Damian’s Cannes Diary – part two
Damian Royce, creative director of Clemenger BBDO Melbourne, isrepresenting Australia on the Cyber jury and writes exclusively forCampaign Brief, the only Australian trade press in Cannes this year.Other Aussie and Kiwi jurors will be contributing exclusively to the CBBlog over the next 10 days, so make sure you check in daily, hourly,every minute…
With a mountain load of entries viewed and nearly as much pizza consumed, we finally finished the second day of cyber judging just before midnight. That brought us just over half way through the first round of judging.
The majority of the work I judged today was from the viral category andit took a hell of a long time to find anything remotely…’viral’. It’spuzzling to think people are still not getting that if the agency andone of your friends were the only people that interacted with yourwork, it probably isn’t going to be awarded for changing the game.
We did come across a couple of contenders, though. My bet is you’ve probably seen them…
Another trend we continue to see this year are ideas that are largelymade up of non-online components, with digital being used more like atool to power them, showcase or distribute them. In some cybercategories the lines are really getting blurred.
There were some amazing interface ideas coming from the new craftcategories and even more amazing was that a couple of them actually hadfantastic ideas behind them.
So far I feel like we haven’t found the real game changing ideas yet,but no doubt they will surface before we finalise the shortlist in thenext 24 hours.
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