September 2009 Archives

Following our CB Blog scoop earlier this afternoon, the Boards of Directors of the Australasian Writers and Art Directors Association (AWARD), the Advertising Federation of Australia (AFA) and the Account Planning Group (APG) confirmed that they are in discussions about the possible formation of a new organisation to represent their interests. 

CB hears AWARD, the Advertising Federation of Australia (AFA) and the Account Planning Group (APG) are about to combine forces to form a new super organisation - yet to be named - to represent the entire Australian marketing communications industry.

Bestads Top 6 Commercials of the week in the world is now ready to view,  reviewed by Malcolm Poynton, creative director, London.

The latest installment in the Stuff.co.nz Consequences campaign. 

Ross Goldsack, former executive chairman, Y&R New Zealand has this to say about the TVNZ decision to reduce agency commission...

Everyone seems to be overlooking the fact that the commission rate is 15% and always has been. Five percent has been always added on for prompt payment. TVNZ, like other media, has benefitted from agencies paying them on time even on occasions when the agency has not been paid by the client.

That said, the commission system is archaic in today's business climate. However the way TVNZ has approached a possible change is both clueless and a gross insult to the NZ advertising community (including advertisers).

For a start they (TVNZ) are putting their cash flow at risk - now there is no incentive for them to be paid by the 20th of the month. Agencies can now delay payment.

Bestads Top 6 Commercials of the week in the world is now ready to view, reviewed by Bob Winter, executive creative director at Leo Burnett, Chicago. This week's crop includes the Fresh 'n Fruity 'Wrecking Balls' spot via Colenso BBDO, Auckland and Deaf Awareness Week Outdoor via DDB New Zealand.

Fresh 'n Fruity is a fruited yoghurt brand made unique by its fresh ingredients and innovative processes. To capture this idea agency Colenso BBDO, Auckland sought to create a beautiful piece of film that demonstrated yoghurt-making in the most crazy and original way they could, while still maintaining appetite appeal, and the playful tone synonymous to the Fresh 'n Fruity brand. And this is the result. Two 33-tonne wrecking ball cranes, facing off in a spectacular battle/dance until they finally collide, creating an amazing display of fruit mixing with yoghurt - because no one does fresh and fruity like Fresh 'n Fruity.

For Deaf Awareness Week, DDB New Zealand has produced a series of posters highlighting the damage Mp3 players can inflict on young ears, directing people to saveyourhearing.org.nz

DraftFCB, Auckland team Matt Simpkins and Kelly Lovelock have taken out the August ORCA (Outstanding Radio creativity Award) competition with their '70th Anniversary Humour' spot for NZ Listener.

The judges this month were Phil Yule, David Bell and Angus Hennah who all chose this "stand out entry" for being "well produced and...compelling listening."

According to NZ Marketing Magazine, a huddle of industry bodies met today to discuss TVNZ's provocative 'review' of its advertising commission structure. Representatives from the Marketing Association, CAANZ and ANZA gathered together in Auckland to form a coordinated response to TVNZ.

YoungGuns wants YOU (if you're under 30) to create their 2010 Call For Entry Campaign. This is a unique opportunity to create a campaign that will be seen by your peers, current and future employers globally. If you want to show your talent and fast track you career, just go to the YoungGuns site and get thinking.
 
2009 Entry Deadlines
ADVERTISING AWARD:  Entry Deadline is Friday October 16, 2009
DIGITAL AWARD: Entry Deadline is Friday October 16, 2009. All advertising categories for Digital (Viral, Banners, Websites, etc) are in this award
STUDENT AWARD: Entry Deadline is Friday November 6, 2009

Vodafone Qatar jump in with a new spot via Origami, Auckland.

Creative Team: Paul McGreevy and Daniel Crayford
Agency: Producer: Jane Mill
Director: Perry Bradley
Producer: Jozsef Fityus
Production Company: Film Construction

Bestads Top 6 Commercials of the week in the world is now ready to view, reviewed by Matt Ryan, hybrid creative at Goodby, Silverstein & Partners in San Francisco.

