2degrees wins the Fairfax Media Supreme Award at the 2010 TVNZ-NZ Marketing Awards
Following months of trawling through entries, rigorous judging, and back-patting of finalists, the New Zealand marketing community was in celebratory mode last night at the 2010 TVNZ-NZ Marketing Awards. The Fairfax's Media Supreme Award, which goes to the best overall entry was picked up by mobile phone carrier 2Degrees for its 'Staying 2degrees' campaign by TBWA\Whybin New Zealand.
The campaign was crafted around the premise that every New Zealander is separated by two degrees, in contrast to the popular "six degrees of separation" theory allegedly first floated in 1929 by Hungarian short story writer, Frigyes Karinthy.
NZ Marketing publisher, Vincent Heeringa said, "These awards are reserved for those who execute a great strategy - not just those who make nice ads. But with 2degrees they've achieved both."
In keeping with the science of marketing theme, the crowd of passionate marketing and business leaders enjoyed an evening of entertainment and celebration amid flaming test tubes and dazzling pyrotechnics with awards host, Te Radar, and live band Gourmet Peppers.
"It's brilliant to see such widespread participation throughout the marketing community. As an industry, we should be proud of the work we have been doing. We thank all entrants for their contribution, and congratulate this year's winners for driving innovation and thought leadership for New Zealand businesses" says Sue McCarty, NZMA's Chief Executive.
2010 TVNZ-NZ Marketing Awards Winners
Fairfax Media Supreme Awards
2degrees Staying 2degrees
New Zealand Post Business to Business Award
Messenger Services Ltd Stuck - we sort it
Consumer Services Award
2degrees Staying 2degrees
University of Otago Emerging Business Award
Red Witch Analog Pedals Ltd Red Witch Analog Pedals
New Zealand Marketing Magazine Export Marketing Award
New Zealand Honey Co Healthy Honey
Smartsource Marketing Fast Moving Consumer Goods Award
Joint winners:
Frucor Beverages Rocket Man campaign
Mars NZ Ltd WHISKAS Dry Catfood
DNA Not-for-Profit Award
Ministry of Health The National Depression Initiative
Morton Estate Wines Retail Award
McDonald's Restaurants (NZ) Weight Watchers Meals
GEON Rookie Marketer of the Year Award
Anna-Claire Clendon, enlight photo
New Zealand Post Marketer of the Year Award
Adam Maxwell, Independent Liquor
TVNZ Marketing Hall of Fame
Associate Professor Richard Brookes
Judges' Choice Awards
TVNZ Innovation in Marketing Award
Frucor Rocket Man campaign
Colmar Brunton Most Authentic Brand Award
Air New Zealand Nothing to Hide
carboNZero programme Sustainability Award
Wellington Combined Taxis NZ's first carboNZero certified taxi service
AUT University Transformational Marketing Award
Nice work TBWA and 2 Degrees.
A well-deserved win!
Have to agree, top effort. Roll on the Effies.