November 2009 Archives
Yes, there was no winner for November Newspaper Ad of the Month, which means you now have even more chances to win the $10,000 Newspaper Ad of the Year. Any ad that's run in any newspaper around the country is eligible. Just email ideas@nabs.co.nz the details of the work you want entered.
"There was a lot of mediocre work and nothing seemed to stand out," said the disappointed judges Nigel Corbett (Sugar), Luke Chess (Saatchi & Saatchi) and Steve McCabe (Freelance Creative).
To view all the finalists in the current Newspaper Ad of the Year series visit the NAB website.
"There was a lot of mediocre work and nothing seemed to stand out," said the disappointed judges Nigel Corbett (Sugar), Luke Chess (Saatchi & Saatchi) and Steve McCabe (Freelance Creative).
To view all the finalists in the current Newspaper Ad of the Year series visit the NAB website.
The short film competition, 100% Pure New Zealand Presents Your Big Break, will give the top five entrants time working with the Academy Award-winning team responsible for The Lord of the Rings trilogy.
The Your Big Break finalists will shoot and direct their own short films on location in New Zealand, with the assistance of The Lord of the Rings executive producer Barrie Osborne and world class post-production facility Park Road Post. The five finalists will then have their completed films personally viewed and judged by Peter Jackson.
Continue reading Axis AdSchool team wins Gold at YoungGuns.
Leo Burnett, Sydney creative Michael Canning was named the 2009 YoungGun of the Year. Canning received a number of awards for his work this year, including the WWF 'Vote Earth' global campaign.
Australian creatives won three of the 11 Gold Bullets awarded on the night. 'Vote Earth' won two, in the Digital - Being Involved category and the Media - Best Globalisation category; and Merrin McCormick from SapientNitro, Brisbane won Gold for Tourism Queensland 'The Best Job In The World' in the Media - Best Globalisation.
"Simon joining creates a whole new dynamic, and not just for Naked but the industry in general", says O'Sullivan. "As there's no other media-led offering of this caliber in the market. With the amount of change also occurring across the industry we are certainly right for the times, and we'll be looking to challenge the established model".
Continue reading Bird flies from Saatchi's Sydney to Naked NZ.
Call for entries open this Tuesday December 1 and close on February 1, 2010.
Humphries says she has had lots of requests for the link to the social media films they ran at the show. For anyone who hasn't seen them yet the link to The Samantha Hayes song for Revlon Colour Silk is http://vimeo.com/7763509 ; Five naked photos of my Mum for TV2's Brat Camp is http://vimeo.com/7763843 ;'That' question for the Yes Vote is http://vimeo.com/7765347 ; and Indian Waggle for Kingfisher is http://vimeo.com/7765207.
Continue reading AdSchool graduates receive placement offers.
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Innovative production, clever design and genuine artistry push the envelope to new heights in this year's Art of The Envelope Awards. The 2009 finalists were announced today by awards partners New Zealand Post Targeted Communications, Candida Stationery and Kinetic 121, and judged by a panel headed up by guest judge Andy Blood, partner and group executive creative director at TBWA\Whybin.
This two minute film from Colenso BBDO, made by Andersen Studios in London, celebrates the way ideas and books come to life at these festivals. The short will be used to promote the readings and writing festivals and school programmes throughout the year.
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There are good and bad times to "crack a Woody" as this radio campaign for Woodstock attests, created by Colenso BBDO, Auckland.
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In addition to Best in Show and Best Experimental for the JAG Black website and Best Agency, Resn won the Best Music Site for Fat Freddy's Drop TV and Best Animation for Nelson company 26000 Vodka's website. 2009 is the first time an agency has received five wins.
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The entanglement between bad taste and scam increased after the recent DDB Brazil 9/11 ad.
But are all scam ads bad for advertising? Should all scam advertisements carry the damnation of our industry? Scams can also be entertaining, informative and opportunistic.
Scam ads have been appearing on YouTube showing their popularity among the viewing public. The Fake Mini Viral is a great example of how production companies can show their ability to build on the agency's idea.
Continue reading Scam ads: are they that bad for advertising?.
