Champagne corks pop for Orcon + Iggy 'Together Incredible' campaign at 30th Axis Awards
The Grand AXIS at the 2010 CAANZ AXIS awards tonight in Auckland was presented
to Special Group for their Orcon + Iggy 'Together Incredible' campaign. The campaign also took out the Titanium AXIS, the Integrated AXIS, the Interactive AXIS plus Gold Awards for PR/Experiental/ Word of Mouth; Digital/Interactive Campaign; Social; and Direct Response.
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Not surprisingly, Creative Business of the Year was awarded to Orcon.Other agencies celebrating on the night included Colenso BBDO, Auckland, which took out five Gold Awards, two for Papakura District Council 'Bleeding Billboard', two for NZ Book Council 'Going West' and one for TVNZ 'Bulge'; DDB New Zealand won four Gold Awards, two for Coastgard NZ 'Live Rescue', one for Cadbury 'Ring Tones' and one for Sky Television 'Chess'; Saatchi & Saatchi NZ walked off with three Gold Awards, all for Rodney District Council 'Grenade'; and DraftFCB Auckland won three Gold Awards, two for APN 'Hour Long Letter' and one for Prime 'Wooden Stake'. TBWA\Tequila\ Digital\Shift won the Interactive AXIS for Adidas\NZRU 'Adisynth' and a Gold Award for Adidas\NZRU 'Jersey Swap'.
The Sweet Shop won Gold for Direction for Foster's 'Dove Love', while Flying Fish won Gold for Visual Craft: on any screen for Rodney District Council 'Grenade'.
The Sweet Shop won Production Company of the Year and the Lifetime Achievement Award was awarded to Garry Little, of Digipost.
The Emerging Talent award, which acknowledges those who have recently entered the industry, was presented to Steve Hansen and Paul Kim from Colenso BBDO, whose early work has begun to gain attention in the industry.
This year's judging panel, made up of 25 local creatives and four international judges - Bill Wright & James Dawson-Hollis, Vice President - Group Creative Directors of Crispin Porter + Bogusky - Boulder, USA, John Hunt, Worldwide Creative Director, TBWA\ Hunt\Lascaris, South Africa and Justin Drape, Executive Creative Director of Three Drunk Monkeys - Sydney - were all highly impressed with the quality of work submitted.
Last night's Axis awards doubled as a celebration of 30 years of New Zealand creativity. CAANZ president Bryan Crawford reminded the crowd thar the first Axis show took place in 1980 - so tonight marked 30 fabulous years of New Zealand creativity - 30 years of ground-breaking, world-class ads, ideas and personalities.
Says Crawford: "Ideas continue to remain the real currency of creativity and when it comes to generating groundbreaking ideas no body comes close CAANZ member agencies and there production partners. As an industry our creative talents were put to the test in a very tough environment - and the work on show at Axis is testament to our collective ability to rise to the challenge and prove once again just how powerful great ideas can be."
Below is a list of all AXIS Gold winners:
The Sweet Shop won Production Company of the Year and the Lifetime Achievement Award was awarded to Garry Little, of Digipost.
The Emerging Talent award, which acknowledges those who have recently entered the industry, was presented to Steve Hansen and Paul Kim from Colenso BBDO, whose early work has begun to gain attention in the industry.
This year's judging panel, made up of 25 local creatives and four international judges - Bill Wright & James Dawson-Hollis, Vice President - Group Creative Directors of Crispin Porter + Bogusky - Boulder, USA, John Hunt, Worldwide Creative Director, TBWA\ Hunt\Lascaris, South Africa and Justin Drape, Executive Creative Director of Three Drunk Monkeys - Sydney - were all highly impressed with the quality of work submitted.
Last night's Axis awards doubled as a celebration of 30 years of New Zealand creativity. CAANZ president Bryan Crawford reminded the crowd thar the first Axis show took place in 1980 - so tonight marked 30 fabulous years of New Zealand creativity - 30 years of ground-breaking, world-class ads, ideas and personalities.
Says Crawford: "Ideas continue to remain the real currency of creativity and when it comes to generating groundbreaking ideas no body comes close CAANZ member agencies and there production partners. As an industry our creative talents were put to the test in a very tough environment - and the work on show at Axis is testament to our collective ability to rise to the challenge and prove once again just how powerful great ideas can be."
Below is a list of all AXIS Gold winners:
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Congratulations The_Hammer.
To, or from The_Hammer
Awesome effort Special people.
Congrats fullas, nice to see some metal go to something other than a council... honestly! You guys saved the awards last night from being completely farcical. Nice idea for a real client that you can actually send the bill to.
Sit up and pay attention you CD's from the biggies who have budgets to polish your crappy old spam. Awards for a real client who pays a real bill. That's worth some metal in itself.
@ 12:49 PM
To The_Hammer.
Bigger congrats to Special though. Brilliant.
yup, nice to see some great real work being recognised, well done Special.
Congratulations Special you made the NZ ad scene feel very special last night.
And congrats to Steve and PK for the emerging talent award - who would've thought that maniac thumping the whiteboard at Axis AdSchool would've scrubbed up so nicely...
Congrats to the Iggy Pop Orcon team on an incredible sweep of the Awards!
a pretty flash example of the modern advertising campaign.
Congrats on a great campaign. Seeing all you beautiful people in action makes me homesick!
Probably the best ad of the year.... everything else out there is shit... And to the big agencies out there - stop coming up with bullshit..sitting in ivory towers just goes to show how out of touch you are... Well done special
The_Hammer shares the same name with an All Black coach.
Hats off to Special, but the Orcon campaign would have been better if it actually worked on the day like it was supposed to.
I think the award should have gone to them for Best Use of Entry Tape.
There, said it, and I know all of you think the same but were too afraid to say.
Wow, the blog's gotten very bitchy again all of a sudden.
Very happy to see a group of people being recognized for being ahead of the game. Well done!
Yeah bloody good. An ad that I've actually seen wins. Congrats to all.
Grenade, Live Rescue or Going West??? Did the general public get to see these?
8:25 I think you'll find nobody is afraid to say anything on this blog.
Yup, pretty poor reflection on the 'big three' winning for book council, live rescue and rodney district, while the indie walked away with metal for real work.
You'd expect small agencies to kinda cheat a bit to get ahead and the big guys to lead the way with their big budget clients.
Well done to Special for showing the big boys how it's done. Maybe the thing didn't go live as planned but at least they has the guts to try put something that ambitious together.
I'm inspired, at least for the next few weeks. After that it's back to radio ads that air in Hamilton three times.
Maybe those monkeys at CAANZ who were so pissed off that Special Cleaned up the EFFIEs last year won't be feeling quite so high & mighty any longer. Then again perhaps I'm expecting too much.
I think 'book Council' is Epic! Shame, I had to watch it (once) at 2am on the porno channel....
Andrew who?
lots of great ideas for councils with nothing to sell...... can products no longer be conveted into award winning ideas.
WTF eh? Maybe the big three only deserve to have clients like:
The Book Council
Rodney District
Live Rescue
And maybe they should leave the big accounts and real clients to the Indies, who appear to know how to do real work for real people.
Put simply the networks have priced themselves out of the market. The handful of people pulling huge money aren't willing to take a cut so the people below get the flick. It hasn't dawned on management that you can't have people pulling salaries like 250K (or more) and still survive. The clients aren't dumb - go to an indie - get access to the right people at a good rate. Or like where I'm working now client side, cut out the agency altogether and go direct to the freelancers.
Indies can only handle one big client mister
The networks still wish they had one big client!
The single cash cows that used to shit money just aren't there anymore.
9:24 best call i've heard for ages on this blog. Too true.