November 2009 Archives

No November Newspaper Ad of the Month

Yes, there was no winner for November Newspaper Ad of the Month, which means you now have even more chances to win the $10,000 Newspaper Ad of the Year. Any ad that's run in any newspaper around the country is eligible. Just email ideas@nabs.co.nz the details of the work you want entered.
 
"There was a lot of mediocre work and nothing seemed to stand out," said the disappointed judges Nigel Corbett (Sugar), Luke Chess (Saatchi & Saatchi) and Steve McCabe (Freelance Creative).
 
To view all the finalists in the current Newspaper Ad of the Year series visit the NAB website.
NICK-GARRETT.jpgCB EXCLUSIVE - BMF Sydney group account director Nick Garrett, who looks after the Lion Nathan business, has been appointed managing director of Colenso BBDO, replacing Brent Smart, who is soon off to head up BBDO West (based in San Francisco but also includes the LA office).

More on this soon...
BIG-BREAK.pngNew Zealand will be the star of a new project that is offering aspiring film-makers the chance to get their work in front of Academy AwardTM-winning director Peter Jackson.
 
The short film competition, 100% Pure New Zealand Presents Your Big Break, will give the top five entrants time working with the Academy Award-winning team responsible for The Lord of the Rings trilogy.  
 
The Your Big Break finalists will shoot and direct their own short films on location in New Zealand, with the assistance of The Lord of the Rings executive producer Barrie Osborne and world class post-production facility Park Road Post. The five finalists will then have their completed films personally viewed and judged by Peter Jackson.

Axis AdSchool team wins Gold at YoungGuns

JP Morgan Decimal.jpgCanon-D1000-prick.jpgGraeme Clarke and Paulene Kawasjee were the only student team from Australia and New Zealand to win a Gold at this year's Student Young Gun awards in Sydney on Friday -  and they defied the odds by winning it in a most un-student type fashion with three long copy ads for J P Morgan.

Catmur shows best ads this morning on TV3

CATMUR-OCTOBER-10.pngThe www.bestadsontv.com segment is on every Monday morning at 7.50am on the TV3 Sunrise programme. See this morning's segment, which showcases some great current spots from around the world, fronted by Paul Catmur, ECD at Barnes Catmur & Friends, Auckland.
Anne Boothroyd-web.jpgAnna Boothroyd from Colenso BBDO, Auckland won the only Gold Bullet for New Zealand - for Yellow Pages 'Treehouse' in the Integrated Campaigns category - at the International YoungGuns Awards held in Sydney last night.

Leo Burnett, Sydney creative Michael Canning was named the 2009 YoungGun of the Year. Canning received a number of awards for his work this year, including the WWF 'Vote Earth' global campaign.

Australian creatives won three of the 11 Gold Bullets awarded on the night. 'Vote Earth' won two, in the Digital - Being Involved category and the Media - Best Globalisation category; and Merrin McCormick from SapientNitro, Brisbane won Gold for Tourism Queensland 'The Best Job In The World' in the Media - Best Globalisation.

Bird flies from Saatchi's Sydney to Naked NZ

on ferry.JPGNaked has hired Simon Bird from Saatchi & Saatchi Sydney as one of their key personnel in their New Zealand operation. His hiring - effective mid January - completes the management partnership that will run the Auckland office, and mirrors the successful model Naked has used around the world. The New Zealand leadership reins will be shared by Simon Bird and Matt O'Sullivan.

"Simon joining creates a whole new dynamic, and not just for Naked but the industry in general", says O'Sullivan. "As there's no other media-led offering of this caliber in the market.  With the amount of change also occurring across the industry we are certainly right for the times, and we'll be looking to challenge the established model".
JOIHN-HUNT.pngJohn Hunt, TBWA's global creative director and partner/ECD of TBWA\Hunt\Lascaris, South Africa (pictured) will head up the jury for the 30th anniversary Axis Awards, to be held on Thursday March 25, 2010. The jury also includes Bill Wright and James Dawson Hollis, creative directors at Crispin Porter + Bogusky, Boulder and Justin Drape, creative partner at Three Drunk Monkeys, Sydney.

Call for entries open this Tuesday December 1 and close on February 1, 2010.
image001.pngA DIY envelope made of steel and copper has taken home the Best In Show prize at this year's Art of The Envelope Awards, announced at an awards ceremony in Auckland last night, MCed by Steve Dunstan and Dan Buckley from Huffer. Independent entrant Barak Yahav's 'Metallic Envelope' saw off fierce competition from a host of unusual and innovative entries, including a concrete envelope, a message in a bottle and a Chinese lantern.

