Punching above our weight: New Zealand ranked equal 9th at Cannes; Australia again ranked #6
Well,
CB has done the number crunching and can reveal that New Zealand is
placed =9th in the world, the first time it has been in the top 10 at the Cannes Lions.The USA is once again #1, with 135 awards, followed by the UK with 72, Germany with 59, Brazil with 56, Sweden with 46 and Australia with 44 awards. Next came France with 39 awards, followed by Spain with 28. Japan, New Zealand and South Africa had 26 awards, 25 awards and 22 awards respectively (but all on equal points).
TOP COUNTRIES AT 2010 CANNES LIONS
1. USA
6 Grand Prix, 23 Gold, 42 Silver, 64 Bronze, 374 Shortlisted
TOTAL AWARDS: 135
TOTAL POINTS: 987
2. UK
1 Grand Prix, 18 Gold, 22 Silver, 31 Bronze, 230 Shortlisted
TOTAL AWARDS: 72
TOTAL POINTS: 569
3. Germany
17 Gold, 14 Silver, 28 Bronze, 200 Shortlisted
TOTAL AWARDS: 59
TOTAL POINTS: 473
4. Brazil
1 Grand Prix, 7 Gold, 17 Silver, 31 Bronze, 206 Shortlisted
TOTAL AWARDS: 56
TOTAL POINTS: 443
5. Sweden
1 Grand Prix, 1 Titanium, 12 Gold, 16 Silver, 16 Bronze, 96 Shortlisted
TOTAL AWARDS: 46
TOTAL POINTS: 328
6. Australia
1 Grand Prix, 11 Gold, 18 Silver, 14 Bronze, 104 Shortisted
TOTAL AWARDS: 44
TOTAL POINTS: 323
7. France
7 Gold, 15 Silver, 17 Bronze, 123 Shortlisted
TOTAL AWARDS: 39
TOTAL POINTS: 298
8. Spain
5 Gold, 8 Silver, 15 Bronze, 94 Shortlisted
TOTAL AWARDS: 28
TOTAL POINTS: 214
=9. Japan
4 Gold, 9 Silver, 16 Bronze, 61 Shortlisted
TOTAL AWARDS: 26
TOTAL POINTS: 182
=9. New Zealand
1 Grand Prix, 7 Gold, 9 Silver, 8 Bronze, 54 Shortlisted
TOTAL AWARDS: 25
TOTAL POINTS: 182
=9. South Africa
3 Gold, 6 Silver, 13 Bronze, 92 Shortlisted
TOTAL AWARDS: 22
TOTAL POINTS: 182
12. Argentina
1 Grand Prix, 1 Gold, 8 Silver, 13 Bronze, 70 Shortlisted
TOTAL AWARDS: 23
TOTAL POINTS: 166
13. India (17 awards, 149 points)
14. The Netherlands (16 awards, 133 points)
15. Belgium (17 awards, 130 points)
16. Canada (13 awards, 123 points)
17. Italy (14 awards, 107 points)
18. Thailand (10 awards, 79 points)
=19. Singapore (8 awards, 71 points)
=19. Turkey (8 awards, 71 points)
21. China (9 awards, 69 points)
22. Hong Kong (8 awards, 60 points)
23. United Arab Emirates (8 awards, 59 points)
24. Chile (9 awards, 58 points)
25. Mexico (8 awards, 50 points)
=26. Colombia (4 awards, 42 points)
=26. Israel (6 awards, 42 points)
28. Finland (5 awards, 41 points)
29. Portugal (4 points, 37 points)
30. Norway (4 awards, 35 points)
Points used by Cannes Lions:
Titanium Grand Prix: 12 points
All other Grand Prix: 10 points
Titanium Lion: 10 points
Gold Lion/PR Lion: 7 points
Silver Lion: 5 points
Bronze Lion: 3 points
Shortlist: 1 point
1. USA
6 Grand Prix, 23 Gold, 42 Silver, 64 Bronze, 374 Shortlisted
TOTAL AWARDS: 135
TOTAL POINTS: 987
2. UK
