Maddocks departure confirmed

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MADDOCKS-CAXTON.jpgThe Clemenger Group has confirmed that Richard Maddocks has resigned his role as executive creative director of Clemenger BBDO Sydney. He will be continuing at the agency for up to 6 months to ensure a seamless transition of creative leadership.

Maddocks has been with the Clemenger Group for 12 years, initially building Colenso BBDO’s world class creative reputation before moving across to Sydney two years ago.

“It’s always a loss when someone as talented as Rich decides to go their own way, but we’ve had a great relationship for over a decade, and Rich has contributed hugely to the creative reputation of Clemenger on both sides of the Tasman” said Robert Morgan, executive chairman of the Clemenger Group.

Since moving to Clemenger BBDO Sydney he has overseen the integrationof a new look creative department, and driven a turn-around in thecreative performance, culminating with recent gongs at Cannes and Goldand Silver at the New York One Show.

As well, the agency has earned a number of new business wins over thepast 18 months including BUPA, Career One, The Heart Foundation andWrigleys.

“I’ve thoroughly enjoyed my 12 years with the Clemenger Group. At bothColenso and Clemenger Sydney I have worked with some of the industry’sbest talent and I’m grateful to the clients, staff and management forthe amazing support I’ve received over that time,” said Maddocks.

“However I’ve decided I want to work with clients under an alternativeagency structure. I’m in the early stages of discussion with severalinterested parties on how that might look. Until then, my focus will beon helping Andy, Al and the guys work through the transition.”

“Rich is a great talent and a great bloke, so it’s a shame to see himgo. Rich has helped build an incredibly strong creative department withtalent like Chris Badger, Chris Pearce and Nic Hodges, so we’re in goodshape,” said managing director Andy Pontin. “Over the next 6 months,Rich will be a key contributor in helping us to recruit his successorto ensure minimal disruption to our clients.”