Top Creative duo Nagy and Spirkovski appointed Joint ECDs at Clemenger BBDO Sydney

CB Exclusive – Clemenger BBDO Sydney has appointed Paul Nagy (left) and Mike Spirkovski (far left) as joint executive creative directors, who will start in mid-June, replacing outgoing ECD Richard Maddocks.

Currently Nagy is creative director of Clemenger BBDO, Wellington, while Spirkovski is consulting to Droga5, Sydney. The highly awarded pair reunite after a four year break – they first worked together at Leo Burnett, Sydney from 2004 until 2006.

“Paul and Mike are proven creative leaders and genuinely respect andinspire each other. The minute we met them we knew they were the rightguys” says Andy Pontin, Clemenger BBDO, Sydney managing director.”Paul’s a Clemenger guy, and that makes an enormous difference to us.”

“We know that extraordinary outcomes creatively come from acollaborative culture, this ECD team approach should be seen asemblematic of our taking this approach to a whole new level, veryexciting,” says James McGrath, creative chairman of Clemenger BBDO.

“We’ve been mates for years and have always shared the same ideas aboutwhat makes great work and a great agency. We believe the single mostimportant step in delivering highly effective and innovative solutionsis to build a level of trust; both in client relationships and toinspire a unique culture within the agency,” says Nagy.

“When Clemenger first approached us with their plans for the future ofthe agency we were blown away. The goals are ambitious, exciting andsomething we can’t wait to get moving on,” says Spirkovski.

Spirkovski spent the early days of his career overseas, including a twoyear stint in Canada working for Palmer Jarvis DDB and TBWA. He thenmoved back to Sydney to set up his own agency before joining LeoBurnett Sydney in 2004, where he first worked with Nagy. He is currently at Droga5, Sydney.

Following their successful time together at Leo Burnett, Nagy movedover to Wellington in 2006 to join Clemenger BBDO where he waseventually made creative director in April, 2008.

Collectively the duo have won more than 200 local and internationalawards, with gold, silver and bronze results at every major award showincluding Cannes, D&AD, The One Show, Clio, and AWARD.

Key achievements include a Titanium Lion, back-to-back Goldand Silver Lions and creating one of the global Top 10 digitalcampaigns of 2009. Other career highlights for Nagy include opening and runningAWARD School in New Zealand, and being instrumental in Clemenger BBDOWellington being named the most highly awarded agency in the mosthighly awarded network at Cannes in 2007. Spirkovskiplayed a part in Publicis Mojo Sydney winning the AWARD 2009Agency of the year title.