New Zealand's newspapers have walked away with 8 wins and 11 highly commended mentions at the 2009 Pacific Area Newspaper Publisher's Association Awards held in Sydney last week. A record 369 entries for this year's awards saw competition from newspapers in Australia, New Zealand, Fiji, Singapore, Hong Kong, Malaysia and Taiwan.

It's time for the toughest response-driven marketing campaigns to prove themselves - entries are now open for the 2009 RSVP and Nexus Awards

2009 has been a year that's demanded strong work and solid results, and now it's time for New Zealand Marketers to prove their work has risen to the challenge. The New Zealand Marketing Association's 2009 RSVP and Nexus Awards will celebrate marketing initiatives that made an impact and got a serious response.

RedWorks is a new state of the art production agency created by Ogilvy NZ - which is an integrated communications agency, specialising in design, print management solutions and production. RedWorks, which features a powerful new production management technology, 10 broadcast video editing suites, 3-D animation capability, audio production, photography, artwork/photo retouching expertise and online production, opens its doors today.

A Coca Cola commercial line-produced by Flying Fish New Zealand for Psyop in LA won the coveted Primetime Commercial Emmy on Saturday night during the Academy of Television Arts and Sciences' Creative Arts Awards ceremony at the Nokia Theatre in Los Angeles.

The spot was shot on location in West Auckland and in Studio over 5 days in late 2008. It first aired during the super bowl half time entertainment in January of this year to an audience of over 100 million viewers. It's a charming tale where flora and a community of insects team to open a bottle of Coke unawares to its sleeping owner.

Says Flying Fish executive producer James Moore: "We love working with the team from Psyop, and for them to win an Emmy in the weekend hopefully means we'll see a bit more of them down here. Todd and Kylie are amazing, we also shot a Nintendo spot with them in June, they really blow you away with their attention to detail."

The www.bestadsontv.com segment is now back on New Zealand TV, every Monday morning at 7.50am on the TV3 Sunrise programme, the second going to air this morning.

The segment, which showcases some great current spots from around the world, is fronted by the debonair Paul Catmur, ECD at Barnes Catmur & Friends, Auckland.

According to Sunrise producer Susana Talagi last week's segment received the most hits on their website on that day.

The future of the communications business is being debated, ignited by the new book 'The Chaos Scenario', written by Ad Age's Bob Garfield. It was heavily slated by Goodby Silverstein & Partners, SF creative chairman Jeff Goodby (pictured) who has long suspected Garfield hates advertising.
And then, out of the blue, both were criticised by Ana Andjelic, a young freelance strategist from Barbarian Group, who is doing her Ph.D. on digital branding.

In an email sent out to subscribers yesterday, US creative trade mag Creativity announced that it will be "integrated" with sister publication, AdAge, says AgencySpy.com.

Only in March this year, Creativity switched from publishing 10 issues per year to becoming a quarterly, citing the GFC as a major factor.

However, the publication's web presence, Creativity Online, will largely remain unchanged - although one wonders if punters will still be willing to shell out $99.95 per year without receiving a print edition, for an offering that can be found elsewhere online for free, including new ads from around the world.

Richard Hollingum and Mario McMillan have just had a book published in Australia and New Zealand called HOW NOT TO DO THINGS: The Corporate Saboteur's Guidebook, by HarperCollins. The authors are the creative partnership behind international advertising and marketing agency The Department of Doing, based in Devonport, New Zealand. Both have extensive experience in surviving in the corporate world and superb senses of humour.

Ever wondered how, despite your hardest efforts in the office, nothing ever seems to get done? The answer is right here in your hands. Your co-workers, managers, employees and even business partners may be better versed in the eleven principles contained in this book than you might imagine. Arm yourself, and know your enemy.

Aim Proximity has launched Seventh Sense, a proprietary tool that enables marketers to measure the effectiveness of integrated campaigns in real time. 
 
Developed in New Zealand by AIM Proximity, Seventh Sense enables marketers to assess how their business or campaign is performing up to the latest second.  The web-based dashboard offers a set of metrics to measure performance across a range of media including television, print, radio, outdoor, web-based, mobile, online displays and social media.