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DDB New Zealand ECD Toby Talbot (pictured) is currently celebrating the win, which comes on top of a successful Cannes this year, where the agency picked up two Gold Lions.
The CB Agency of the Year and AdMedia Agency of the Year will be announced in February.
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More accolades for BBDO Proximity Malaysia with their Chrysler Jeep "Two Worlds" campaign taking out the No.1 print ad in the world. The campaign beat formidable competition in Alka Seltzer "Dissolve Your Problems" and Harvey Nichols "Bristol Store Launch". Three other Asian campaigns made The Gunn Report Print Top 10 - Adidas Olympic Launch "Inspire Is Nothing" at No.7 (TBWA China), China Environment Protection Foundation "Shan Shui" at No.8 (JWT Shanghai), and Penguin Books "Page Numbers" at No.9 (Saatchi & Saatchi Malaysia).
The No.1 in the Film category is Saatchi & Saatchi New York's Crest Toothpaste "Smile" campaign - "Bulldozer", "Lice", "Pre-Nup"
As creative director and president of Brazilian agency W/, Olivetto was elected the most awarded creative of the past 20 years by Globo, Brazil's largest TV network, and has twice been elected Advertising Man of the Century by the Latin American Advertising Agencies Association.
In fact, Olivetto is so famous in Brazil, he has had pop songs written about his agency, proving that advertising can have a major influence on popular culture when it is embraced and celebrated by the consumers who view it.
"I think ADFEST is a festival of utmost importance. Accepting this invitation allows me to analyze and review Asian advertising, and spend some wonderful days in Thailand. Many of the really new and inspiring things in global advertising have sprung up in Asia in the last few years. It is advertising that always surprises us - and very favorably," says Olivetto.
Continue reading Washington Olivetto named Adfest jury president.
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Says Michelle Lee, General Manager of Marketing for the Virgin Blue Group: "We are looking forward to Special joining our marketing family. We are amped to be working with a creative partner that takes an innovative, refreshing and collaborative approach to advertising. Their Green Party work was impressive, it was simplistic, stylish and broke the advertising mould in this category. V exciting!"
Special launches a multimedia campaign across billboard, print and ambient.
His work has garnered every major creative accolade, including a prestigious Cannes Grand Prix and 45 Cannes Lions. Tutssel's professional success has been rooted in his belief in the power of ideas and ultimately, that creativity has the power to transform human behaviour.
Continue reading Tutssel to head Cannes Lions juries in 2010.
Members of the Australasian Writers and Art Directors Association (AWARD) have today voted in favour of the creation of a new industry body, to be called The Communications Council.
At an Extraordinary General Meeting in Sydney this afternoon, AWARD's membership unanimously endorsed the formation of The Communications Council, whose founder members will be AWARD, the Advertising Federation of Australia (AFA) and the Account Planning Group (APG).
As a result of the vote, The Communications Council, with the tagline of 'Commercial creativity and connection', will begin operations on January 1, 2010.
At an Extraordinary General Meeting in Sydney this afternoon, AWARD's membership unanimously endorsed the formation of The Communications Council, whose founder members will be AWARD, the Advertising Federation of Australia (AFA) and the Account Planning Group (APG).
As a result of the vote, The Communications Council, with the tagline of 'Commercial creativity and connection', will begin operations on January 1, 2010.
Continue reading The Communications Council gets the go-ahead.
Agency of the Year went to BBDO Asia-Pacific and Digital Brand of the Year was Intel-Dell. New Zealand picked up a total of seven awards - two silver and two bronze as well as the Yellow Treehouse golds and Platinum. The two silvers were won by Aim Proximity Auckland for The Warehouse's 'Get the Secret' and to Tribal DDB/Rapp for ANZ BANK's 'Getting U Thru'.
Australia won eight awards - four silver and four bronze. Two silvers were awarded to Euro RSCG Australia for Sony's 'Quantum Code' campaign while one silver went to dgm Australia & OMD for St. George Bank and the other to ZenithOptimedia's Kit Kat Chunky Cookies & Cream launch for Nestle Australia.
Only brand work has moved to Colenso, all retail work is staying with incumbent Y&R and media with Mediaedge.
