Iggy Pop and Special are the stars of the night and big cash winners at the Ad Stars Festival

Special Group, Auckland picked up US$10,000 cash on Saturday night for their Orcon Broadband “Orcon + Iggy Pop” campaign, which won one of two Grand Prix awarded at the AdStars galaawards ceremony, held in Busan, Korea.

Despiteoffering faster broadband and superior customer service, Orcon wasrelatively unknown in a New Zealand market dominated by the hugecorporates. Orcon actually used its broadband to enable a world-firsttechnical feat – connecting nine Kiwis from their homes across NewZealand to Iggy’s studio in Miami, and re-recording the classic track’The Passenger’.

Adstars is a unique competition – entry is free and the top prize iscash – as a result it attracts thousands of entries from agenciesacross the globe (including many from Australia and New Zealand).

This award follows the campaigns stunning success at Cannes, where it took home both a Gold Lion and the Direct Grand Prix, and at the New Zealand Axis award where it won Best in Show and took home the most Gold Axis in the competitions 30 history.

Special couldn’t be there on the night so their award was collected for themby Craft judge Stephen Douglas (pictured above right) from DigiPost, Auckland.