AdSchool graduates receive placement offers

AdSchoolInvite09 Final.jpgOne week on from the Axis Ad School end of year show and plenty of placement offers have been coming in, according to School head Kate Humphries. Says Humphries: "Most noticeably this year is the fact that several teams and soloists have all received multiple requests. The other good news we've had this week is that two of those teams are on the Young Guns Student award shortlist - only four entries from the whole of Australia and NZ made the list and two of those were ours, so a round of applause to the students involved- Kim Fraser, Karin Lungren, Graeme Clarke and Paulene Kawasjee."

Humphries says she has had lots of requests for the link to the social media films they ran at the show.  For anyone who hasn't seen them yet the link to The Samantha Hayes song for Revlon Colour Silk is http://vimeo.com/7763509 ; Five naked photos of my Mum for TV2's Brat Camp is  http://vimeo.com/7763843 ;'That' question for the Yes Vote is http://vimeo.com/7765347 ; and Indian Waggle for Kingfisher is http://vimeo.com/7765207.

Don't miss the Big Issue of CB - out now

CB-COVER-NOV-DEC-2009.pngSCAM-CRACKDOWN.pngHATSOFFTOPATTS.pngThe 112 page November/December issue of Campaign Brief - which features the annual TVC Production Report - is out now. The mag includes profiles on the top 120 commercials directors on both sides of the Tasman. The issue also includes a major feature story titled: Scam crackdown: why award shows should be worried, as well a celebration of the best ads created by George Patts, which celebrated their 75th anniversary this month - with contributions from the past and present creative directors from Bruce Jarrett (who created OTC 'Memories') through John Fawcett, John Finkelsen, Chris Dewey and Ben Coulson. We also welcome Angus Hennah, the new ECD at JWT Sydney, who transferred from JWT Auckland.

Subscribe Now. To get so much more than what's on the blog, make sure you are a subscriber to the print edition of Campaign Brief. If not, subscribe online (where you can view and read the issue right now, as well as past issues) or download the subscription form.

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Hell Pizza poster a lawsuit waiting to happen?

Picture 391.pngNBR's Hazel Phillips reports on the Hell Pizza mobile billboard sporting a photo of Hanover boss Mark Hotchin, juxtaposed with a line for its 'Greed' pizza, which is parked it on Paratai Drive, near the construction of Mr Hotchin's $30 million dollar house in progress....

Bestads Top 6 of the Week now ready to view

Best Ads Logo copy.jpgBestads Top 6 Commercials of the week in the world is now ready to view, reviewed by Eric Quennoy, the Aussie expat who is now creative director of Wieden + Kennedy, Amsterdam. Eric's favourite in TV is the Toyota Hybrid 'Better Together' spot via Saatchi & Saatchi Australia, his favourite in Print is Sky Movies 'Tintanic' via DDB New Zealand and runner-up in Outdoor is the Hachette Publishing 'Evidence Bag' via US, Sydney.

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Fruju Fruit Whip - Whipped for the Girls!

Picture 381.pngApparently, women will love this new ice block. It's 97% fruit, that's whipped until creamy. Just listen to their boyfriends, in this campaign from Colenso BBDO, Auckland and Plaza Films.

VIEW THE POT POURRI SPOT
VIEW THE COMPROMISE SPOT
VIEW THE HER FRIENDS SPOT
VIEW THE PERMISSION SPOT
VIEW THE THOUGHTFUL SPOT
VIEW THE STAYING IN SPOT
Innovative production, clever design and genuine artistry push the envelope to new heights in this year's Art of The Envelope Awards. The 2009 finalists were announced today by awards partners New Zealand Post Targeted Communications, Candida Stationery and Kinetic 121, and judged by a panel headed up by guest judge Andy Blood, partner and group executive creative director at TBWA\Whybin.

Where NZ books come to life

Picture 376.pngThe New Zealand Book Council's mission is to bring the magic of New Zealand literature to life for New Zealanders, through readings, recitals, school programmes, seminars and festivals.
This two minute film from Colenso BBDO, made by Andersen Studios in London, celebrates the way ideas and books come to life at these festivals. The short will be used to promote the readings and writing festivals and school programmes throughout the year.

VIEW THE SPOT

Don't worry, be happy watching Sky

Picture 377.pngYou can't help but be happy when you're watching SKY according to DDB New Zealand.


