October 2009 Archives

Mike O'Sullivan, ECD of Saatchi & Saatchi New Zealand, candidly answers five questions about the state of the industry put by the Andy Awards as part of their electthejury.com promotion.

VIEW THE INTERVIEW

M&C Saatchi has hired Darryn Melrose as CEO, Dave King as executive creative director and Tony Burt as Planning Director to lead a consolidation of marketing channels at the agency, adding a genuine digital element to its traditional advertising, government and retail offerings.

The auditions have closed and Iggy Pop has his brand new band. More than 200 New Zealand musicians auditioned for the chance to lay down Iggy's renowned solo track 'The Passenger' online and under the direction of the Godfather of Punk.

The recording session is being streamed live at www.facebook.com/Orcon from around 1pm (NZST) today and the finished track is being turned in to a television spot, directed by Darryl Ward @ Curious Film. It will be available for viewing from November 17.

The RSVP date for the AWARD Awards Presentation Evening Cocktail party in Sydney on Thursday 12th November is tomorrow, Friday October 30th. Tickets include the pre-presentation cocktail party, AWARD Awards theatre presentation and cocktail party, and after-party entry.

AWARD Member tickets are $200+ GST, and AWARD Non-Member tickets are $250 + GST. This is always a sell out event so don't leave it to the last minute to book. To attend the most prestigious Australasian creative industry event of the year, contact Hannah at AWARD, telephone +61 2 9699 2999 or visit the website www.awardonline.com to download the booking form.

In a major industry shake-up, M&C Saatchi has raided AIM Proximity to secure the talents of CEO Darren Melrose, ECD Dave King and planning director Tony Burt. At the same time, M&C Saatchi CEO Nick Bayliss is departing the agency after four years as is Simon Smith, the English digital CD only hired in late August, who replaced ECD Todd Waldron and who took the title 'Head of Ideas'.

For King (left), it's a return to the M&C Saatchi family, having made his rep as CD of M&C Saatchi Direct in Sydney prior to joining AIM Proximity in March, 2007. Meanwhile, AIM Proximity will no doubt be madly looking for their replacements.

Helping Kiwi businesses and advertising agencies get the most from direct mail is the goal behind a series of free workshops from New Zealand Post Targeted Communications starting next month. Aimed at agencies, marketing departments or anyone planning mail-based communication, the workshops are designed to provide a comprehensive working knowledge of the intricacies of direct mail, as well as a guide to working with New Zealand Post.

Presenters at the workshops will include senior managers and in-house experts from New Zealand Post Targeted Communications. The first workshop is on Thursday 12 November 2009 at The Media Centre at 2 Watt Street, Parnell, with numbers limited to 25 - Saatchi DGS CD Matt Shirtcliffe (pictured) is the guest speaker. 

A new communications campaign developed by Saatchi & Saatchi and Telecom launched this week and leverages a unique collaboration of artists, animators and regular New Zealanders.

The project was an all-New Zealand collaboration. Saatchi & Saatchi and Telecom invited real New Zealanders to share their sparks. Illustrators and animators then created depictions of these passions using real footage and material supplied by eight selected New Zealanders. A mountain climber, a lifelong cricket fanatic, a young girl who loves the zoo and a mad-keen motorcyclist were among the talent chosen.

Ogilvy New Zealand placed inserts inside the plastic covers of 10,000 subscription magazines, demonstrating the suffocating effect that Asthma has on New Zealand children.

VIEW THE AD AND CREDITS

More and more people are damaging their hearing by listening to MP3 players for too long and at high volumes. So what happens when you can't hear, but still want your music fix? You read the subtitles. DDB New Zealand outdoor for the National Foundation for the Deaf.

VIEW THE AC/DC AD
VIEW THE NEW ORDER AD
VIEW THE ROLLING STONES AD

NZ headquartered The Sweet Shop is the only Australasian production company included in Creativity's annual list of top production players. Says Creativity: These 30 companies are responsible for realizing the best ideas across multiple platforms in a year that was especially challenging from a creative and a business standpoint. In some cases, they're also busy reinventing the production process and their own business models to address a changing brand-creativity landscape.

