DDB New Zealand heads Caxton winners list - Best Job in the World wins QuinlivanBlack
DDB
New Zealand headed an exclusive clutch of just seven agencies to score
gongs at the 35th Annual Caxton Awards and Seminar, held last night
at the Hyatt Regency, Coolum.DDB New Zealand won four Caxtons, all for the Sky Television 'Alien vs Predator' campaign. Marketforce, Perth won three Caxtons, two for Office of Road Safety 'Tear', the other for the Association for the Blind 'Guide dogs can take you anywhere'. 303 Perth Sydney also won three Caxtons, all for Ikea 'Sliding doors'.
SapientNitro, Brisbane's Tourism Queensland 'Best job in the world' ad won two Caxtons - and also took out the QuinlivanBlack Chairman's Award, selected by this year's jury chairman, Warren Brown, creative partner at BMF Sydney. Euro RSCG, Sydney won two Caxtons, both for the topical Veet 'Bush' ad.
Two other shops took home one Caxton each: Grey, Melbourne for TAC
'Mother's Day' and Saatchi & Saatchi, Sydney for Lexus Australia
'Canyon'.While only 16 Caxtons were awarded this year (arguably there should have been 18: Marketforce, Perth was unlucky to not get Caxtons for Office of Road Safety 'X-Ray' and Ikea 'Crossword' - both world-class), it's equal to last year and four more than the year before's all-time low, which is a welcome sign that in the digital age, the art of creating great newspaper advertising is not yet dead.
View the CB Caxton Supplement HI-RES
View the CB Caxton Supplement PDF:
CAXTON SUPPLEMENT 2009_LOW RES.pdf
What the Australian said:
Where was Fernando?
Best little ad noticed around he world
What the SMH said:
Best in the world one day, ditched the next
Resist more regulation, urges Robert Morgan
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Alien vs Predator really stood out to me and the other 506 people who saw the ads run consecutively in one edition of the North Shore Times. Real cut through, and that's the kind of cut through you need to get people interested in a 5 year old critically panned movie repeat on SKY. I really wish I could see the proofs that have been entered in awards, as the quality of reproduction that I saw in the local rag was pretty terrible. The green from the full page Jims Mowing ad on the oposite page had bled onto these ads. This could do well in the Effies, especially with the clients return on investment.
I'm sorry Garamond, I thought that the ads appeared in the Harbour News.
I'd just love someone from the agency to go online and clear this dreadful business up.
So, they had three tiny ads appear consecutively in one issue of a small tabloid community newspaper that only ever gets ads from Jims Mowing, Work and Income, or from the Sichuan Health Centre. What's the problem?
All because the publication is cheap and fits within some guidelines laid down by a number of advertising festival organisers doesn't mean you have to assume it's a scam.
Remember, so long as an ad runs — it's eligible.
I'm sure the ads ran at the size supplied to the Caxtons. Didn't they?
Once again, can someone from the agency please clear this dreadful business up.