180 Los Angeles launches worldwide ‘make.believe’ advertising campaign for Sony

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Picture 633.png180 Los Angeles has created this spot for Sony, which will be airing worldwide this year, including Australia.

WilliamGelner, executive creative director, 180 Los Angeles, told Bestads: “It’s a rallying cry internally and a reminder to the world that Sonybelieves anything you can imagine, you can make real. The campaignencompasses Sony’s philosophy, inspiring employees and consumers andguiding everything from engineering to advertising.”