The Sweet Shops signs hot director duo TWiN
TheSweet Shop has TWiN – the brothers Jonathan and Josh Baker – for globalrepresentation and management (ex their home market).
TWiN’swork has a strong visual narrative quality. They range from heartfeltto surreal, with an emphasis on drawing emotion. Australian born, NewYork based, TWiN’s recent work incorporates these effects for the likesof Nissan – the subtle and charming ‘Morning Light’, and ‘Rise’,starring a Transformers- style, rooftop jumping hybrid robot; ImpotenceAustralia ‘Little Fella’, with its comical midget man; and Wrigley’s’Tab’, featuring a delightful cast of animated toy figures.
With identical backgrounds in design, the brothers have played witheverything from title sequences for film and TV, to album art,editorial photography and music videos. Mediums which have helped tobreak them into the director’s chair in 2004. Primarily they directedprojects individually in Australia. They formed TWiN to consolidate anddevelop their commercial directing repertoire.
Says The Sweet Shop’s CEO/managing partner, Paul Prince: “I’ve watchedthe two guys’ individual careers prosper down under from the beginningof their design days, and always looked at inviting them into The SweetShop, but agonized over which of them would be best. Now that they’vejoined forces, the decision was simplified and with double the potency.Perfect idea, TWiN, I’m proud to have them become a part of The SweetShop family.”
On one side TWiN create hefty visual effects but on the other theyfocus on subtle detail and natural allure. “We try to maintain atangible and often observational shooting style, with an emphasis onbeautiful pictures”, says Jonathan.
The pair are thrilled at their new affiliation: “We’ve always looked atThe Sweet Shop as one of the best in the biz. Signing with them feelslike spooning the one you love, while suddenly being pushed out of asmall aircraft at 80,000 ft and realizing you have no parachute, butare saved by those flying creatures from Avatar, safely landing at aFoo Fighters concert on a Thailand beach full of beautiful women thatall like playing video games”.
Stephen Dickstein, global president/managing partner says: “Very fewdirectors in the business integrate technical mastery, contemporarystyle and cinematic narrative/story telling…we believe that TWiN willbe recognized amongst the elite group who possess these skills whilealso being committed to advertising.”
5 Comments
“Signing with them feels like spooning the one you love, while suddenly being pushed out of a small aircraft at 80,000 ft and realizing you have no parachute, but are saved by those flying creatures from Avatar, safely landing at a Foo Fighters concert on a Thailand beach full of beautiful women that all like playing video games”.
Don’t give them a comedy script……
Wow, that was harsh.
They are good and nice.
Another smart scalp from the Sweet shop.
And John can do a backflip off a wall. Which is cool. Even if you are older than 12.
Poor guys. All the did was work hard and get a decent job!
God help them if they propel their career further. Imagine the jealousy from Ray then!
“Signing with them feels like spooning the one you love, while suddenly being pushed out of a small aircraft at 80,000 ft and realizing you have no parachute, but are saved by those flying creatures from Avatar, safely landing at a Foo Fighters concert on a Thailand beach full of beautiful women that all like playing video games”.
If you know them. Then that’s funny.
On ya Fellas.