The Burger King business was sold earlier this year by TPF Group to Australian-based private equity firm Anchorage Capital Partners. This is one of the many initiatives that the new owners and management are driving through the business.
Continue reading Colenso wins Burger King brand assignment.
Continue reading Lancaster and Hitchcock open Josh & Jamie.
"Colenso BBDO and Aim Proximity are working closer than ever before on integrated ideas like the Yellow Treehouse, so it makes sense to have one creative leader of the building. And who better to lead and inspire creatives of any discipline, than Nick Worthington," says Jim Moser, CEO Clemenger Group New Zealand.
Says JWT managing director, Simon Fitch: "This is a brilliant opportunity. Jack Daniel's is an iconic brand and together with our new client we have identified a new, younger audience that we need to develop a fresh relationship with. Jack is well loved by a core following of slightly older spirit drinkers. Our task is reinvigorate the brand and broaden its appeal."
Continue reading JWT New Zealand gets Jack.
Continue reading Evian Rollerbabies a Guinness World Record.
Continue reading AdFest's Fabulous Four open for entries.
The business comprises the Westfield brand in addition to the individual shopping centres nationwide. The Westfield Group is the largest retail property group in the world with 119 shopping centres globally, 12 being in New Zealand. The centres are located in prime trade areas, anchored by long-term tenancies with major retailers and a wide cross-section of high-quality specialty retailers and national chain store operators.
Continue reading Westfield business goes to DRAFTFCB.
"We've enjoyed a very productive and positive relationship with Westfield and the agency has produced strong results and really successful campaigns which we're proud of," says David Walden (pictured), CEO of the TBWA\ Group of Companies.
"But after three years and a lengthy process where we repitched for the business, a decision has been made to conclude the partnership. It was always going to be a big ask for us but they've decided they need a different style of agency and now that the cards have been dealt we wish them well for the future.
Continue reading TBWA\ splits with Westfield.
His departure comes after close to five years with the agency which today lays claim to all four Agency of the Year titles.
"It's incredibly gut wrenching for me to leave Colenso BBDO. I have loved every minute of my time here and we have built a very special agency. I'll really miss the great partnership of Nick Worthington and James Hurman and even though he's not around as much anymore, my very special mentor and mate Rog MacDonnell. But I'll miss everyone who works at Colenso and all our clients.
Continue reading Smart confirmed for BBDO San Francisco.
Three Aussies are invited: Craig Davis, CCO of Publicis Mojo Australia/NZ, who is on the Integrated jury; Simon Langley, creative director of BMF Sydney is on the Outdoor jury; and Steve Back, ECD of Saatchi & Saatchi, Sydney is on the TV & Cinema Crafts jury.
Work entered before 18 November will receive a 10% discount. Eligible entries will be accepted until 27 January 2010. Judging takes place from 19-22 April in London and winners will be announced in June.
Continue reading Duster picked for D&AD jury duty in 2010.
Six Gold Pencils were awarded on the night, one going to AIM Proximity and Colenso BBDO, Auckland for Yellow Treehouse in the Direct Marketing - Integrated Solutions category.
AWARD Network of the Year went to BBDO, AWARD Agency of the Year went to Publicis Mojo, Sydney and Lion Nathan was proclaimed AWARD Client of the Year.
The winner of the Encouragement Award, recognising those who have demonstrated an outstanding ability to answer briefs with a freshness of thought and creativity, went to Matthew Knapp and John Downing of DDB Sydney.
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Smart, together with ECD Nick Worthington, was the driving force behind Colenso BBDO's success in recent years, including winning Campaign Brief's NZ Agency of the Year title in 2008.
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Continue reading How Colenso created Vodafone's 'Symphonia'.
Scheduled to launch in the first half of 2010, Adshel's mobile package represents an integrated strategy of mobile and outdoor media as it triggers consumers to engage and interact with a brand outside their homes through a network of 20 Bluetooth shelters and various mobile technologies like QR codes, MMS and SMS.
Continue reading Adshel goes mobile in 2010.