Tony Burt (pictured), Strategic Planning Director of AIM Proximity, says the tool has been welcomed by marketers who are under increasing pressure to justify their advertising spend and improve the effectiveness of their marketing dollar.

CB Agency of the Year, Colenso BBDO has topped the list of EFFIES finalists with 14 making the cut, four more than the second placed DDB with 10 finalists, followed by Saatchi & Saatchi with nine.

The Big 3 are well ahead of the rest of the agency pack: Y&R has 5 finalists, while Special, .99, DraftFCB and Ogilvy have four finalists each.

Yellow Treehouse, which was developed in conjunction with AIM Proximity and won best in show at the Asia Pacific Effies in May, is a finalist in five categories.
 
"Recognition for campaigns like Yellow Treehouse validates our belief that great creative work delivers great business results," says Brent Smart, managing director, Colenso BBDO. "One in every five finalists is a Colenso entry so we are pretty stoked and look forward to the awards."

View the full list of finalists:
Copy of List of Finalists 090908.xls

"Not really news but still freaking exciting for us," says Paul Soong, general manager of The Church, Wellington, emailing CB about the launch of the agency's new website.

"Why do I think our new site is worth a peek? Well we're a small 20 person agency in Wellington and Auckland that's been doing some amazing work with some big clients on budgets that wouldn't cover the catering on a typical 2 day shoot."

CB hears that Clemenger Wellington has retained Land Transport.... more on this hopefully tomorrow...

As reported earlier, following the controversy surrounding DDB Brazil's '9/11' Ad, The One Club has decided to implement what they believe to be the most stringent and thorough fake ads policy in the advertising world.
The One Show is calling on other international award shows to follow suit with similar policies and calls on our industry as a whole to end the practice of fake advertising.
As the AWARD juries are all currently in Sydney, now seems the perfect time to discuss this issue:

Should AWARD follow suit in this region, which comprises New Zealand, Australia and south-east Asia? Should AXIS do likewise? Should the rules be as stringent as those adopted by The One Show?

BWM Sydney has created a teaser web film for the 2009 Caxton Awards and Seminar, which will be held in Queensland in October.

Executive Creative Director: Rob Belgiovane
Creative Director: Rock Ranallo
Copywriter: Neil Harris
Art Director: Darren Martin
Agency Producer: Jade Wannell

This year's Caxton Seminar and Awards will be held October 23-25, 2009 at the Hyatt
Regency, Coolum.  Award winners will be announced at the Seminar. To secure your spot,
download a delegate registration form at www.caxtonawards.org.au

Are you infatuated with Facebook? Is Twitter twisting your mind? Are you addicted to the Blog?
Set during a meeting of the Social Media Addicts Association (SMAA), this web film created by Nascom Belgium has the answer - up to a point....

The www.bestadsontv.com segment is now back on New Zealand TV, every Monday morning at 7.50am on the Tv3 Sunrise programme, the first going to air this morning.

The segment, which showcases some great current spots from around the world, is fronted by the debonair Paul Catmur, ECD at Barnes Catmur & Friends, Auckland.

UPDATE 8/9/09: This note from Sunrise producer Susana Talagi to Catmur this morning: "Just thought I'd let you know that your segment received the most hits on our website yesterday. That's great news and you're only just getting started!"
 
Today's segment is also posted on Bestads, as is the case with the regular Bestads segments on Channel 9's Today Show in Australia, fronted by Rob Belgiovane, ECD of BWM over the last 15 months.

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In the light of the recent events surrounding the '9/11 Ad' created by DDB Brazil for WWF, The One Club, based in New York, which awarded the ad a Merit in May, has announced the implementation of what it believes to be the most stringent and thorough 'fake ads' policy in the industry, including 5 year bans for the agency and creatives concerned.
The One Club defines 'fake ads' as: ads created for nonexistent clients or made and run without a client's approval, or ads created expressly for award shows that are run once to meet the requirements of a tear sheet.

Being at the bottom of the world and in the middle of a recession has done nothing to stop New Zealand's design industry flourishing - with the upcoming national BeST Design Awards shaping up to be the biggest and best showcase of New Zealand design EVER!
 
