adidas takes us on ‘The Quest’ for the World Cup
June 9 2010, 9:40 pm | | 4 Comments
The adidas World Cup trailer film, via 180 Amsterdam (180TBWA),announces the Match-Up experience on Facebook.com/adidasfootball. Thetrailer is designed to lead you to the Facebook page where the viewerwill be faced with the ultimate player experience where every one ofour 32 hero players representing their country will be matched upagainst each other. The digital experience is all about letting youdecide who takes home the trophy.
4 Comments
The phrase ‘polished turd’ comes to mind.
Just because this is designed to be ‘stage one’ in some kind of brand experience, doesn’t excuse the fact that as a commercial, this is awful.
The facebook ‘experience’ is fucking horrible too.
Between this turd and the novelty floating and dipping official ball, is adidas deliberately trying to embarrass themselves during the WC?
much easier to critique work that to actually make something isnt it.
Absolutely, 8.54.
I’m assuming you’ve never designed a car and got it into production, so you wouldn’t have an opinion on cars then would you?
Ever publised a magazine? No? Then I guess you couldn’t possibly say that GQ is a better read than New Idea.
Ever designed a fashion range? Probably not, so please don’t have an opinion on high-waisted elastisiced jeans then.
Idiot.