Good has over twenty years experience with the interactive, online, television, film and advertising industries. He joined Clemenger in late 2007 and spent 2008 growing the Interactive offering for an array of communication agencies in the group. This resulted in Clemenger Group receiving more digital and innovative awards at local and international awards than any other agency in the region. Highlights include Colenso BBDO winning Best in Show Platinum award at the Digital Media Awards in Shanghai last year and the B&T Interactive agency of the year title for Australasia in Sydney in December 2008. He was appointed to the regional executive director of digital innovation role in February this year.
Continue reading Good CEO choice for AIM Proximity.
When contacted by CB, Stone said: "Mike and I have been in discussions with KR and Ian Rowden for a few months now about what the future may hold. It's premature to talk now, but all will be revealed before Christmas. Meantime, it's business as usual."
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Get the Bestads Podcast #57 CLICK HERE
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Blackwood Communications Group is in discussions with Grey Worldwide and G2 around the possibility of joining forces locally, reports the NBR's Hazel Phillips.
"It was a great, very effective use of newspapers short lead time, being able to push that ad out so fast against a tight deadline" said the judges Paul Courtney from Colenso BBDO, Rob Jack from Special and Vaughan Davis from Y&R - who abstained from the final selection as a judge from the winning agency.
Continue reading Y&R wins October NAB Ad of the Month.
CB hears the prized ANZ account in New Zealand, previously with M&C Saatchi, has been awarded to DDB, as some in the industry expected. The win adds to the sizeable ANZ business already held by DDB Melbourne, which looks after ANZ's Consumer Finance business, and no doubt adds to DDB's chances of snaring the entire trans Tasman business down the track.
ECD: Paul Catmur, Daniel Barnes
Creatives: Matt Weavers, Jesse Stevens.
Designer: Crispin Schuberth, Alison Curtis
Client: David Savidan, Alf Jamieson
Continue reading At last a site where you can have your say.
Grant Schuetrumpf, General Manager of Dubsat explained, "We spent a long time asking people in the market what would make their lives easier and more convenient when trying to upload, book and dispatch TVCs. We then took all the research and developed MediaPro. As a result the whole production process is now even easier and much more convenient. There's no longer the need to set-up third party FTP applications with IP addresses, names and passwords as the user can simply drag and drop a spot onto MediaPro and the uploading and ingest begins immediately."
Five weeks in production, the 30" TV commercial launches Sleepyhead's new luxury Sanctuary range of beds, and takes the viewer off on a surreal journey through a dream landscape filled with lush flora, magical waterfalls, and exotic creatures. DMG employed a wide variety of 2D and 3D techniques combined with photography and live action elements to create the Sanctuary world.
Continue reading DMG creates forty winks in thirty seconds .
The other NZ Winners were DDB New Zealand - Two Silver Statues: Radio - Home Entertainment for Singstar 'Rock Doc' and Poster - Entertainment for Sky Movies 'Tadpole'; and Clemenger BBDO Wellington - Silver Statue for Radio - Public Service/Social Welfare for Road Saftey 'It's your call'.
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CB hears ANZ has fired M&C Saatchi, with one source saying the dramatic move by ANZ - which retains M&C Saatchi in Australia - may have been prompted by the news that Darryn Melrose was to leave the CEO role at AIM Proximity for the CEO job at M&C Saatchi. The business could go to pitch, but then again it could go straight to DDB, which last month lost out to DraftFCB pitching for the National Bank.
ANZ/National marketing director Mike Cunnington was a colleague of Melrose's at AIM, when Cunnington was appointed joint managing director with Melrose after the departure of former CEO Sharon Henderson in February, 2006. However, Melrose was eventually appointed CEO, leaving Cunnington in the sole MD role, and in August 2006, Cunnington departed for the client side, to Hanover Finance, and since then moved to his current role at ANZ/National.
ANZ/National marketing director Mike Cunnington was a colleague of Melrose's at AIM, when Cunnington was appointed joint managing director with Melrose after the departure of former CEO Sharon Henderson in February, 2006. However, Melrose was eventually appointed CEO, leaving Cunnington in the sole MD role, and in August 2006, Cunnington departed for the client side, to Hanover Finance, and since then moved to his current role at ANZ/National.
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The segment, which showcases some great current spots from around the world, is fronted by Paul Catmur, ECD at Barnes Catmur & Friends, Auckland.
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