Steve Ayson commits to The Sweet Shop globally

Steve Ayson has joined The Sweet Shop for global representation and management. Ayson, sought after for his contemporary film style, is considered as one of the top commercials directors in the world. He’s recently completed heralded work for, Fosters Pure Blonde “Dove Love” for Clemenger BBDO Melbourne and R+V Insurance “Ballet Dancer” for Jung Von Matt Berlin. And his much-anticipated second project with Weiden+Kennedy Portland, this time for Coca Cola Olympics, airs right after the New Year.

Says The Sweet Shop CEO/managing partner, Paul Prince: “Steve isvery talented and ambitious. He looks for brilliance in ideas, his workhas it’s own style of inventiveness and having been a creative, heseeks to collaborate with the best people. The Sweet Shop has beensuccessful in supporting these goals regionally and now havingdeliberately created the architecture, we are in a great position toprovide opportunity for Steve globally.”

Ayson’s style of humour, impeccable casting and sharp story telling,have won him international acclaim and awards. He has createdunforgettable and entertaining spots, like MTV “Gunter” for John DoeAmsterdam, Folgers “Shiny Happy People” for Saatchi & Saatchi NewYork and Tooheys Extra Dry “Harvested” for BMF Sydney. These along witha highly prized and commercially distributed short film ‘The FrenchDoors’ continues to define Steve as a great director.

Says Ayson: “I’ve been very fortunate to have had the backing ofsuch great companies based in London and the US, but it now makes sensefor me to consolidate my management to coordinate and concentrate onthe great work that’s been coming my way. I’ve a strong supportstructure around me with The Sweet Shop, so with the increasingopportunities I’m seeing, this will free me up to focus solely on mywork being the best it can be and evolving my style for the people Icollaborate with.”

Having joined the company a year ago, global president/managing partner, Stephen Dickstein comments: “I have to admit that it’s really rewarding to have a director of Steve’s calibre and worldwide recognition join our ranks.  In the tradition of Tom Kuntz, Stacy Wall and Frank Budgen, before directing, Steve got his training as a well-regarded agency CD. We have in the last twelve months committedto global growth, expanding in the US and London. We are thrilled tohave Steve with us globally!”