The NZ Cannes Contenders: TBWA\Whybin

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In thelead up to the Cannes International Advertising Festival, Campaign Brief showcases New Zealand’s Lion contenders…

TBWA\Whybin\Tequila, Auckland

New Zealand’s female rugby fans can now see a bit more of theirfavorite Rebel Sport Super 14 rugby players, thanks to  a unique interactive site called ‘JerseySwap’. The siteencourages female fans to be part of the Super 14 and actively showtheir support by buying their favorite team’s colors, going to gamesand getting involved in the game.

TBWA\Whybin\Tequila, Auckland

The agency raised awareness of Visa’s sponsorship of the Pompeii exhibit at theNational Museum. They greeted all visitors to Wellington Airport with alava flow that ran around the baggage carousel. Complemented bytraditional media, this ambient execution made sure nobody could missthe message.

TBWA\Whybin\Tequila, Auckland

David Tua reading a bedtime story in this spot for Duco Events.

TBWA\Whybin\Tequila, Auckland

One team. Hundreds of photographers.