VIEW THE SEINFELD OUTDOOR
VIEW THE HILLS OUTDOOR
VIEW THE LARRY OUTDOOR

When should one 'crack a Woody'?

There are good and bad times to "crack a Woody" as this radio campaign for Woodstock attests, created by Colenso BBDO, Auckland.

PLAY THE GIRLFRIEND SPOT
PLAY THE JACUZZI SPOT
PLAY THE MUM SPOT
PLAY THE MACHINERY SPOT
jagblack_proofsheet_high_wide.jpgHot Wellington digital agency Resn has received an unprecedented five wins at the 2009 Pixel Awards - a prestigious international competition for the world's best digital agencies.

In addition to Best in Show and Best Experimental for the  JAG Black website and Best Agency, Resn won the Best Music Site for Fat Freddy's Drop TV and Best Animation for Nelson company 26000 Vodka's website. 2009 is the first time an agency has received five wins.

Catmur shows best ads this morning on TV3

CATMUR-OCTOBER-10.pngThe www.bestadsontv.com segment is on every Monday morning at 7.50am on the TV3 Sunrise programme. See this morning's segment, which showcases some great current spots from around the world, is fronted by Paul Catmur, ECD at Barnes Catmur & Friends, Auckland.

Cheap shot: DDB raises Tintanic for Sky Movies

Picture 367.pngFor just $15 a month, Sky Movies offers everything from blockbusters to classics across five dedicated movie channels. New print work from DDB New Zealand.

VIEW THE AD

Max gets it off for a Special Summer

MAX.pngA Special New Zealand spot for MAX which says, 'Hello Summer'.

VIEW THE SPOT
SPID.pngIdeas are our babies and like babies they need to be nurtured and cared for in order to grow and flourish. Top photographer Spid will take your baby and ensure it grows up to be an outstanding ad. Your human baby however, might be better off with a babysitter. Agency: DDB New Zealand.

VIEW THE RAZZLE AD
VIEW THE STEAK AD
VIEW THE BATH AD

Kapiti ice cream: totally worth it

KAPATI.pngA new spot for Kapiti Ice Cream via Colenso BBDO, Auckland.

VIEW THE SPOT

Scam ads: are they that bad for advertising?

Vivian Greig vertical colour.jpgOPINION: By Vivian Grieg

The entanglement between bad taste and scam increased after the recent DDB Brazil 9/11 ad.

But are all scam ads bad for advertising? Should all scam advertisements carry the damnation of our industry? Scams can also be entertaining, informative and opportunistic.  

Scam ads have been appearing on YouTube showing their popularity among the viewing public. The Fake Mini Viral is a great example of how production companies can show their ability to build on the agency's idea.

Vodafone and Colenso BBDO tackle text bullying

VODA.pngVodafone New Zealand wanted to highlight the issue of text bullying. They felt it was their corporate responsibility to make parents aware of the problem and offer support to those who are effected by it. Colenso BBDO, Auckland helped by creating this print campaign to appear in parenting magazines and posters for around schools.



VIEW THE NETBALL AD
VIEW THE SKATER AD
VIEW THE STAIRWELL AD

Why Fuji Xerox copiers use less energy

FUJI-XEROX.png FUJI-XEROX-2.png What does it take to run the world's most efficient copiers? Only a fraction of the energy others use. A new print campaign for Fuji Xerox via Republik, Auckland.

VIEW THE PYLONS AD
VIEW THE WINDMILLS AD

DDB named NBR Agency of the Year

TOBY-LIONS.jpgThe first of the Agency of the Year titles has been won, with NBR picking DDB. To read all about it, you'll need to subscribe or pinch someone's log in details.

DDB New Zealand ECD Toby Talbot (pictured) is currently celebrating the win, which comes on top of a successful Cannes this year, where the agency picked up two Gold Lions.

The CB Agency of the Year and AdMedia Agency of the Year will be announced in February.

Bestads Top 6 of the Week now ready to view

Best Ads Logo copy.jpgBestads Top 6 Commercials of the week in the world is now ready to view, reviewed by Guillermo Vega, the regional executive creative director of Y&R Latin America.

Get the Bestads Podcast #59 CLICK HERE
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Jeep_Husky_Camel.jpgschweppes burst 1.jpgSchweppes Mixers "Burst" from George Patterson Y&R Melbourne has been ranked equal No.2 commercial in the world according to The Gunn Report 2009. Paul Catmur, now partner at Barnes Catmur, Auckland, was ECD of the multi-awarded spot.

