180 Los Angeles launches worldwide ‘make.believe’ advertising campaign for Sony
January 18 2010, 10:46 am | | 7 Comments
180 Los Angeles has created this spot for Sony, which will be airing worldwide this year, including Australia.
WilliamGelner, executive creative director, 180 Los Angeles, told Bestads: “It’s a rallying cry internally and a reminder to the world that Sonybelieves anything you can imagine, you can make real. The campaignencompasses Sony’s philosophy, inspiring employees and consumers andguiding everything from engineering to advertising.”
7 Comments
Makes me want a Pepsi.
terrible casting
And from the same client who made ‘Balls’. How sad.
I was hoping for something great and got something boring
Terrible. Full stop.
I like the GT4, it is proof for the claim.
i liked it better when they didn’t explain ‘make. believe’ and just left it as a punchy, interesting sign off.
now it just sounds like the chapter heading of a dr. phil book.