and is tax-deductable. Past editions (currently back to May, 2007) are also in the online archive and are fully searchable.
Orcon is a pioneering telecommunications provider that was first to unbundled broadband for New Zealanders and is now the fourth largest provider in the country. Last week Orcon was confirmed as offering the fastest broadband service in New Zealand (Epitiro survey).
The account win coincides with the arrival of Special's new managing partner, ex-Colenso group account director Michael Redwood.
"This is a very exciting win for us. Orcon is an innovative company and has a record of being the consumer champion in this industry," says Redwood.
"Orcon has a great product, a smart team, and ambitious plans for expansion as a telco. They are nimble and unconventional and that suits Special perfectly."
Special will handle all marketing for Orcon and Orcon owned pre-pay brand, Kiwi Online. Orcon's head of brand and communications Duncan Blair says the pitch was extremely competitive: "Special blew us away with their insight and creativity. We feel they are the perfect partner to help tell our story, and help us become the communications provider of choice for New Zealanders."
The judges this month were Toby Talbot, ECD of DDB, Paul Catmur, creative partner at Barnes Catmur and Angus Hennah, ECD of JWT and some of their comments included:
"Great use of SFX"
"They're bloody funny and bang on brand."
"Talk about theatre of the mind, you can just imagine this heavy-handed ignoramus at home nonchalantly destroying everything he touches."
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View the Pong Pong spot
O'Sullivan has won more than his fair share of international accolades including numerous Gold, Silver and Bronze Lions at Cannes, and pencils at D&AD, The One Show, Clio and AWARD. Over the last eight years he has been one of the most awarded creative directors in Australasia - he's currently ranked #1 in the region in the Campaign Brief Creative Rankings for the second year in a row - and was recently appointed to the Saatchi & Saatchi Worldwide Creative Board.
Continue reading O'Sullivan added to Caxton speaker line-up.
Digipost switched on access to their new high-speed Storage Area Network (SAN) solution for commercial projects in July. The SAN provides Flame artists, editors and colourists instantaneous access to project data stored centrally, removing the need to transfer files between systems and allowing multiple suites and operators access to projects at the same time.
Continue reading Digipost launches san and tapeless grading.
Los Angeles based Scriptapalooza is one of the most prestigious competitions in the world and the only one judged by actual film production companies.
This year there were over 4200 international entries and the semi-finalists and above are promoted within the US.
Force is also up for a Qantas media award for screenwriting for his Berlin film festival winning short, Aphrodite's Farm.
DB Breweries has changed the way in which it manages the growing size of its brand portfolio by separating its Export and Tui brands across all facets of its business.
DB's general manager marketing, Clare Morgan, says the changes include widening the distance between the two brands internally and externally through shifting the Export design and packaging from Designworks to Dow Design and the brand communications from Saatchi and Saatchi to Colenso BBDO.
"Designworks and Saatchi and Saatchi will continue to work with all three DB 'power brands' namely Tui, Monteith's and Heineken, and our three emerging brands - Tiger, Sol and Amstel."
In addition to its existing portfolio, Saatchi and Saatchi will also be focusing on driving the wider business forward with a number of projects including the Heineken Rugby World Cup 2011.
DB's general manager marketing, Clare Morgan, says the changes include widening the distance between the two brands internally and externally through shifting the Export design and packaging from Designworks to Dow Design and the brand communications from Saatchi and Saatchi to Colenso BBDO.
"Designworks and Saatchi and Saatchi will continue to work with all three DB 'power brands' namely Tui, Monteith's and Heineken, and our three emerging brands - Tiger, Sol and Amstel."
In addition to its existing portfolio, Saatchi and Saatchi will also be focusing on driving the wider business forward with a number of projects including the Heineken Rugby World Cup 2011.
Alt Group beat out more than 6,112 entries submitted from 42 countries throughout the world to take home two highly esteemed 'red dot: best of the best' (best of category) awards for their work for boutique Auckland based law firm Hudson Gavin Martin, and iconic New Zealand furniture manufacturer, Formway.
Recognising the "highest design quality", only 56 'red dot: best of the best' awards were given out at this year's red dot: communication design awards, which were announced yesterday (Wednesday, August 12).