More accolades for BBDO Proximity Malaysia with their Chrysler Jeep "Two Worlds" campaign taking out the No.1 print ad in the world. The campaign beat formidable competition in Alka Seltzer "Dissolve Your Problems" and Harvey Nichols "Bristol Store Launch". Three other Asian campaigns made The Gunn Report Print Top 10 - Adidas Olympic Launch "Inspire Is Nothing" at No.7 (TBWA China), China Environment Protection Foundation "Shan Shui" at No.8 (JWT Shanghai), and Penguin Books "Page Numbers" at No.9 (Saatchi & Saatchi Malaysia).

The No.1 in the Film category is Saatchi & Saatchi New York's Crest Toothpaste "Smile" campaign - "Bulldozer", "Lice", "Pre-Nup"

Washington Olivetto named Adfest jury president

Washington Camiseta da W-web.jpgBrazilian advertising star, Washington Olivetto has been selected to be Grand Jury president at ADFEST 2010, which will take place in Pattaya, Thailand on 18-20 March 2010.

As creative director and president of Brazilian agency W/, Olivetto was elected the most awarded creative of the past 20 years by Globo, Brazil's largest TV network, and has twice been elected Advertising Man of the Century by the Latin American Advertising Agencies Association.

In fact, Olivetto is so famous in Brazil, he has had pop songs written about his agency, proving that advertising can have a major influence on popular culture when it is embraced and celebrated by the consumers who view it.

"I think ADFEST is a festival of utmost importance. Accepting this invitation allows me to analyze and review Asian advertising, and spend some wonderful days in Thailand. Many of the really new and inspiring things in global advertising have sprung up in Asia in the last few years. It is advertising that always surprises us - and very favorably," says Olivetto.

Orcon Broadband's Pop connection pays off

Picture 342.pngOrcon Broadband connected 9 New Zealanders with Iggy Pop in Miami. This is what happened. Agency: Special Auckland.

VIEW THE LAUNCH SPOT
VIEW THE 60# SPOT

V Australia makes Special appointment

V Billboard 15x5[1] copy.jpgRichard Branson's newest international airline has appointed Special to launch its upmarket long-haul airline to the New Zealand market.

V CANVAS COVER copy.jpgSays Special Managing Partner Michael Redwood: "We're really excited to be working with the Virgin Blue group.  They have a fantastic product and a great challenger brand mentality".

Says Michelle Lee, General Manager of Marketing for the Virgin Blue Group: "We are looking forward to Special joining our marketing family.  We are amped to be working with a creative partner that takes an innovative, refreshing and collaborative approach to advertising.  Their Green Party work was impressive, it was simplistic, stylish and broke the advertising mould in this category.  V exciting!"

Special launches a multimedia campaign across billboard, print and ambient.

Tutssel to head Cannes Lions juries in 2010

Mark_Tutssel-SMALL.jpgMark Tutssel, Chief Creative Officer of Leo Burnett Worldwide has been named the Film & Press Jury President of the 2010 Cannes Lions festival. Tutssel is one of the most awarded creative directors in the industry and as the creative leader of Leo Burnett Worldwide he oversees the work of 96 global offices.

His work has garnered every major creative accolade, including a prestigious Cannes Grand Prix and 45 Cannes Lions. Tutssel's professional success has been rooted in his belief in the power of ideas and ultimately, that creativity has the power to transform human behaviour.

The Communications Council gets the go-ahead

Members of the Australasian Writers and Art Directors Association (AWARD) have today voted in favour of the creation of a new industry body, to be called The Communications Council.

At an Extraordinary General Meeting in Sydney this afternoon, AWARD's membership unanimously endorsed the formation of The Communications Council, whose founder members will be AWARD, the Advertising Federation of Australia (AFA) and the Account Planning Group (APG).

As a result of the vote, The Communications Council, with the tagline of 'Commercial creativity and connection', will begin operations on January 1, 2010.

Thumbnail image for YELLOW_Night Portrait.jpgThey may have built an old-fashioned tree house out of redwood but Colenso BBDO, Auckland and Aim Proximity cleaned up at the 2009 Digital Media Awards in Shanghai last night - Yellow Pages' 'Treehouse' won best of show - the Platinum Award - and two gold awards.  

Agency of the Year went to BBDO Asia-Pacific and Digital Brand of the Year was Intel-Dell. New Zealand picked up a total of seven awards - two silver and two bronze as well as the Yellow Treehouse golds and Platinum. The two silvers were won by Aim Proximity Auckland for The Warehouse's 'Get the Secret' and to Tribal DDB/Rapp for ANZ BANK's 'Getting U Thru'.