Designers around the country will be crossing their fingers this month in the hope of picking up one of the country's most prestigious design accolades, with New Zealand's pre-eminent national design awards - the BeST Design Awards - just around the corner.
 
Finalists of the awards - which are organised by the Designers Institute of New Zealand - have just been announced, with the winners to be revealed at a glittering black tie awards ceremony in Auckland on October 16.

The www.bestadsontv.com segment will once again be back on New Zealand TV, this Monday morning at 7.50am on the Tv3 Sunrise programme.
The segment, which will showcase some great current spots from around the world, is fronted by the debonair Paul Catmur, ECD at Barnes Catmur & Friends, Auckland.
Hopefully it will be a regular segment so make sure you tune in on Monday morning. The segment will also be posted on Bestads soon after it goes to air, as is the case with the regular Bestads segments on Channel 9's Today Show in Australia, fronted by Rob Belgiovane, ECD of BWM over the last 15 months.

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Following a strategic review, BNZ has appointed the Sugar/ SparkPHD partnership as its ad agency partners in a pitch against incumbent Y&R.
Says BNZ Head of Brand, Jo Kelly: "We've had a very good relationship with Y&R over the last four years and during that time Y&R has delivered some great work for us.
"However we're entering a new phase of our business and the time is right for us to work with a new agency partner."
Sugar celebrated the win on their website, comparing themselves to the world's hottest shops, including Droga5, Crispin Porter + Bogusky, Mother and Taxi - which should raise a few eyebrows from CDs of the top creative shops in New Zealand.

Using special reflective inks illuminated by street and car headlights, Rentokil, via Republik Auckland, illustrated that where there's one roach, there will be others lurking somewhere in the darkness.

Creative Director: Andrew Sims
Copywriter: Duncan Blair
Art Director: Greg Wylie
Account Managers: Macka & Tobba

Laurel Wentz from AdAge reports that, after initially lying about it, DDB Brasil now admits it created a video version of the WWF print ad 'Tsunami', which has caused a scandal this week.

See the video version of the ad, which DDB Brazil initially denied any knowledge of, even though it was an official entry at Cannes this year. Ouch.

The ad is still featured on Adsoftheworld and was submitted by 'Roberto' to www.bestadsontv.com, but was rejected.Click on thumbnail below, taken from the Bestads admin site.

The KODAK AWARD New Director of the Year finalists are:
Nick Ball, @radical Media, Sydney
Dael Oates, Prodigy Films Sydney
Jack Wung, Windows Productions Sydney

The KODAK AWARD New Director - Student or Current Graduate finalists are:
Leo Woodhead, Thick as Thieves, Auckland
Qing Xie, Red Water Red, Melbourne
David Rusanow, Victorian Collage of The Arts, Melbourne

Finalists were selected from an impressive collection of entries from six countries across the Asia Pacific Region.

Two versions of the D&AD Annual will be published over the coming months, containing the best creative work of the year. Members will receive their limited edition book from D&AD from 22 September and for the first time an edition will be published by TASCHEN that goes on general sale in early 2010.

The Annual showcases 748 entries selected by juries made up of the world's leading experts in advertising & design.  This year's work comes from 38 countries and includes 54 Yellow Pencil and 4 Black Pencil winners, entries awarded for setting new standards in creativity.

AIM Proximity New Zealand will be bidding farewell to CEO Darryn Melrose in September as he leaves to pursue new opportunities after a successful six years with the agency. 

Under Melrose's leadership, AIM Proximity has continued its reputation as New Zealand's largest and most awarded direct marketing agency, currently ranked as the number one direct agency in the world, according to The Won Report. 

Clemenger Group CEO, Jim Moser, says Melrose has made a massive contribution to AIM over the years: "Darryn has been the single biggest advocate for developing the agency's substantial digital capability. Under his leadership, AIM has made the transition from a paper-based direct agency to one of the world's leading direct and digital agencies. We are sorry to see Darryn go, and wish him every success in the next phase of his career," says Moser. 

