The inaugural Campaign Brief/Bannerblog Australasian Digital Agency Index 2010
Welcome to the inaugural Campaign Brief/Bannerblog Australasian Digital Agency Index. After much thought, no one can say it wasn’t a democratic process. Agency inclusion, judging criteria, the jury and even the way it will be displayed was shaped over many emails between the 20+ agencies involved in Creative Social.
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It’s surprising there has never been a widespread audit of the agenciesdoing digital in Australia. This list will educate, anger, surprise andhopefully generate friendly rivalry and discussion between agencies.
The agencies were judged across 3 criteria: Awards: 10%; Digital Credentials: 5%; and of course the Work: 85%.
Thecriteria for ‘Technical’ will be added next round to allow the chart tobe viewed by creativity and technical. Size was determined by number offulltime staff.
It was important for the jury to compare appleswith apples, so all agencies were separated into 3 subgroups: FullService, Digital Agency and Digital Production. We also added anasterisk to indicate independently owned shops.
An interactive version of the list, which will be regularly updated, is at www.bannerblog.com.au/hotcold
Theeight judges were picked from a hat, from a pool of 22 and come fromboth small digital agencies and large multinationals. Thanks to MattStern: CD @ Profero, Lyndon Hale: ECD @ Tongue; Tim Buesing: CD @Holler, Kevin Ferry: CD @ Bullseye; Joel Thomson: CD @ Digital PublicisMojo; Paul Jeffress: CD @ The White Agency; Damian Royce: CD @Clemenger BBDO Melbourne; and Mike Crebar: CD @ Pusher.
Note: The following agencies asked not to be included: Amnesia, HOST, Webqem, Deepend, The White Agency. If you are wondering where they are that’s your answer. In future revisions these agencies will be included but we had to honor the agreement not to display them here.
We made every effort to ensure we got this first round of the list right but we have missed a few agencies.
The following agencies have been noted as missing;
1. Ogilvy
2. Areeba
3. Lemonade
4. Citrus
5. Lowe Rivet
6. Three Drunk Monkeys
7. @www
8. Freestyle Media
9. Igloo
10. OneDigital
11. Colenso BBDO, Auckland
We’ll be looking at doing another induction round in <3 months. This will cover any mistakes and also allow the abstaining agencies to put forward their entries. We’ll also attempt to introduce the “technical” aspect into the rankings to allow agencies to be ranked via creative or technical.
5 Comments
we want toyota!
we want toyota!
we want toyota!
we want toyota!
RE: your missing list:
what about amnesia and deepend?
pretty sure deepend won agency of the year (b&T) and both are finalists in this years adnews agency of the year awards.. no mention?
and isn’t one digital gone?
” The following agencies asked not to be included: Amnesia, HOST, Webqem, Deepend, The White Agency”
Hats off to the companies who had the balls to enter. Bit disappointing some of the major names asked not to be included.
Why are deepend agency of the year again?