DDB New Zealand were tasked with promoting the Arts Channel on Sky TV, with depressing results. For just $2.99, you can see the work of the world's most brilliant and tortured artists.

VIEW THE AD AND CREDITS

SKY TV was hosting the New Zealand television premiere for 'The Hulk'. To advertise this DDB New Zealand created a world first: an interactive, voice activated cinema ad that demonstrated what happens when you make The Hulk angry.

VIEW THE CINEMA STUNT
VIEW THE WEBSITE

DDB New Zealand headed an exclusive clutch of just seven agencies to score gongs at the 35th Annual Caxton Awards and Seminar, held last night at the Hyatt Regency, Coolum.

DDB New Zealand won four Caxtons, all for the Sky Television 'Alien vs Predator' campaign. Marketforce, Perth won three Caxtons, two for Office of Road Safety 'Tear', the other for the Association for the Blind 'Guide dogs can take you anywhere'. 303 Perth Sydney also won three Caxtons, all for Ikea 'Sliding doors'.

SapientNitro, Brisbane's Tourism Queensland 'Best job in the world' ad won two Caxtons - and also took out the QuinlivanBlack Chairman's Award, selected by this year's jury chairman, Warren Brown, creative partner at BMF Sydney. Euro RSCG, Sydney won two Caxtons, both for the topical Veet 'Bush' ad.

Award winning visual effects and animation studio Oktobor today gave details of the major new appointment, investment and the enhanced focus made to its senior team. After an exhaustive worldwide search Oktobor can now confirm that one of London's top colourists, Kenny Gibb has joined their team in Auckland. As Lead Colourist, Gibb brings with him a wealth of experience, having specialised in TVC colour design for the last 10 years in UK, working at The Moving Picture Company, Rushes, The BBC and The Machine Room.

In this TVC via Colenso BBDO, Auckland we watch as a small and seemingly harmless blob grows to become a serious problem for a New Zealand family.

VIEW THE SPOT
VIEW THE OUTDOOR

Paeroa, the small, rural town in the middle of New Zealand, is home to not very much, aside from the country's national fizzy drink Lemon & Paeroa (L&P).

So Ogilvy Auckland created 'Tourism Paeroa', launching a campaign to promote Paeroa as a world class tourist destination, rivaling the likes of Paris and New York, launched with a 30 second TVC, followed by 12 x 3 minute documentary-style online 'webisodes'.

VIEW THE VISIT SPOT
VIEW THE WELCOME SPOT
VIEW THE LEAVING SPOT

As previously reported by CB, Curious Film and Auckland's Special Group persuaded Iggy Pop, the Godfather of Punk, to re-record one of his best-known tracks, 'The Passenger', in a campaign for New Zealand broadband provider Orcon.
 
To launch the campaign, Curious director Daryl Ward shot two teasers starring Iggy as he invites "guitarists, drummers, vocalists, dancers, bass players, and people who like to take their shirt off" to audition for his new band, which will perform live on 30 October 2009 in a live online cross with Iggy's Miami studio.

TBWA/Whybin/Tequila, Auckland was honored with two Gold Ingots in the Best Online advertising category for ASB Bank at The 2009 Midas Awards, the only international competition to recognize excellence in financial services communications on a global scale, announced today. The Midas Grand Jury awarded one prestigious Grand Trophy, ten Gold Ingots and twenty-four Silver Ingots. In addition, only twenty-nine entries were awarded Finalist Certificates, including three for TBWA\Whybin\Tequila, Auckland.

The Diamond Award - the best of show - at the 2009 International ECHO Awards was awarded to CumminsNitro Brisbane for Tourism Queensland's 'Best Job in the World'. The gold-winning campaign also won the A. Eicoff Broadcast Innovation Award. Winners were announced at a ceremony held in San Diego this week.

Another special award, the Henry Hoke Award, went to Aim Proximity and Colenso BBDO, Auckland for their gold-winning work 'Yellow Treehouse' for the Yellow Pages. The campaign revolved around a competition requiring a young woman to build a restaurant 40-feet above the ground in a redwood tree.

