DDB New Zealand heads Caxton winners list – Best Job in the World wins QuinlivanBlack
DDB New Zealand headed an exclusive clutch of just seven agencies to score gongs at the 35th Annual Caxton Awards and Seminar, held tonight at the Hyatt Regency, Coolum.
DDB New Zealand won four Caxtons, all for the Sky Television ‘Alien vs Predator’ campaign. Marketforce, Perth won three Caxtons, two for Office of Road Safety ‘Tear’, the other for the Association for the Blind ‘Guide dogs can take you anywhere’. 303 Perth Sydney also won three Caxtons, all for Ikea ‘Sliding doors’.
SapientNitro, Brisbane’s Tourism Queensland ‘Best job in the world’ ad won two Caxtons – and also took out the QuinlivanBlack Chairman’s Award, selected by this year’s jury chairman, Warren Brown, creative partner at BMF Sydney. Euro RSCG, Sydney won two Caxtons, both for the topical Veet ‘Bush’ ad.
Two other shops took home one Caxton each: Grey, Melbourne for TAC’Mother’s Day’ and Saatchi & Saatchi, Sydney for Lexus Australia’Canyon’.
While only 16 Caxtons were awarded this year (arguablythere should have been 18: Marketforce, Perth was unlucky to not getCaxtons for Office of Road Safety ‘X-Ray’ and Ikea ‘Crossword’ – bothworld-class), it’s equal to last year and four more than the yearbefore’s all-time low, which is a welcome sign t
hat in the digital age,the art of creating great newspaper advertising is not yet dead.
View the CB Caxton Supplement PDF:
What the Australian said:
What the SMH said:
18 Comments
Paul Hankinson and Gavin Siakimotu I want to have your babies. Well done.
insert jealous sniping here.
Gav is that you?
Nice one Lamahl…
And New Zealand storms to the front with yet another TV/movie promo concept, showing that having a relationship with an inherently entertaining TV station/cinema chain/ distribution company and world class photographers is the surest way to win awards. Well done. It’s good to see that the recession hasn’t dampened that economy’s craving for creative solutions to real business problems.
I don’t think the caxtons were the award show they had in mind when they did this campaign of 3 landscape ads for a movie that ran once (on the same day in consecutive pages) in the harbour news.
Gotta take what you can get though eh boys.
One of their gongs was for photography yet I can’t see any photographer credited. Who was it?
Lynchy, on a side note, can we have a Caxtons PDF that contains higher res JPEGs that allow you to read some of the copy? Currently it looks like the Vaseline photoshop filter has been applied to the images.
Alien v’s Predator was done by Xbox 3 years ago…and better.
The Best Job In The World.
Perhaps the most compelling example of newspaper advertising of all time. The return on actual investment would be terrifyingly staggering.
Gaulty, those guns are looking really good.
You been working out much? Into the protein powders?
http://www.youtube.com/watch?v=v4iO4SICgmk&NR=1
http://www.youtube.com/watch?v=z4t7S64c9Wk
Well done Gaulty. I heard you lived your ad up on stage as well.
I doubt that even if I could read that tiny ad for The Best Job in The World it would have been the best ad in the show. Another case of judges following each other lemming-like and blindly awarding something that’s cleaned up elsewhere, perhaps?
The best job in the world ad works simply because it is the best job in the world.
Well done to Nitro for not getting in the way of that simple truth.
How can those Perth ads be legit (Ikea Crossword and Sliding door) as they were created for a competition, not paid for by the client, ran once and no media spend at all. They make it so unfair for the rest of Australia and NZ. Either open the comp up for all or disqualify that work from being entered.
Tom, your barber’s cutting your hair too short. “A trifle sudden”, as Bertie Wooster’s butler might have said. Any shorter and you’ll look like Curnow, Belgio etc etc.
Monty
Look at the photos … old blokes who drink too much. Caxtons (and print) are at risk of being left behind by the new media. Or is it too late.