Longworth wins YoungGuns of the Month title
October 9 2009, 5:38 am | | 14 Comments
Sarah Longworth from Colenso BBDO, Auckland has won the international YoungGuns of the Month – Professionaltitle (August) for her ‘America’s Next Top Model’ ad for TV3.
For details of how to enter YoungGuns of the Month, CLICK HERE
14 Comments
So America’s next model lives down the drain?
Maybe I’m a bit thick this morning, but this doesn’t make a lot of sense.
I’ve seen stuff like this done so many times. Next please.
Done in Singapore for low fat milk.
Won loads.
Sorry.
Does anyone read award books anymore?
Are you kidding.
I’ve done this ad 10 times myself at Award school for numerous clients and i would think that goes for every creative when they were starting out.
YoungGun, i think not.
How could the judges not have known that this has been done numerous times
908- model = skinny
falling through the drain…
At first glance i thought the dog was gaggling down the drain. Then I realised a model built like a glass of water must have been taking the pup for a walk and has slipped between the cracks. Literally.
Maybe they do, 9.37.
Maybe they think we’re stupid…?
Ah. Low fat milk. Now that would’ve made more sense.
So really all this ad is saying is, models are skinny.
What a revelation.
G’day 9:08
Model are you?
Agreed 9.26 and 9.37
Forgive the girl, she’s probably young and hasn’t seen the idea, but where was her CD? And don’t even get me started on the judge!
Ooh yes. Seen the “so skinny she/he fell down the sewer grate” at least 20 times.
Nicely crafted execution, but this idea shouldn’t really to close to wining anything anymore.
As a creative I have very little knowledge about what ads have won what awards in the past. I just come up with ideas and leave it to the CD to decide. To be honest, I’d rather look at and read other things. But is it really fair to blame Sarah, as she may have very little knowledge about what’s gone on previously. I’d say the fault lies with the judges. Or what about the CD, is their job to run with what sells or what’s won in the past? I find the ad reasonably funny but I’m sure some of the general public wouldn’t get it or have the time to try and get it.
11.06, with that attitude, you are stuffed.
Get a job as a cleaner.