Wonderbra unveils Britain’s first ever 3D billboard
September 16 2010, 11:09 am | | 21 Comments
Wonderbra, via agency Iris, has unveiled Britain’s first ever 3D billboard near WaterlooStation, central London, featuring Brazilian model Sabraine Banado, to launch Wonderbra’s new ‘Full Effect’ bra.
21 Comments
I heard the account’s a real handful.
Let’s just hope male impotence products avoid a similar approach.
Done
http://adland.tv/content/wonderbra-vs-pushup-bra
… and done.
http://www.advertology.ru/article71162.htm
Does the fact that it’s on a billboard somehow make it original?
Holy Potatoes guys! Me likee likee!
Brilliant use of media.
@11:35 – yes, it does make it original. We are speaking size. Billboard is big in size.
Although it has been done in other forms of media, the nature of the product via a big 3D billboard guarantees interest, commuters may stop by to take a look – they look forward to it.
Thanks for keeping us abreast of this
It beats night tennis.
Great for the ten people who got the glasses.
11.35am & 12.32pm you’re both a pair of tits.
Sorry guys.. the idea’s been done. Many times. For the same client, no less.
Just because it’s on a billboard this time doesn’t change that.
Is this the first 3 D or Double D?
At the same level of difficulty to a condom brief.
It’s funny. And easy.
No boob jokes please, this is serious.
What matters is Geelong smashing Collingwood.
mmmmmmmmmmmmmmmotor bbbbbbbbbbboooooooat.
ANd a bbbbbbbrumsky for good luck.
The true genius here is being able to charge the client twice for the same idea, albeit 13 years apart.
Copying an old idea is one thing. Trumpeting it here as a “first” really is pretty shameless guys.
Praveen you media assistant planner/buyer dude, you don’t know what you’re talking about. Go back to putting x’s in boxes or selling bigger spaces or whatever you do.
Maybe the white 3D glasses could’ve been bra shaped?
Might have made a stronger link and skinned it a little differently.
Product claims to make breasts look bigger. Not hard when they’re billboard-sized.
Had Iris been smart (which they are not) they would have done this a as real 3-d special build and then overprinted 3-d offset onto it.
I’m wasted on brochures, me.
@ 2:32
You clearly must be an unattractive woman.
Well, duh!
Just because an ad has been done before doesn’t mean it’s been done before.
I’m off to sell a script about a dog singing in a car. But it’s not a Jack Russell. It’s a schnauzer.
Totally different idea.