Pacific Blue's 'Happy Flying' spot wins Best TV Commercial at international aviation conference
Pacific Blue's 'Happy Flying' campaign via DraftFCB has been given the thumbs up at an international airline conference. The commercial, which features cabin crew and pilots and is set to the tune of the Spanish dance tune 'Macarena', was voted Best TV Commercial at the Low Cost Airlines World Asia Pacific 2010 conference held in Singapore at the weekend.
Low cost airlines from around the Asia Pacific region are eligible to enter the awards, known as the Budgie$.
Lynette Han from Terrapinn, organiser of the awards, said the Budgie$ are designed to recognise the leaders, innovators, creative talents and pioneers in the Asia Pacific Low Cost Airlines industry: "We were looking for an ad that delivered the airline's message in an innovative and creative way. It had to be eye-catching and with a memorable jingle," Ms Han said.
The judging is done by more than 350 conference delegates, who are able to watch the nominated TV commercials and vote for their favourite. Five commercials made the finals. The other airlines included Air Asia, IndiGo Airlines, Jetstar Asia and Tiger Airways.
Executive Creative Director at DraftFCB, James Mok, says they wanted to capture the upbeat and personable character of the Pacific Blue team and so real cabin crew and pilots were used in the TVC: "It was a lot of fun making this ad. Pacific Blue crew are very passionate about the airline they work for and they pride themselves on no two flights being the same. We wanted to be able to capture that spontaneity as well as change the way people perceive flying by opening the door for a more enjoyable experience."
The TV ad has also found favour with the New Zealand public. In the November 2009 issue of AdMedia, the Happy Flying TV commercial was voted second most popular in a monthly survey.
Lynette Han from Terrapinn, organiser of the awards, said the Budgie$ are designed to recognise the leaders, innovators, creative talents and pioneers in the Asia Pacific Low Cost Airlines industry: "We were looking for an ad that delivered the airline's message in an innovative and creative way. It had to be eye-catching and with a memorable jingle," Ms Han said.
The judging is done by more than 350 conference delegates, who are able to watch the nominated TV commercials and vote for their favourite. Five commercials made the finals. The other airlines included Air Asia, IndiGo Airlines, Jetstar Asia and Tiger Airways.
Executive Creative Director at DraftFCB, James Mok, says they wanted to capture the upbeat and personable character of the Pacific Blue team and so real cabin crew and pilots were used in the TVC: "It was a lot of fun making this ad. Pacific Blue crew are very passionate about the airline they work for and they pride themselves on no two flights being the same. We wanted to be able to capture that spontaneity as well as change the way people perceive flying by opening the door for a more enjoyable experience."
The TV ad has also found favour with the New Zealand public. In the November 2009 issue of AdMedia, the Happy Flying TV commercial was voted second most popular in a monthly survey.
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Rude ad aside, imagine how bad the catering is at the Low Cost Airlines World Asia Pacific 2010 conference.
HAHAHAHAHAHAHAHAHAHAHAHA!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Clearly the most annoying ad of all time.
Funniest thing i've heard all week. Thanks for brightening up my day.
How about Macarena and cheese?
"It had to be eye-catching and with a memorable jingle"
James Mok, says real cabin crew and pilots were used in the TVC.. errrr except for actors Jeremy Randerson (cabin crew), Simon Prast (pilot) and lead trolly dolly Melanie what's her name who used to present the news. Come again?
Thats not Simon Prast is it????????
Strategy: What AirNZ did but different please. Brilliant. Looks like it did the trick though. Sometimes being too proud is a creative hindrance.
4.32 Clearly that's Patrick Mcateer ex oktobor in the pilots seat..
Nice work..better than Jetstar. That Hughesy thing was rubbish. Most of NZ doesn't even know who is is.
Come on... voted at the International Aviation conference... what an achievement! Who goes to that? A bunch of high paid execs have little grasp on creativity?
I feel guilty every time I masturbate to this ad.