More proof creativity sells: Old Spice sales double with latest social media campaign

More proof for sceptical clients out there on the sales power of creativity, reported by Samuel Axon from Mashable:

You know those YouTube videos with that manly Old Spice guy and his hilarious responses to Twitter fans? Of course you do. So does everybody, it seems, because Old Spice body wash sales have increased 107% in the past month in part thanks to that social media marketing campaign. READ MORE