Bestads Top 6 Commercials of the week in the world is now ready to view, reviewed by Roger Camp, chief creative officer at hot US agency Publicis & Hal Riney, San Francisco - who is the all-time most awarded American creative at Cannes. His favourite TV spot this week is Colenso BBDO, Auckland's CalciYum Cat.

The next coffee date you have could well be thanks to Auckland creative agency Shine, with their innovative new campaign for Gravity Coffee.

As the loudest, most extroverted, most contemporary coffee out there, Shine wanted to do something for Gravity that no other coffee would do.  

So they created a digital wingman, Coffee Cupid, to bring Gravity's irreverent attitude to life and get people talking about - and drinking - Gravity coffee. This online experience launches today at www.thecoffeecupid.com.

Google has today been named the new principal sponsor of AWARD School Australia and New Zealand, a 16-week course which teaches copywriters and art directors how to create big advertising ideas. The partnership is founded on Google's belief in creativity and innovation, and the importance this plays in creating effective and unique ways to connect with people.

According to this ad from DDB New Zealand, quality dialogue isn't why you'd want to watch the movie Fast & Furious.

VIEW THE AD AND CREDITS

Saatchi & Saatchi New Zealand has launched a new variant, a Blond style lager from Tui.

VIEW THE BLOND SPOT
VIEW THE QUALITY SPOT
VIEW THE WINNER SPOT

First day on the job for the new sales rep in this spot for Toyota Camry from Saatchi & Saatchi, Auckland.

VIEW THE SPOT

With the help of the team who animated the YouTube sensation, Simon's Cat, comes some stories from Colenso BBDO, Auckland about cute kids who really aren't that smart. In the battle to get your bright little buttons to eat well, it's good to know that CalciYum is packed full of yum and contains the same amount of calcium as a glass of milk. Just one way parents can outsmart their kids.

VIEW THE BARS SPOT
VIEW THE CAT SPOT

Colenso BBDO, Auckland has six finalists in the London International Advertising Awards, with winners to be announced shortly. Sister shop Clemenger BBDO, Wellington has four finalists and DDB Auckland has two.

AdAge reports the Cannes Lions International Advertising Festival and the Art Directors Club today released policies to deal with 'scam ads', the term given work that did not have client approval or that only ran once in paid media.

It's time for the toughest response-driven marketing campaigns to prove themselves - entries close next Friday 23 October for the 2009 RSVP and Nexus Awards.

2009 has been a year that's demanded strong work and solid results, and now it's time for New Zealand Marketers to prove their work has risen to the challenge. The New Zealand Marketing Association's 2009 RSVP and Nexus Awards will celebrate marketing initiatives that made an impact and got a serious response.

Bestads Top 6 Commercials of the week in the world is now ready to view,  reviewed by Peter Majarich, an Aussie expat writer at hot US agency Crispin Porter + Bogusky in Boulder, Colorado. His top choice in Print is the Western Power One Spark ad via Marketforce, Perth, while his top choice in Outdoor is Crunchie Laughtones via DDB New Zealand followed by BPAY Optometrist via BMF, Sydney.

On December 7, 2009, leaders from 192 countries will gather at the UN Climate Change Conference in Copenhagen, Denmark, to determine the fate of our planet.

Spearheaded by the International Advertising Association, the advertising and media industry around the world has collaborated in an international campaign to raise awareness of the issue and the meeting.

Colenso BBDO, Auckland leads the agency pack of 117 agencies in Asia, Australia and NZ accepted into The Work 09 annual, which is by far the most comprehensive record of advertising in the region, now in the 8th year of publication. Colenso BBDO, CB's NZ Agency of the Year, scored 18 acceptances, followed by DDB New Zealand and Ogilvy & Mather Thailand with 11 each, with CB's Australian Agency of the Year Clemenger BBDO Melbourne sharing 4th spot with Ogilvy & Mather, Mumbai, with 10 acceptances each.