Continue reading Alt Group wins four Red Dot Design Awards.
Client: Victoria Bitter
Agency: Droga5, Sydney
ECD: David Nobay
Creative Team: Cam Blackley and Matty Burton
Designer: Tim McPherson
Continue reading VB 'The Regulars' could be a Caxton for D5.
Headed by New York-based Gary Freedman (far left) and Sydney-based Jonathan Kneebone (left), The Glue Society comprising film directors, designers, artists, and a body of work ranging from art based projects exhibited in some of the most prominent spaces in the world, to broadcast entertainment, to TV commercials, The Glue Society directs work that crosses all boundaries and has seen them take home accolades from every major award show across the globe, not least of which, a Grand Prix and Titanium award at Cannes.
Continue reading The Glue Society joins Revolver.
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Also, in the Top 6 Print, The Furnace, Sydney's print campaign for Skins cycle gear.
View the Bestads Top 6 TV, Print and Outdoor.
Led by Lachlan McPherson (left) and backed by the Publicis Group, Publicis Loft has been formed to meet the demands of businesses seeking to work closely on specific projects with a small, bespoke team.
Says McPherson: "Publicis Loft is a new breed of agency which will strip away many of the formalities and processes brought by the traditional agency structure. We work with brands that might normally avoid a large agency - who find that layers of procedure can hinder their growth. Their challenges can be even more exciting and inspiring."
Continue reading McPherson launches Publicis Loft.
THE COMMERCIAL was written by Rhys Darby of 'Flight of the Concords' fame.
Client: Greenpeace New Zealand
Agency: Publicis Loft
Writer: Rhys Darby
Creative Director: Lachlan McPherson
Director: Lachlan McPherson
So, what is Publicis Loft? Alongside his role as ECD at Publicis Mojo, Lachland McPherson has created a new kind of agency to work on projects or with clients that are looking for a more bespoke solution.
SEGA has signed on for global representation and joins other newcomers Mr Hide (Japan) and Paul Goldman (UK) as part of the international new wave from The Sweet Shop.
Says George Mackenzie, managing director at The Sweet Shop Sydney: "From the beginning The Sweet Shop has always offered Australasian Agencies a high level directorial talent. In order to grow that pool of talent, they have spent the last six years investing in infrastructure and have created a truly global production model. Sega is part of that plan, he is a top notch international director keen to get is teeth into projects from a region that is producing some of the best scripts the world."
Before moving over to commercial direction, SEGA worked as an art director. His commercials fuse technical complexities with strong narration. Throughout his career he has worked on commercials for brands including Chrysler, Orange, Metro and Seat.
Click here to view his work.
"We have decided to embark on a fresh strategy for our marketing communications, and in that regard a big brand agency is no longer the best fit for our needs," said Roger Beaumont, director of marketing & communications for MediaWorks TV.
"We have already been managing some of our creative for TV3 in-house (as is the case for C4) and we intend to do more in-house creative and to freelance out some projects as well. Our media buying for TV3 remains with our excellent colleagues at Spark PHD.
"Colenso has done some tremendous work for TV3 over the last 20 years, and we thank them for their contribution to the success of the Network. Our current account service team of Angela Watson, Karla Fisher and Virginia Frankovich has been a pleasure to work with, and we thank them for their hard work," said Beaumont.
The Screen Producers Association of Australia (SPAA) has said that
MEAA's announcement of an actor's 'strike' from last night is both
misleading and mischievous.
"You cannot strike if you are not employed. MEAA should be well aware of the laws that relate to industrial action. SPAA has received advice that MEAA may be seeking to mislead performers and their agents that there is some form of legal strike in operation and that they are somehow prevented from accepting employment with SPAA members. Our advice is that any form of behaviour by the union which seeks or encourages unlawful industrial action is a potential offence under the Fair Work Act," said Geoff Brown, Executive Director of SPAA.
