All new Instant Kiwi: Believe it or not

Screen shot 2010-06-02 at 7.59.07 AM.pngDDB NZ and Good Oil's Hamish Rothwell team up to show New Zealand just how good it feels to win on the all new Instant Kiwi.

VIEW THE SPOT

33 Comments

Anonymous said:

Quite like that.

Anonymous said:

End gag is a bit Mike O'Sullivan 2002 for me.

- but the Spike Jonze front was awesome.

Anonymous said:

Doug cameo, haha

Anonymous said:

Yeah I like it but don't think it needed the end gag.

Anonymous said:

shit. it actually looks like NZ for a change and looks very much like damage control from the Mexican FAIL.

Anonymous said:

I don't really like this - it looks cheap. Was the Mexican a fail - do tell??

Anonymous said:

I think its great....

Anonymous said:

Great ad. The gay sharks are a winner.

Anonymous said:

I like it too. The end gag is classic. An oldie but a goodie.

Anonymous said:

Bring back Doug

Anonymous said:

A bit Mike O'Sullivan 2002?? Give us a break.

I'd like to see Droga 5 foot 5 produce something as choice as this with any of their clients. Oh that's right they don't have any clients do they? No.

-And Spike Jonze give us a break again, he's so overrated I'd say. Where The Wild Things Are was a joke compared to the book.

Anonymous said:

'Weird people doing weird stuff' is the new 'consumer's on couches'.

Anonymous said:

Saw this twice last night, both times it made me stop and watch and smile. I couldn't quite believe that no one had thought to use that track for an ad before - never thought I could feel so free-hee-hee....

Anonymous said:

Would have worked better if they'd had the money for the dancers to rehearse more

Anonymous said:

how many clients can DDB sell a 'shit happens' creative strategy to before all their ads look they're for the same brand? SKY = nasty world, nice place, ANZ = nice dreams, nasty world & now Lotteries = nice dreams, nasty reality. Must try harder.

Anonymous said:

11:45, I love your enthusiasm. But I don't think we're talking about Where The Wild Things Are.

This is terrible - you can't just rip a scene from a recent film and not change a thing. How embarrassing.

Anonymous said:

I like it. There is the problem of writing a 500K spot and shooting it for 150 (Your milage may vary), but that's NZ.

It is a nice idea. It grabbed my attention and left me feeling happy.

Oddly, I think this is the ad Lowe should have wrritten to go with their 'How would you feel?' campaign (How would it feel? Something like that). Unlike the work they did, it is actually about how someone feels.

Anonymous said:

3.02, are you saying that musical numbers in ads have been done before?

Anonymous said:

5:45 what film are we talking about here?

Anonymous said:

5:39. Bro, thats the most ridiculous over-simplification I've ever heard. I think all three campaigns look and feel very different. Strategically they're miles apart too. ANZ is easily the best bank campaign on TV right now. And M&C used to do the worst ads for them. Why don't you stop hating and start doing better TV than DDB? No one else is right now.

Anonymous said:

if their strategies and creative are so bang on - how come they get changed radically every 6 months? idiot, the genius is that they hold on to business after they've rooted the work. make no mistake - this ad is damage control.

Anonymous said:

3:02 isn't it obvious that it's not meant to be a perfectly choreographed dance... looks to me they're playing on the ridiculous

Anonymous said:

Dear 7.58 Bro - I'm not hating, I'm just observing the patently obvious. Strategically they may be miles apart, but creatively they're approaching interchangeability. You can hear the creaking & groaning as the inevitable final twist approaches. Yours faithfully 5.39.

Anonymous said:

I'm not from DDB, but come on, that 500 days thing is awful.

Anonymous said:

Doug failed? People made tshirts. The catch phrase ‘Get a Perm’ entered the country’s vernacular. It won awards. If that’s what failing is, sign me up.

Anonymous said:

I hadn't seen the 500 days thing.
Wow. It is, remarkably close to the ad.
Would be very surprised if that wasn't the reference.

Anonymous said:

afiled to sell tickets you dickhead

Anonymous said:

In the 500 Days clip he is walking out of Zoey Deschanel's apartment after getting sexy with her, which is a pretty good cause for an instant parade. It's a magical scene in the context - very funny. It's just a shame the end of the film is so crap.

Anonymous said:

2:03 you're the problem if you can't see an ad can fail despite becoming a catchphrase, a T shirt and an award-winner. Client? Sales? Results?

Anonymous said:

Hha, oh my gosh, I LOVE THIS AD !

Anonymous said:

I just checked the link to that 500 days clip. Did anyone read the top rated comment below the video? That's pretty damn funny.

Leave a comment