This Sunday McDonald’s open 25 hours
With daylight savings coming to an end, DDB Sydney has created a one off campaign for Sunday the 4th April, 2010 to highlight the fact that customers can now enjoy an extra hour at McDonald’s restaurants that normally open around the clock. Supported by radio, the campaign will appear in Sunday press titles this weekend.
New Zealand press will also run the campaign on Sunday and in digital screens in The Warehouse.
DDB Sydney
National Creative Director – Matt Eastwood
Creative Director, McDonald’s – Adam Rose
Art Director – Jakub Szymanski
Copywriter – Dave Shirlaw
Print Producer – Lila Trajkoska
Regional Business Director – Kenny Hill
Business Management – Alexandra Gordon
Media Agency: OMD
McDonald’s: McDonald’s National Media & Sponsorship Manager – Toby Dewar
23 Comments
I’ve been gunning to be known as a ‘copyrighter’ for years. How’d you do it Dave?
Also, nice topical ad.
Nice one.
Could be a Caxton.
Great topical ad. Nice art direction too.
Sorry, this is just stupid. A great April fools ad is one that is one that sucks you in for brief moment before you realise you’ve been had……this completely lacks that and as result is rather banal.
Shirlow (totally sic) making his presence felt already. Nice one.
12:05 – If you could read, you’d know this isn’t an april fools ad. I like it.
Right-on Shirlow!
Simple. Well done boys.
Caxton for sure.
A good old fashioned topical ad. Nicely done DDB.
Time to change your name to Shirl, Dave. That way they’ll never get it rong.
Terrific line. Sharp.
Very ordinary, but better than their Tourism Australia stuff.
Hey 12.05
Wake up buddy – I think you’ve slept in
i think i like it
Hey 12:05,
if you’d posted that 6 minutes earlier you’d have been funny. Sadly however you’re just a knob.
MehDonalds
Very nice. Well done.
Love it
Very nice idea. And no ‘food porn’.
Well done Dave.
matt
Last week I could have easily just left a comment here about this being a pretty slick little topical ad – which it is. So, credit where credit is due there. Now, having eaten McDonalds during an Easter road trip, I think it’s appropriate to comment on the reality of the product.
I just want to admit that I (foolishly) stopped at a McDonalds on Sunday and ordered their flagship product, a Big Mac. Here’s the thing: It was utterly inedible. It seems they made use of the extra hour in the day to let the hamburger “rest” somewhere. And this is on the back of their claims that every burger is now made fresh.
This particular Big Mac had been “idle” for so long it had actually shrunk so that it was like a little scaled down entrée size version of the real thing. It was “not fresh” to the point that the already stale sesame seed bun had a hard bite-resistant crust on it; the so-called all-beef patties had started to curl up around the edges like a pair of convex lenses; and the lettuce looked like it had been microwaved, at least once, to within an inch of its life – greens shouldn’t be black, surely!
Of course I took the thing back. But, being given a slightly fresher replacement solves nothing really except to perpetuate the belief that the no-brainer convenience of this brand somehow outweighs all of the evil.
Somehow I don’t think the agency’s responsible for the burger you bought in Paddington on your ‘road trip’. I respect these ads for what they are. I bought some and it was fine.
Maybe you weren’t polite to the staff? Everything’s cooked fresh to order these days.
Unfortunately, McTruth, the freshness and quality of the product in any fast-food chain will vary from store to store. There are rules, but as I’m sure you’ll acknowledge there are slackers in every line of work. It’s good that you complained, because it might lead to improved practices in that store – especially if the Manager was alerted.