"You cannot strike if you are not employed. MEAA should be well aware of the laws that relate to industrial action. SPAA has received advice that MEAA may be seeking to mislead performers and their agents that there is some form of legal strike in operation and that they are somehow prevented from accepting employment with SPAA members. Our advice is that any form of behaviour by the union which seeks or encourages unlawful industrial action is a potential offence under the Fair Work Act," said Geoff Brown, Executive Director of SPAA.
The cream of the Australian ad industry, past and present, paid tribute tonight to 11 creative legends, including New Zealand's Kim Thorp (pictured second from right), at the AWARD Hall of Fame, held in Sydney.
The eleven inductees into the AWARD Hall Of Fame, which was sponsored by Adstream are: Jack Vaughan, Lionel Hunt, John Bevins, David Denneen, Bob Isherwood, Allan Johnston, Ron Mather, Alan Morris, Kim Thorp, Gordon Trembath and Neil French.
VIEW THE VIDEO: Enjoy Lynchy's special wobbly cam, audience-view, wide screen extravaganza, only possible with a Sony Cybershot camera...
Continue reading AWARD Hall of Fame honours Kim Thorp.
Fraser is departing JWT after twelve months as ECD. Says Fraser: "I've really enjoyed my year at JWT Sydney and I know the creative team will thrive under Angus's stewardship."
Hennah has spent the past three years as ECD of JWT New Zealand - and is widely credited for turning around the now highly regarded Creative Department.
Also, in the Top 6 TV, BWM Sydney's new spot for Weetbix, titled 'Opera', featuring Australian soccer star Tim Cahill, directed by Hamish Rothwell from Goodoil Films.
In this week's Top 6 Print, the latest print work from Colenso BBDO, Auckland to promote America's Next Top Model for TV 3 was Kevin's top pick.
Also in the Top 6 Print is a topical ad via McCann-Erickson, Sydney for Michael Hill Jewellers, to coincide with the solar eclipse.
Lindsay Mouat (left) has been appointed to the position of General Manager, Commercial. Mouat has held a variety of business management positions, including that of New Zealand Director for Unilever and marketing roles with Glaxo and Fletcher Challenge, and has an in-depth knowledge of the New Zealand advertising landscape.
Mouat's role will be to position and promote ANZA's mission and values to members, advertising agencies and media organisations, in addition to managing the advertising and promotion pre-vetting systems for liquor and therapeutic products.
Continue reading Advertisers Association swells its ranks.
Judges were Pat Murphy (Rapp), Slade Gill (Saatchi & Saatchi) and Sarah Longworth (Colenso BBDO), who abstained from the final judging.
Credits for the winning ads:
Client: TV3 Outrageous Fortune
Creative Director: Steve Cochran
Deputy Creative Director: Karl W Fleet
Creatives: Daniel Nelson & Alex Bartleet
Designer: Phila Lagaluga
Client: The New Zealand Breast Cancer Foundation
ECD: Nick Worthington
Art Director: Lisa Fedyszyn & Jonathan McMahon
Copywriter: Lisa Fedyszyn & Jonathan McMahon
Agency Producer: Paul Courtney
Photographer: Derek Henderson
Retoucher: Kevin Hyde
The winning creative teams will receive $250 cash and the ad will appear in the Whats New section of August AdMedia. The winning ads also get automatic entry into The Newspaper Ad of Year 09/10 and its $10,000 cash prize.
Any ad that has run in any New Zealand newspaper is eligible to win. Simply email your newspaper ad to ideas@nabs.co.nz. Full terms and conditions at www.nabs.co.nz.
As announced previously Craig Davis, co-chairman and Chief Creative Officer Publicis Mojo will be chairman of judges.
Judges include, from top left: Andy DiLallo (Leo Burnett, Sydney), Ant Keogh (Clemenger BBDO, Melbourne), Ben Nott (Droga5, LA), Second row: Dejan Rasic (CRC, Sydney), James Dive (The Glue Society, Sydney), Warren Brown (BMF Sydney). Bottom row: Guy Rooke (Clemenger BBDO, Sydney), Richard Maddocks (Clemenger BBDO, Sydney) and Craig Davis (Publicis Mojo, Sydney).