Australia won eight awards - four silver and four bronze. Two silvers were awarded to Euro RSCG Australia for Sony's 'Quantum Code' campaign while one silver went to dgm Australia & OMD for St. George Bank and the other to ZenithOptimedia's Kit Kat Chunky Cookies & Cream launch for Nestle Australia.

Colenso wins Burger King brand assignment

Brent Smart-BEST-web.jpgColenso BBDO has been appointed for a brand assignment on Burger King from Antares Restaurant Group. The brief is to make the brand more engaging and give it social currency. A significant integrated campaign will launch in early 2010.

Only brand work has moved to Colenso, all retail work is staying with incumbent Y&R and media with Mediaedge.

The Burger King business was sold earlier this year by TPF Group to Australian-based private equity firm Anchorage Capital Partners. This is one of the many initiatives that the new owners and management are driving through the business.

Lancaster and Hitchcock open Josh & Jamie

JOSH-JAMIE.jpgEXCLUSIVE - After working together at Clemenger BBDO, Meares Taine, Ogilvy and for the last three years at Colenso BBDO, Josh Lancaster and Jamie Hitchcock have decided that despite having young kids and pretty big mortgages, now's the perfect time to start their own agency, called Josh & Jamie.
Levi-SLAVIN-web.jpgEXCLUSIVE - The Colenso BBDO Creative Department has been one of the most stable in the industry, but ECD Nick Worthington is now looking to make his first significant changes since joining two years ago. The first change involves Worthington himself, who will take over ECD responsibilities for Aim Proximity Auckland, giving him leadership of the total creative output of 100 College Hill.

"Colenso BBDO and Aim Proximity are working closer than ever before on integrated ideas like the Yellow Treehouse, so it makes sense to have one creative leader of the building.  And who better to lead and inspire creatives of any discipline, than Nick Worthington," says Jim Moser, CEO Clemenger Group New Zealand.

JWT New Zealand gets Jack

weil9ojtvnno6eczx5b0.jpgHancocks Wine & Spirit Merchants, distributors of Jack Daniel's, has appointed JWT New Zealand to handle the advertising and promotion of Jack Daniel's, the World's #1 American Whiskey brand.

Says JWT managing director, Simon Fitch: "This is a brilliant opportunity. Jack Daniel's is an iconic brand and together with our new client we have identified a new, younger audience that we need to develop a fresh relationship with. Jack is well loved by a core following of slightly older spirit drinkers. Our task is reinvigorate the brand and broaden its appeal."

Evian Rollerbabies a Guinness World Record

Picture 242.pngThe Evian 'Rollerbabies' commercial, created by the agency BETC Euro RSCG, Paris has been recognised by the GUINNESS WORLD RECORDS as 'the most viewed viewed online advertisement which has been watched 45,166,109 times through online websites adverts as of 9 November 2009'. (Incidentally, CB dropped in to the Paris agency prior to its launch and was the first ad site in the world to air it.)

AdFest's Fabulous Four open for entries

AdFest.jpgEntries to the 2010 AdFest 'Fabulous Four' are now open to all young directors and assistant directors in the Asia Pacific (including New Zealand and Australia). Every year, AdFest invites four young directors from around the region to create four short films based on a particular theme. This year's theme is 'REFRESH', which is also the theme of next year's AdFest, which takes places in Thailand on 18-20 March 2010. To enter, young directors and assistant directors must submit an original 3-5-minute script for a short film (written in English), which will be judged by the region's most influential and respected producers and creative directors. The directors who write the best scripts will be invited to produce their short films, which will premiere at AdFest.

Westfield business goes to DRAFTFCB

Bryan Crawford-web.jpgDRAFTFCB has won the Westfield advertising business in a pitch with incumbent TBWA, M&C Saatchi and Sugar. From January 2010 the agency will provide the full range of creative services for Westfield including brand creative, national and local promotional campaigns and digital.

The business comprises the Westfield brand in addition to the individual shopping centres nationwide. The Westfield Group is the largest retail property group in the world with 119 shopping centres globally, 12 being in New Zealand. The centres are located in prime trade areas, anchored by long-term tenancies with major retailers and a wide cross-section of high-quality specialty retailers and national chain store operators.

TBWA\ splits with Westfield

WALDO.jpgAfter a three year stint, TBWA\Tequila\, Auckland has parted company with Westfield.

