Ever had a more horrific cinema experience?
Theaction: Last Call claims to be the first interactive horror movie in the worldwhere the audience is able to communicate with the protagonist. A filmcontrolled by a member of the audience, thus blurring the boundariesbetween game and film.
Language recognition software transforms theparticipant’s answers via mobile phone into specific instructions. Aspecially developed software then processes these commands and launchesan appropriate follow-up scene. The dialogue between the movie’s mainactress and an audience member leads to a different film – and outcome- every time: sometimes with a happy end, sometimes with a moregruesome one.
To participate in the adventure, audience members submittheir mobile phone numbers to a speed dial code when they buy theirticket. The moment the female protagonist takes out her phone to callsomeone who might be able to help her, the film’s controlling softwarecontacts one of the submitted mobile phone numbers.
Once the viewerpicks up, he hears the actress’s voice – who tells him she would belost without him. He has to help her escape by choosing a path throughthe old, rundown sanatorium. Furthermore, he also decides whether sheshould help other victims to flee the scene -and every single choiceshapes her fate: it’s a matter of life and death.
Agency: Jung von Matt, Berlin
Production company: Film Deluxe Berlin
Director: Milo
12 Comments
Sounds a lot like the creative process…
Entertainment for all the twisted sandshoes out there…sick shit
Sounds like the audience member could get a kicking on the way out instead of blaming the director for having their $20 wasted!
If you’re on Telstra or Optus it probably goes to a call centre in India before hitting the movie bitch 2 hours later.
I’d like to give her a horrifying experience.
A great way to get everyone in the door 15 times for 6 and half minutes of new footage, plus which version goes to DVD? Interactive Blu-Ray??
Ever had a more horrific cinema experience!?
Try watching….ANYFUCKINGTHING by Dereck Jarman!
I go see a movie to sit back relax and let someone else to the creative thinking whilst I scoff down a super coke & popcorn. This is very very unappealing.
An interesting use of the medium, but as 9.21 says…
What possible reason could anyone have for wanting cinema to be an interactive experience?
And what benefit is it to me, if the plot is determined by some moron six rows in front of me?
If I enjoyed watching what happens when the average punter determines what films look like, I’d just watch reels of ads that’ve been fucked over by focus-group link testing.
i think it’s cool
Yep. Be cool. Fucking awful.
‘Conceptually,’ the idea may be impressive; but I think we all know where this technology is heading (if it’s not well and truly there already). As anyone who’s hired a DVD thriller called ‘fear dot com’ will agree, when this kind of ‘interactivity’ is offered, and even more so if it’s combined with anonymity and real people, it tends to bring out the darkest depths of human behaviour. Why am I not surprised by where this originated?