MySpace Music puts fans in the picture

MySpace Music has launched a brand new application that enables music fans to star alongside some of the biggest names in the worlds of pop, hip-hop, dance, indie and rock in a range of exclusive personalised videos. The application was created by BBH London and Pulse Films. Post production byAbsolute Post and digital partner Domani Studios in New York.

The application works by seamlessly inserting fans’ photos into thevideos, each of which has been filmed exclusively for MySpace by theeight artists. The completed clips can then be easily shared viaMySpace, email, Twitter, or posted to the user’s Facebook profile. Theartists have all been brought on board to represent a range of genresthat reflect the diverse wealth of music content now available onMySpace Music.

The cream of current UK music talent is represented, with N-DUBZ, PixieLott, Chipmunk, Florence and the Machine and Lostprophets all creatingunique video offerings. Fans are able to join Florence in a photoshoot,appearing alongside her own Polaroid snaps; or spend a day hanging withPixie Lott at a picnic in the park with friends; or even hit thedancefloor at a roller-disco with Chipmunk. The international artistshave also pulled out all the stops, with 50 Cent’s video bringing hisfans right into his apartment to take pride of place on his wall, whileAlicia Keys offers up a personal musical tribute, and David Guettainvites fans into an impromptu party in a record store, alongside musicluminaries Danny Rampling and Peter Hook.

The application is the latest development from MySpace Music, a newservice that launched in December 2009, offering an unrivalledcatalogue of music and video to stream for free without interruption.The inspiration behind the application came from MySpace’s ongoingcommitment to bringing artists and fans closer together than anywhereelse.

The full list of videos with which fans can interact is as follows:

•    Alicia Keys – the talented diva sings a song just for you – with your picture pride of place

•    50 Cent – the US rap icon has a favourite new piece of art – you!

•    Florence and the Machine – join Florence on a photoshoot and appear amongst the Polaroid snaps

•    N-DUBZ – become the band’s number one fan, as they admire your photo

•    Chipmunk – the star tears up the dancefloor at a roller-disco, then reveals he keeps your picture close to his heart

•    Lostprophets – a sneak peek into a rock’n’roll tattoo session, with a shrine built especially for you

•    Pixie Lott – a chance to hang out with Pixie for a picnic in the sun – she’s got her sights on you

•    David Guetta – the superstar DJ spins some tunes, and you’re the face of the party

Sophie Rouse, MySpace’s Head of Campaigns, said, “MySpace allows fansto connect with their favourite artists in a genuinely immersive andpersonal way. To mark the launch of MySpace Music we wanted to bring tolife this special relationship, giving fans the chance to ‘star’ in afilm with their favourite acts and share it with their friends. All theartists involved thoroughly enjoyed the opportunity to thank their fansin this way and the results are hugely entertaining.”