1 Grand Prix, 18 Gold, 22 Silver, 31 Bronze, 230 Shortlisted
TOTAL AWARDS: 72
TOTAL POINTS: 569
3. Germany
17 Gold, 14 Silver, 28 Bronze, 200 Shortlisted
TOTAL AWARDS: 59
TOTAL POINTS: 473
4. Brazil
1 Grand Prix, 7 Gold, 17 Silver, 31 Bronze, 206 Shortlisted
TOTAL AWARDS: 56
TOTAL POINTS: 443
5. Sweden
1 Grand Prix, 1 Titanium, 12 Gold, 16 Silver, 16 Bronze, 96 Shortlisted
TOTAL AWARDS: 46
TOTAL POINTS: 328
6. Australia
1 Grand Prix, 11 Gold, 18 Silver, 14 Bronze, 104 Shortisted
TOTAL AWARDS: 44
TOTAL POINTS: 323
7. France
7 Gold, 15 Silver, 17 Bronze, 123 Shortlisted
TOTAL AWARDS: 39
TOTAL POINTS: 298
8. Spain
5 Gold, 8 Silver, 15 Bronze, 94 Shortlisted
TOTAL AWARDS: 28
TOTAL POINTS: 214
=9. Japan
4 Gold, 9 Silver, 16 Bronze, 61 Shortlisted
TOTAL AWARDS: 26
TOTAL POINTS: 182
=9. New Zealand
1 Grand Prix, 7 Gold, 9 Silver, 8 Bronze, 54 Shortlisted
TOTAL AWARDS: 25
TOTAL POINTS: 182
=9. South Africa
3 Gold, 6 Silver, 13 Bronze, 92 Shortlisted
TOTAL AWARDS: 22
TOTAL POINTS: 182
12. Argentina
1 Grand Prix, 1 Gold, 8 Silver, 13 Bronze, 70 Shortlisted
TOTAL AWARDS: 23
TOTAL POINTS: 166
13. India (17 awards, 149 points)
14. The Netherlands (16 awards, 133 points)
15. Belgium (17 awards, 130 points)
16. Canada (13 awards, 123 points)
17. Italy (14 awards, 107 points)
18. Thailand (10 awards, 79 points)
=19. Singapore (8 awards, 71 points)
=19. Turkey (8 awards, 71 points)
21. China (9 awards, 69 points)
22. Hong Kong (8 awards, 60 points)
23. United Arab Emirates (8 awards, 59 points)
24. Chile (9 awards, 58 points)
25. Mexico (8 awards, 50 points)
=26. Colombia (4 awards, 42 points)
=26. Israel (6 awards, 42 points)
28. Finland (5 awards, 41 points)
29. Portugal (4 points, 37 points)
30. Norway (4 awards, 35 points)
Points used by Cannes Lions:
Titanium Grand Prix: 12 points
All other Grand Prix: 10 points
Titanium Lion: 10 points
Gold Lion/PR Lion: 7 points
Silver Lion: 5 points
Bronze Lion: 3 points
Shortlist: 1 point
Hope you're not counting those two craft Golds Mr Lynch. Animation and sound awards should be credited to the animator and sound designer like they are in every other award show on the planet. The fact that Colenso are sticking their name on it is a little shameless. And the fact that Stop Press and Campaign Brief is letting them is pretty sad too.
Then you could say the same for a lot of the print from Asia. No idea and crafted by the illustrators - do they get put down as the art director on the award?
Cannes rules do allow an agency to enter their work in craft categories...
But really, how can you claim a lion for sound design?
Sounds like someone at DDB is a little pissed that Colenso beat them. Let's give credit where it's due. Colenso had a phenomenal year, DDB had a great year too.
And it's awesome how well we did as a small country.