World’s first live-rescue event: the video
February 9 2010, 5:29 pm | | 7 Comments
New Zealand’s coastline is as long as the USA’s. NZ has morerecreational boaties in the water than anywhere else in the world.Unfortunately, NZ also have more reckless, irresponsible, andintoxicated boaties than anywhere else. With little government funding,the New Zealand Coastguard is forced to patrol this vast area with ajust 75 boats. Their volunteers are often faced with the futile task offinding a needle in a haystack.
As previously reported on the CB Blog, DDB New Zealand didn’t just tell thecountry this – they let them experience it on Sunday January 31. They capsized a boat andstranded 4 people in the ocean, and challenged the whole of New Zealandto find and save them in the world’s first live-rescue event.
7 Comments
The concept relies on the assumption that we care if anyone from New Zealand lives or dies!
Exactly. Like Russel Crowe.
Maybe they could have stranded the whole nation at sea and waited for award judges to find them.
Oi, oi, cheeky buggers. You’re bagging your creative nursery there.
Brilliant campaign. Great well thought out work guys
According to Wikipedia, New Zealand’s coastline is not as long as the USA’s coastline.
http://en.wikipedia.org/wiki/List_of_countries_by_length_of_coastline
What other facts did you guys fabricate for the purposes of this award entry?
It’s not bad as an involvement idea, but Picnic will be this years example of how to do these type of ideas and get everyone having fun with it.
A well deserved bronze lion for this, and I hope some gold for Picnic.
Heads up, all of us not dong ideas like these 2, we are out of date (or atleast our clients are)!