Bestads Top 6 Commercials of the week in the world is now ready to view, reviewed by Andy Greenaway, executive creative director Asia Pacific, Saatchi & Saatchi: http://tr.im/fopw

Andy's top two TV picks were Starship Foundation 'Father & Son' from DDB New Zealand and MLA 'Lambstock' via BMF Sydney, while BIANZ 'Gingerbread Ed' via Blackwood Communications, Auckland also made the Top 6 TV.

Junior, Brisbane's Big Game Poker 'Be the hunter' was his top Print choice. Other Australasian Print ads in the Top 6 were AMDF 'Stay in Bed Day' and SMH 'Cymbals', both via Whybin\TBWA, Sydney and Safer Vehicles 'Tear' via Marketforce, Perth.

Publicis Mojo, Brisbane's 'Vending Machine' for Powerball was one of this week's Top Outdoor.

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A campaign of three viral films for Matchbox toy cars and a tvc for Alzhimers have taken out the two top awards at the Ad Stars 2009 Busan International Advertising Festival. Part of the Grand Prix prize is US$10,000 cash to each of the winners.

Colenso BBDO Auckland's Alzheimer's New Zealand spot won the PSA Grand Prix. It shows a woman exiting her car to post some mail, but when she turns around her car is not there causing her confusion, anxiety and frustration - the symptoms of Alzheimers.

O&M Hong Kong's Matchbox campaign featured footage of high speed action with a child creating the sound effects of the racing cars. Campaign Brief Asia can only source one of the spots from the campaign which you can view here:
Matchbox_Cars.mpg

World Wildlife Fund today issued the following statement in response to a 'scam ad' created by DDB Brazil which was posted on several Internet sites including Adsoftheworld that has been inaccurately linked to the organization and contains messages and images related to the events of 9-11.

"WWF strongly condemns this offensive and tasteless ad and did not authorize its production or publication. It is our understanding that it was a concept offered by an outside advertising agency seeking our business in Brazil. The concept was summarily rejected by WWF and should never have seen the light of day. It is an unauthorized use of our logo and we are aggressively pursuing action to have it removed from websites where it is being currently featured. We strongly condemn the messages and the images portrayed in this ad. On behalf of WWF, here in the US and around the world, we can promise you this ad does not in any way reflect the thoughts and feelings of the people of our organization."

WWF in the US also used Twitter to condemn the ad.

However, the ad is not new. It was approved by WWF Brazil according to DDB Brazil - and ran once in a small local paper. It later won a Merit Award at The One Show in May this year without attracting any controversy.

UPDATE: The controversy picked up by AdAge
UPDATE: See the video version of the ad, which DDB Brazil denies any knowledge of.

For a 3rd month in a row, Colenso BBDO has taken out NAB's Newspaper Ad of Month.  Their
winning newspaper ad for August was for TV3 "America's Next Top Model".

The ad was also a recent Bestads global Top 6 Print of the Week winner, and surely destined for award-show success this year and next.

"A stand out ad that makes you laugh," agreed judges Steve McKenzie (Publicis Mojo), Basil
Christensen (Ogilvy) and Murray Watt (DraftFCB).

Westpac New Zealand has selected .99 as its new retail advertising agency, taking over from Creative Juice, which has downsized its business.
The retail advertising role incorporates retail strategy and campaign point-of-sale development plus in-branch communications including brochure-ware, sales collateral and staff engagement programmes.
Westpac New Zealand General Manager of Marketing, Ian Sutcliffe, says he is looking forward to .99 challenging the status quo and providing some fresh perspec! tives to benefit Westpac customers: "Along with strategic thinking and creativity, we were seeking an agency able to deliver quick material turnaround for short lead-time jobs and competitive market responses as well as meeting local area marketing demands," says Sutcliffe.
.99 will work collaboratively with Saatchi and Saatchi, Westpac's brand advertising agency, to bring the Westpac brand to life. 

Francois the French 'Bed Expert' comes to New Zealand to test out the local beds in these series of spots for Beds R Us via agency Magnet, Auckland.

View the 'Too Perfect' spot
View the 'French Kiss' spot



Creative Director: Andrew Mitchell
Writer and Art Director: Andrew Mitchell
Director: Mike Oldershaw
Producer: Johnny Blick
Production Company: Automatic
DoP: Sigi Spath
Editor: Philippe Lods