MTV and Curious Film present Scribe and Liam Finn as tour guides for Tourism New Zealand

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SYDNEY – Miki Magasiva’s documentaries for Tourism New Zealand are winning over young Australian travellers within weeks of the campaign’s launch and generating loads of interest from NZ media outlets.

Called ‘MTV’s Guide to NZ’, the four-minute documentaries are perfect for Miki’s directional talents because they reflect his ability to put people at ease. The dialogue is unscripted and the itinerary is un-contrived as Miki follows local musicians to their favourite dim sim restaurants, music studios and corner pubs.

Created with MTV, each documentary shows New Zealand musicians in their favourite places. Scribe’s tour includes scuba diving for paua, The Mint Chicks stop at Ferg Burgers in Queenstown, and Liam Finn swears by the homemade pies at The Fridge in Kingsland.

In an interview with 3 News, Miki says: “This was really exciting and different to other commercials I’ve shot before because there was so much freedom and latitude for the musicians to take us wherever they wanted.”

The New Zealand Herald believes Miki’s first documentary about Liam Finn is appealing to 16-24 year olds in Australia because it takes them to destinations that would never make it into mainstream travel guides like Lonely Planet or Getaway. 

Barry Eddington, regional manager for Australia at Tourism New Zealand, also told the newspaper that musicians Scribe, The Mint Chicks and Liam Finn are so well-known in Australia that, “showing their secrets, their hidden treasures, their home – that’s quite powerful.” 

The documentaries are being rolled out on MTV’s website and on MTV Australia.

View Scribe’s Guide to New Zealand:

View Liam Finn’s Guide to New Zealand:

CREDITS

Director, MTV Brand Solutions – Colin Blake

Creative Director, MTV Brand Solutions – Vanessa Zuppicich

Senior Creative, Manager, MTV Brand Solutions – Kate Davitt

Creative, MTV Brand Solutions- Anna Snowman

Talent & Artist Relations, MTV – Simone Stopford

Director, MTV’s Guide to New Zealand – Miki Magasiva, Curious Film

Executive Producer, MTV’s Guide to New Zealand – Peter Grasse, Curious Film