"We've enjoyed a very productive and positive relationship with Westfield and the agency has produced strong results and really successful campaigns which we're proud of," says David Walden (pictured), CEO of the TBWA\ Group of Companies.

"But after three years and a lengthy process where we repitched for the business, a decision has been made to conclude the partnership. It was always going to be a big ask for us but they've decided they need a different style of agency and now that the cards have been dealt we wish them well for the future.

Catmur shows best ads this morning on TV3

CATMUR-OCTOBER-10.pngThe www.bestadsontv.com segment is on every Monday morning at 7.50am on the TV3 Sunrise programme. See this morning's segment, which showcases some great current spots from around the world, is fronted by Paul Catmur, ECD at Barnes Catmur & Friends, Auckland.

Smart confirmed for BBDO San Francisco

Brent Smart-BEST-web.jpgCB had this the other day, and now it's official: Colenso BBDO will be bidding farewell to managing director Brent Smart at the end of this year as he departs to head up BBDO West, based in San Francisco.
 
His departure comes after close to five years with the agency which today lays claim to all four Agency of the Year titles.  
 
"It's incredibly gut wrenching for me to leave Colenso BBDO.  I have loved every minute of my time here and we have built a very special agency.  I'll really miss the great partnership of Nick Worthington and James Hurman and even though he's not around as much anymore, my very special mentor and mate Rog MacDonnell. But I'll miss everyone who works at Colenso and all our clients.

Duster picked for D&AD jury duty in 2010

Duster-Clems-Wellington-web.jpgPhilip 'Duster' Andrew, ECD and CEO of Clemenger BBDO, Wellington is the only Kiwi invited to judge the 2010 D&AD Awards - being selected for the Integrated jury. The awards recognise the best creative work in advertising and design from around the world with the Yellow and Black Pencils.

Three Aussies are invited: Craig Davis, CCO of Publicis Mojo Australia/NZ, who is on the Integrated jury; Simon Langley, creative director of BMF Sydney is on the Outdoor jury; and Steve Back, ECD of Saatchi & Saatchi, Sydney is on the TV & Cinema Crafts jury.

Work entered before 18 November will receive a 10% discount. Eligible entries will be accepted until 27 January 2010. Judging takes place from 19-22 April in London and winners will be announced in June.
BEST-JOB.pngBOAGS-Key Image-WEB.jpgTourism Queensland 'The Best Job In The World' via SapientNitro, Brisbane and Boags Draught 'Pure Waters' via Publicis Mojo, Sydney were the big winners of this year's AWARD Awards, held last night at the striking Overseas Passenger Terminal in Sydney.

Six Gold Pencils were awarded on the night, one going to AIM Proximity and Colenso BBDO, Auckland for Yellow Treehouse in the Direct Marketing - Integrated Solutions category.

AWARD Network of the Year went to BBDO, AWARD Agency of the Year went to Publicis Mojo, Sydney and Lion Nathan was proclaimed AWARD Client of the Year.
 
The winner of the Encouragement Award, recognising those who have demonstrated an outstanding ability to answer briefs with a freshness of thought and creativity, went to Matthew Knapp and John Downing of DDB Sydney.

Bestads Top 6 of the Week now ready to view

Best Ads Logo copy.jpgBestads Top 6 Commercials of the week in the world is now ready to view, reviewed by Tay Guan Hin, JWT's Asia regional executive creative director. NZ ads feature this week: the Vodafone 'Symphonia' spot via Colenso BBDO, Auckland and Atari NZ 'Dirt Billboard' via Republik, Auckland.

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Smart choice: Brent off to BBDO San Francisco

Brent Smart-BEST-web.jpg EXCLUSIVE - CB hears that Colenso BBDO chief Brent Smart will soon be transferred to the CEO role at BBDO San Francisco. Calls to Smart went unanswered but one agency insider says a more detailed announcement is expected on Friday morning.

Smart, together with ECD Nick Worthington, was the driving force behind Colenso BBDO's success in recent years, including winning Campaign Brief's NZ Agency of the Year title in 2008.

How Colenso created Vodafone's 'Symphonia'

VODAFONE-SYMPHONIA.pngTo showcase the most imaginative use of Vodafone's products, Colenso BBDO Auckland got Jol Mulholland, a local recording studio engineer, to recreate Tchaikovsky's 1812 Overture using the SMS alert sounds of 1000 mobile phones.

