Old Spice guy’s amazing Twitter+YouTube feat

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Screen shot 2010-07-14 at 12.21.29 PM.pngWieden + Kennedy, Portland has launched an interactive Twitter + YouTube campaignto tie in with their ‘Questions’ TVC (launched a few weeks back), with the Old Spice Guy, IsaiahMustafa, responding with quick turn-around short video clips posted onthe Old Spice YouTube channel to real time questions from media outletslike the Huffington Post and the Ellen Show as well as individuals.

Asher Moses @ smh.com.au reports that what began as a clever marketing campaign has morphed into a viral web phenomenon,and the Old Spice Guy, Isaiah Mustafa, is milking it for all it’sworth…. Mustafa’s clips on the Old Spice YouTube channel have rackedup almost 55 million views, making it YouTube’s most viewed sponsoredchannel of all time. More about this on Mashable. Or join the Old Spice Guy on Twitter.