The NZ Cannes Contenders: Clemenger BBDO, Wellington and Special, Auckland
In thelead up to the Cannes International Advertising Festival, Campaign Brief showcases New Zealand’s Lion contenders…
Clemenger BBDO, Wellington
World Press Photo celebrates the world’s best press photography. Everyyear, from the thousands of photographs submitted, just the 200 verybest are selected for the exhibition – each photograph highlighting animportant news event of the year. So, rather than create an advertisingcampaign to let Wellingtonians know about the upcoming exhibition,Clemenger BBDO Wellington created something that demonstrated whatWorld Press Photo is all about. News. Three news events. Each one inspired by one of the themes of WorldPress Photo 09. Each one featuring one of the words that wouldeventually make up the headline ‘World Press Photo’, encouragingWellingtonians to ‘see the photos that made the news’.
Clemenger BBDO, Wellington
A print series promoting the Dulux paint that goes on pink, but dries white.
Clemenger BBDO, Wellington
New Zealand’s football team, the All Whites, had one chance to reachthe Football World Cup. To help fill Wellington stadium for theirdo-or-die qualifier, Clemenger BBDO, Wellington offered supporters thechance to join the All Whites in the biggest team photograph evertaken- One Shot For Glory. The result was New Zealand’s biggest everfootball crowd- and victory to the All Whites.
Clemenger BBDO, Wellington
The agency created a novel idea to target young drivers.
Clemenger BBDO, Wellington
To raise awareness of Earth Hour 2010 in New Zealand, three of NewZealand’s favourite ads switched their lights off for Earth Hour 2010.Clemenger BBDO Wellington, with the support of DDB New Zealand, re-released the iconic ads to look as though they are shot bycandlelight… in the spirit of Earth Hour.
Clemenger BBDO, Wellington
In most urban areas in New Zealand the legal speed limit is 50kph.Young male drivers perceive this as an arbitrary number and are morelikely to set their own limit, at a speed that they are comfortablewith – for most of them that is about 60kph. They don’t see the dangerin going just a little over. What difference can 10kph make? ClemengerBBDO Wellington’s job was to re-educate drivers, that every km over thespeed limit increases the seriousness of the consequences in a crash.
Clemenger BBDO, Wellington
On March 27, New Zealanders would again be asked to switch off theirlights for Earth Hour. But 4 years on, Clemenger BBDO Wellington neededto find a new way to engage people with the message. So, the ideawas to show the effects of climate change at the moment of truth – witha sticker on a light switch. When people switched the light on, theyinstantly saw the effects of climate change in action. Making themresponsible for switching it off. These stickers were sent across thecountry, to hotel chains, offices, councils, cafes and movie theatresreaching the fingertips of thousands of New Zealanders.
Special, Auckland
Orconis a New Zealand internet provider who provide the country’s fastestbroadband. In order to cut through with a relatively small budget theylaunched an innovative demonstration campaign. The idea was to find 9Kiwi musicians, and simultaneously link them by Skype to Iggy Pop inhis Miami studio, to re-record his iconic track, ‘The Passenger’. Iggyappeared in TV ads, street posters, facebook reach blocks and inbanners calling for people to audition online, through a speciallybuilt Facebook app. Iggy chose his band and on the day, coached themlive online and orchestrated a brand new arrangement of his most famoustrack. The content was then used to make a campaign of unique TVcommercials.