VIEW THE SPOT

Adshel goes mobile in 2010

MAKING-OUTDOOR-COUNT.pngAdshel has launched its new market offering for 2010 with 11 redefined campaign packages. The new packages include the reveal of a remarkable new innovation in out of home advertising - New Zealand's first mobile out of home network.

Scheduled to launch in the first half of 2010, Adshel's mobile package represents an integrated strategy of mobile and outdoor media as it triggers consumers to engage and interact with a brand outside their homes through a network of 20 Bluetooth shelters and various mobile technologies like QR codes, MMS and SMS.

Good CEO choice for AIM Proximity

AdamGood1.jpgAdam Good, currently Clemenger Group's regional executive director of digital innovation, has taken on the additional role of CEO of AIM Proximity, Auckland, filling the role left vacant by the departure last week of Darren Melrose to M&C Saatchi.

Good has over twenty years experience with the interactive, online, television, film and advertising industries. He joined Clemenger in late 2007 and spent 2008 growing the Interactive offering for an array of communication agencies in the group. This resulted in Clemenger Group receiving more digital and innovative awards at local and international awards than any other agency in the region. Highlights include Colenso BBDO winning Best in Show Platinum award at the Digital Media Awards in Shanghai last year and the B&T Interactive agency of the year title for Australasia in Sydney in December 2008. He was appointed to the regional executive director of digital innovation role in February this year.

Mike O'Sullivan and Rocky leaving Saatchi's?

STONE_OSULLIVAN.jpgFastline reports a rumour that Saatchi & Saatchi New Zealand CEO, Andrew 'Rocky' Stone (left) and ECD Mike O'Sullivan (far left) are to depart the agency. 

When contacted by CB, Stone said: "Mike and I have been in discussions with KR and Ian Rowden for a few months now about what the future may hold. It's premature to talk now, but all will be revealed before Christmas. Meantime, it's business as usual."

Fade to white: Michael Jackson's Last Days

JACKSON.pngBlack and white press ad for a documentary on Prime covering Michael Jackson's final days, created by DRAFTFCB Auckland.

VIEW THE AD

Bestads Top 6 of the Week now ready to view

Best Ads Logo copy.jpgjk07.jpgBestads Top 6 Commercials of the week in the world is now ready to view, reviewed by Jonathan Kneebone, writer/director at The Glue Society, the independent creative collective he co-founded over 11 years ago with Gary Freedman. The Glue Society now features 10 writers, designers and directors working out of offices in Sydney and New York.

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Blackwood and Grey to join forces

Blackwood Communications Group is in discussions with Grey Worldwide and G2 around the possibility of joining forces locally, reports the NBR's Hazel Phillips.

Y&R wins October NAB Ad of the Month

BK KO copy.jpgBurger King's KO ad that appeared the day after David Tua's knock out triumph has scooped the NAB's October Newspaper Ad of the Month. The winning ad was created by Y&R.
 
"It was a great, very effective use of newspapers short lead time, being able to push that ad out so fast against a tight deadline" said the judges Paul Courtney from Colenso BBDO, Rob Jack from Special and Vaughan Davis from Y&R - who abstained from the final selection as a judge from the winning agency.

DDB scoops up ANZ account

CB hears the prized ANZ account in New Zealand, previously with M&C Saatchi, has been awarded to DDB, as some in the industry expected. The win adds to the sizeable ANZ business already held by DDB Melbourne, which looks after ANZ's Consumer Finance business, and no doubt adds to DDB's chances of snaring the entire trans Tasman business down the track. 

At last a site where you can have your say

NZ-DRIVERS.pngGAY-O-METER.pngBarnes Catmur & Friends, Auckland has created three billboards for NZ website haveyoursay.co.nz

ECD: Paul Catmur, Daniel Barnes
Creatives: Matt Weavers, Jesse Stevens.
Designer: Crispin Schuberth, Alison Curtis
Client: David Savidan, Alf Jamieson

MediaPro vumeter 2.jpgIn a move that signals the first stage of an aggressive growth and expansion plan, distributed advertising and media asset management company Dubsat, an Omnilab media company, today announced the launch of MediaPro, a Mac and PC desktop application that revolutionises the uploading, booking and dispatching of TVCs.

Grant Schuetrumpf, General Manager of Dubsat explained, "We spent a long time asking people in the market what would make their lives easier and more convenient when trying to upload, book and dispatch TVCs. We then took all the research and developed MediaPro. As a result the whole production process is now even easier and much more convenient. There's no longer the need to set-up third party FTP applications with IP addresses, names and passwords as the user can simply drag and drop a spot onto MediaPro and the uploading and ingest begins immediately."