New Zealand judges include Nick Worthington (Colenso BBDO, Auckland), Toby Talbot (DDB Auckland), Andy Blood (TBWA\Whybin, Auckland), Tim Hall (Saatchi & Saatchi, Wellington), Steve McKenzie (Publicis Mojo, Auckland), Jeremy Taine (Ogilvy, Auckland), Lisa Fedyszyn (Colenso BBDO, Auckland), Lorenz Perry (The Splinter Group, Auckland), Paul Prince (The Sweet Shop, Auckland), Kim Pick (Rapp, Auckland), Tony Clewett (DraftFCB, Auckland), Billy McQueen (DraftFCB, Auckland) and Darryl Ward (Curious Films, Auckland).
Judges are spread over 9 panels, each having its own individual chairman. Judging will take place at Carriageworks from September 7th until September 17th.
AWARD finalists will be released in October, and the winners will be heralded at the AWARD Awards Presentation Evening on Thursday November 12th at The Overseas Passenger Terminal, Sydney.
Judges, AWARD Members and extended industry will celebrate together at the KODAK AWARD New Director of The Year & AWARD Judges cocktail party on Wednesday September 9th, at BLUE Sydney Hotel.
THE 9 JUDGING PANELS:
Says Resn's digital strategist, Andy Williams: "We didn't know that the word 'communist' is offensive along with the word 'porn' and the word 'freaks'. But Seek said we are allowed to use 'porn' if we were advertising for a secretarial position in the porn industry. Also the word 'drunk' can be seen as offensive too. We understood how the word 'shit' could be offensive though.
"We were also told by them '...you won't get anyone replying to a job description written like that.'
"We Tweeted it and has heaps of great feedback from the industry and even a recruitment agent who loved it. To cap it off when we posted the ad on TradeMe.co.nz they actually personally rang us up and thanked us for such a hilarious and refreshing ad. At least some big New Zealand brands are still having fun in these 'tough' times. They placed the ad without censorship and even let us feature it."
If you wish send condolences: Michele, Christophe and Mat Spencer
18 Clark Road, RD1, Karaka, Auckland 2580.
Otherwise you can send messages for the family to emma@marsdenninch.co.nz
Now in its 8th year of publication, The Work is a 400 page, hard cover publication (including DVD) that features the very best advertising of the year from Australia, New Zealand and Asia. The Work is recognised as the only true permanent record of creativity from the entire region. There are two things that differentiate The Work 09 apart from traditional award shows. Firstly, The Work is selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show. Secondly, there is no wasted entry fees - only accepted work incurs an acceptance fee.
Entry deadline is FRIDAY, AUGUST 7th 2009.
Download the PDF Entry Kit with all the details:
The Work09 CALL FOR ENTRY KIT.pdf
The London International Awards has extended their entry deadline and
announced their judging panels for this year's awards. The final
deadline for entries is now August 17th, 2009. There are six different
juries for this year's awards headed by the likes of Ogilvy's worldwide
ECD Tham Khai Meng (Integrated and
Television/Cinema/Digital/Web/Mobile) and DDB London ECD Jeremy Craigen
(Non-Traditional, Poster, Print and Billboard).
Jurors from Australasia:
Toby Talbot
Executive Creative Director
DDB Auckland
Jamie Hitchcock
Senior Creative
Colenso BBDO Auckland
Steve Back
Executive Creative Director
Saatchi & Saatchi Australia, Sydney
Ralph van Dijk
Founding Creative Director
Eardrum Sydney
Brad Power
Senior Engineer/Director
Stellar Sound Sydney
Damian Royce
Creative Director
Clemenger BBDO, Melbourne
Bob Mackintosh
Digital Creative Director
Host, Sydney
Jurors from Australasia:
Toby Talbot
Executive Creative Director
DDB Auckland
Jamie Hitchcock
Senior Creative
Colenso BBDO Auckland
Steve Back
Executive Creative Director
Saatchi & Saatchi Australia, Sydney
Ralph van Dijk
Founding Creative Director
Eardrum Sydney
Brad Power
Senior Engineer/Director
Stellar Sound Sydney
Damian Royce
Creative Director
Clemenger BBDO, Melbourne
Bob Mackintosh
Digital Creative Director
Host, Sydney





