Ever had a more horrific cinema experience?

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Picture 918.pngTheaction: Last Call claims to be the first interactive horror movie in the worldwhere the audience is able to communicate with the protagonist. A filmcontrolled by a member of the audience, thus blurring the boundariesbetween game and film.

Language recognition software transforms theparticipant’s answers via mobile phone into specific instructions. Aspecially developed software then processes these commands and launchesan appropriate follow-up scene. The dialogue between the movie’s mainactress and an audience member leads to a different film – and outcome- every time: sometimes with a happy end, sometimes with a moregruesome one.

To participate in the adventure, audience members submittheir mobile phone numbers to a speed dial code when they buy theirticket. The moment the female protagonist takes out her phone to callsomeone who might be able to help her, the film’s controlling softwarecontacts one of the submitted mobile phone numbers.

Once the viewerpicks up, he hears the actress’s voice – who tells him she would belost without him. He has to help her escape by choosing a path throughthe old, rundown sanatorium. Furthermore, he also decides whether sheshould help other victims to flee the scene -and every single choiceshapes her fate: it’s a matter of life and death.

Agency: Jung von Matt, Berlin

Production company: Film Deluxe Berlin

Director: Milo