Saatchi & Saatchi New Zealand creates Live PacMan game in latest commercial for Telecom
There’sa lot you can do with half cent texts to any New Zealand network,including a life-size game of PacMan. Saatchi & Saatchi New Zealand islaunching Telecom’s latest Text Anyone 2500 offer (send 2500 texts toany network each month for just $12), with a TV commercial encouragingcustomers to have fun with their mobiles. The spot shows five matesplaying a game of live PacMan, using their phones to text directions asfriends take on the city streets as PacMan and the ghosts.
Says Saatchi & Saatchi ECD Dylan Harrison: “We wanted the idea toignite customers’ imaginations and entertain the possibilities of whatyou could do with 2500 1⁄2 cent texts. The Telecom network is reallyfast and because you can text any mobile network, we coordinated areal-life game of Pac Man. It’s a great little demo.”
KierenCooney from Telecom, says one of the brilliant things about Mobile ishow people are coming up with seemingly endless ways of using thephones and services. And this idea celebrates that – the imaginationand energy of New Zealanders, specifically in the way we’ve embracedMobile to enrich our lives.
“We want to reflect this increasedusage with better plans, and ensure customers have real certaintyaround the price they’re paying. That was the idea behind Text Anyone2500 – it’s the best text plan in New Zealand, you get 2500 texts toanyone on any New Zealand network for $12 – that makes it around half acent a text.”
The PacMan TVC is live from tonight and forms part of a wider campaign for Text Anyone 2500, including cinema and online.
Agency: Saatchi & Saatchi New Zealand
ECD: Dylan Harrison
Digital Creative Director: Scott Huebscher
Art Director: Rich Robson
Copywriter: Jon Austin
Head of Content TVP: Jane Oak
Group Account Director: Simon Wedde
Director: Adam Gunser
Producer: Declan Cahill
Production Company: Automatic Fims
14 Comments
It looks really nice but can we move on from weird things happening in the city shot with a floating, observational camera?
You should have borrowed the axis Pacman suit.
Wasn’t this done years ago in the states as an experiential game?
Thank christ they managed to fit a red-headed kid in there. Had me worried.
I like it. Which is hard for me to admit because I hate a lot of things.
been done, better
http://www.youtube.com/watch?v=pIrvpn3k9A4
Do the Mario one next Telecom.
Keep showing the NZer’s how original the French can be.
Love it! Love it! Love it!
Beautifully shot. Good idea.
2:34 Your right… it has been done before. But I think you should look again. Thats not an ad and its not better.
Reminds me of a popular film clip:
http://www.youtube.com/watch?v=wQg7qOB5Heg
Congrats…….a rip off from another ad..but hey a step up from fuc#ing fishing in the South Island…..be honest….Paul Reynolds in in one of those suits is’nt he?
What is the song playing?
Nice work, Dave, Debs, Luke, Mike and all the others associated with this idea when it was first shown to Telecom by Saatchis two years ago.
So debs luke mike and co were the first ones to rip the idea off?
I liked this till I remembered that great music vid. With that thing we have called the interweb you’re gonna get caught lifting other peoples ideas and banging a product in there.
No wonder telecom nearly walked last year, here’s another reason for them to.
the song is ‘hidden costs’ by a cool wellington band called the sproutts….