DDB targets youth with NFD radio campaign
Listening to loud music can seriously damage your hearing. To
demonstrate the consequences of hearing loss, this radio campaign for the National Foundation for the Deaf, via DDB New Zealand, attempts to
convert popular music into subtitles - the common method of translating
audio information to the hearing impaired.
Executive Creative Director: Toby Talbot
Deputy Creative Director: Regan Grafton
Creative Team: Joe Hawkins and Dave Brady
Agency Producer: Kim Baldwinson
Music + Sound Production: David Liversidge and Craig Matuschka
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When you can't hear, you certainly can't 'hear' radio subtitles. Would have been better to buy some 'dead air' on Radio for 10seconds and then tell you what song it was. Honestly when you're deaf you can't hear shit.