The www.bestadsontv.com segment is now back on New Zealand TV, every Monday morning at 7.50am on the TV3 Sunrise programme, the fourth going to air this morning.

The segment, which showcases some great current spots from around the world, is fronted by Paul Catmur, ECD at Barnes Catmur & Friends, Auckland.

The 2009 London International Awards judging has concluded in Las Vegas. This year is the first year that the organisers made the welcomed decision to assemble a jury in the same place to judge the awards. Judging was held within the best venue on the Las Vegas strip - the magnificent Wynn Hotel. LIA President Barbara Levy told Campaign Brief the decision to bring all the judges together to judge was made to take the international awards show to a higher level. Going on the results of this year's judging this aim has certainly been achieved. This year's panels were headed by Jeremy Craigen, ECD at DDB London (pictured above right), Tham Khai Meng, worldwide creative director of Ogilvy & Mather (centre) and Faris Yakob, former digital ninja at Naked, Sydney, now EVP/chief technology strategist at McCann Worldgroup, New York (left).

Sarah Longworth from Colenso BBDO, Auckland has won the international YoungGuns of the Month - Professional title (August) for her 'America's Next Top Model' ad for TV3.

First in a series of ads via Special, Auckland, looking for 8 musicians that want to re-record 'The Passenger' with Iggy Pop. This one off live event will be made possible by Orcon's super fast broadband.

VIEW IGGY POP LIVE:1 SPOT
VIEW IGGY POP LIVE:2 SPOT

Colenso BBDO, Auckland has put to air this risque campaign for Woodstock Bourbon, which was picked as Top 6 TV on Bestadsontv.com this week.

VIEW THE MUM SPOT
VIEW THE GIRLFRIEND SPOT

Two years ago, Lotto asked New Zealanders the question "What would you do?" While the answers that came back were many and varied, what they had in common was that people would do the things they had always dreamed about. DDB's new campaign brings this to life via a Wish List, that a Lotto winner puts together at formative moments in his life as a boy. The commercial leaves some questions unanswered, allowing a fuller picture of the boy's wish list (and as a winner his adult take on them) to emerge in subsequent commercials. Wish list was picked as the Bestads Best TV Spot of the Week this week.

Bestads Top 6 Commercials of the week in the world is now ready to view,  reviewed by Rob Martin-Murphy, national executive creative director of The Furnace, Sydney. His top choice in TV is the Lotto Wish List spot via DDB New Zealand, with runner-up a tie between Kettle Chips via Bulldozer, Sydney and Woodstock Bourbon via Colenso BBDO, Auckland.

This year, under the guidance of co-chairs Ty Montague of JWT and Michael Lebowitz of Big Spaceship, the International Andy Awards has decided to break with tradition and turn to the international advertising community to elect the 2010 award jury. electthejury.com features a list of 100 plus candidates from around the world that visitors can vote on for the next few weeks. They can also nominate other candidates before October 15. The final list of 25 jurors will then be announced on December 1.

DDB New Zealand wanted to educate people about communicating with the deaf. This online ad utilises the very latest facial recognition technology, which, in conjunction with the viewer's webcam, adjusts the ad so it can't be heard if their head moves too far to either side.  When in front of their webcam they hear a voice saying: "I can only understand you when you are directly in front of me."

DraftFCB, Auckland creative Rory McKechnie (pictured) has taken out the Sept ORCA (Outstanding Radio creativity Award) competition with the 'Late Again' spot for Prime TV.

The www.bestadsontv.com segment is now back on New Zealand TV, every Monday morning at 7.50am on the TV3 Sunrise programme, the third going to air this morning.

The segment, which showcases some great current spots from around the world, is fronted by Paul Catmur, ECD at Barnes Catmur & Friends, Auckland.

AdAge reports that Toyota Motor Sales USA and agency Saatchi & Saatchi Los Angeles, engaged in a bizarre, online "terror marketing campaign" that frightened and harassed thousands of consumers via e-mails, according to a lawsuit filed Sept. 28 in Los Angeles.

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