Grant’s Cannes Diary – part two
GrantRutherford, executive creative director of DDB Melbourne, isrepresenting Australia on the Radio jury and writes exclusively for Campaign Brief, the only Australiantrade press in Cannes this year. Other Aussie and Kiwi jurors will becontributing exclusively to the CB Blog over the next 10 days, so makesure you check in daily, hourly, every minute…
For something new, try reading this update aloud with headphones on in a silky smooth Barry White style voice with Porno music playing in the background.
Day two was a good day. Just when I thought we’d trawled the depths of human despair, the average radio spot turns out to be good, if not great. I can’t and won’t talk for the other jurors but there seemed to be a collective sigh of relief from under headphones. Maybe it was because we all had a good night’s sleep but I think it had to do with the categories were judging. They were much better.
There also seemed to be some major themes running through the entries and major techniques. There are an awful lot of anti-aging spots, ads about dogs, ads about incontinence, ads that displayed how fast something is, ads that were recorded down the telephone and ads that
use a known song but where they’ve stupidly changed the lyrics.
In fact, if there was an ad for dog food where an incontinent dog starts off old and gets audibly younger through the ad speaking really fast down a telephone all to the tune of ‘Eye of the Tiger’ then it would have to be a shoe-in for the Grand Prix. It would also have no 15 second disclaimer at the end. I hate disclaimers.
Anyway, I’m off again. The next round is the short list round. It’s going to be fun, there is going to be a lot of debate and there is going to be more debate. I could be in for a long day.
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6 Comments
I like his sunglasses. So there.
I reckon the need to have an audio disclaimer is reason enough to keep an advertiser off the radio.
Why the long face?
Nah, those sunnies look like the ones all the gelled up muzzas where at the Grand Prix. Lose them or get a pastel vnecked tee to go with them. Or an Ed Hardey top.
6:54.
It’s “wear”.
And “Hardy”.
Take my advice. Because I doubt anyone is going to take yours.
I agree with 6:54 and 2:34 there is a sale on at Ed Hardy at the moment, just sayin’