DMG creates forty winks in thirty seconds

SLEEPYHEAD.pngAuckland based animation and motion graphics studio The Dept. of Motion Graphics  has taken the wraps off its latest animation project for NZ bed manufacturer and retailer Sleepyhead Beds.

Five weeks in production, the 30" TV commercial launches Sleepyhead's new luxury Sanctuary range of beds, and takes the viewer off on a surreal journey through a dream landscape filled with lush flora, magical waterfalls, and exotic creatures. DMG employed a wide variety of 2D and 3D techniques combined with photography and live action elements to create the Sanctuary world.

End of era as Cliff Freeman closes shop

clifffreeman.jpgAdAge reports that after 22 years, Cliff Freeman (left) the agency chief behind the landmark Little Caesars' "Pizza Pizza" and Outpost.com campaigns - amongst many others - is shutting down his legendary New York agency, Cliff Freeman & Partners. According to AgencySpy, 2009 wasn't too kind to CF&P, which reacquired MDC's 20% stake earlier this year but lost clients like Snapple and Bonefish Grill as well as CEO Clayton Ruebensaall III after just five months. In a statement to AdAge, Cliff Freeman's most notable current client, Baskin-Robbins, said it is "aware that Cliff Freeman & Partners has closed its doors. We have a search under way for a new agency partner."
YELLOW_Night Portrait.jpgEXCLUSIVE - This year, as was the case last year, Colenso BBDO, Auckland won New Zealand's biggest swag of Statues at the 2009 London International Awards. Their work for 'Yellow Treehouse' won Three Silver Statues; one each in The NEW Category, Digital - Utilities and Non-Traditional Campaign. They were also honoured with another two Silver Statues in Television/Cinema/Digital/Web/Mobile - Public Service/Social Welfare Campaign and Public Service/Social Welfare for Alzheimer's New Zealand.  Apart from the Silver Statues, they were also awarded a Bronze Statue in Integrated Campaign for 'Yellow Treehouse'.

The other NZ Winners were DDB New Zealand - Two Silver Statues: Radio - Home Entertainment for Singstar 'Rock Doc' and Poster - Entertainment for Sky Movies 'Tadpole'; and Clemenger BBDO Wellington - Silver Statue for Radio - Public Service/Social Welfare for Road Saftey 'It's your call'.

St Matts welcoming two of every kind

ST-MATTS.pngBrit pop art legend Clifford Richards generously adapted his famed 70's kid's poster for M&C Saatchi's latest St Matts Church billboard.

VIEW THE POSTER

ANZ fires M&C Saatchi

CB hears ANZ has fired M&C Saatchi, with one source saying the dramatic move by ANZ - which retains M&C Saatchi in Australia - may have been prompted by the news that Darryn Melrose was to leave the CEO role at AIM Proximity for the CEO job at M&C Saatchi. The business could go to pitch, but then again it could go straight to DDB, which last month lost out to DraftFCB pitching for the National Bank.

ANZ/National marketing director Mike Cunnington was a colleague of Melrose's at AIM, when Cunnington was appointed joint managing director with Melrose after the departure of former CEO Sharon Henderson in February, 2006. However, Melrose was eventually appointed CEO, leaving Cunnington in the sole MD role, and in August 2006, Cunnington departed for the client side, to Hanover Finance, and since then moved to his current role at ANZ/National.

This is one time sounds should seen and heard

NFD-PARK.pngTo promote Deaf Awareness Week, DDB New Zealand took over a popular inner-city park to highlight the real consequences of hearing loss, replacing everyday sounds with speech bubbles.

VIEW THE IDEA

Catmur shows best ads this morning on TV3

CATMUR-OCTOBER-10.pngThe www.bestadsontv.com segment is on every Monday morning at 7.50am on the TV3 Sunrise programme, the fifth going to air this morning.

The segment, which showcases some great current spots from around the world, is fronted by Paul Catmur, ECD at Barnes Catmur & Friends, Auckland.

Get caught dead in something from Superette

SUPERETTE.pngWe've always worn clothes that in hindsight we wish we hadn't. This campaign for high fashion store Superette from DDB New Zealand makes the point well that if you are actually going to be caught dead in something, it would be infinitely better if it was something nice. The campaign runs on billboards, in newspapers and fashion magazines. A fittingly tasteless website and in-store display is planned too.

 
VIEW THE 'STAIRS' AD
VIEW THE 'LIFT' AD
VIEW THE 'FENCE' AD
 

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