Woolley: Seriously, is creativity valued?
September 21 2010, 7:50 am | | 11 Comments
Darren Woolley is hosting a workshop at Spikes Advertising FestivalAsia 2010 in Singapore on “Is creativity valued?” today at 2 pm.
Delegates interested in the role and value of creativityin business are encouraged to attend as Woolley collectively explores andworkshops the various ways creativity is valued and remunerated inbusiness and looks for new ways to value creativity in advertising andmarketing communications.
Woolley is the founder andmanaging director of the marketing management consultants TrinityP3 whohave offices in Sydney, Melbourne, Singapore and Hong Kong. He workswith many of the world’s biggest advertisers to ensure they aremaximising the value of their advertising and marketing budget.
11 Comments
I just booked my flight… NOT!
Poacher turned gamekeeper……..
Woolley and creativity in the same sentence….youve got to be shitting me.
He has got a point.
But I suggest he raises it with marketing directors, not creative people – whether we like it or not they make the rules, they judge agencies and they call pitches and then they invite Darren to run them and negotiate the head hour rates!
You are preaching to converted here Darren……go forward and convince the other side!
Is creativity valued? Obviously. Companies like P3 have made a bomb out of destroying great creative campaigns.
Seriously: is WOOLLEY valued???
12:23, you obviously don’t understand what P3 and similar outfits do. Amongst other things, they arrange pitches, they don’t make creative recommendations or evaluate the creative work.
In fact, if you bothered to educate yourself about the subject, I suspect you’d find Woolley is among a group of people who believe we creatives give away our ideas far too cheaply – or for nothing – and is trying to put a price on intellectual property, given its potential to create enormous wealth for those companies and brands the ad industry creates ads for.
Are you capable of understanding that last sentence?
I know it’s tempting to anonymously slag off things you don’t know anything about, but all it proves is you’re the idiot, not Woolley.
You tell em Monty.
Monty knows best. Right Monty?
PS – that last sentence was very long. Maybe to long as I drifted off and starting staring at my finer nails.
Were any of you there? I was. Wooley gave a long address to goggle-eyed attendees none of whom realised that his 1.5hr ‘workshop’ (hello?) was cloaked as a way to maximise remuneration for ideas, but at the price of suppliers. He could have even paraphrased the whole jaunt to simply say “we’ll lean on the prod.co/photographer/retoucher for you”.
Well said 10:33 AM. P3 went to clients and said “we’re crap at advertising, but we know the secrets so we will assess what they charge you and screw them all down for you.”
Those who can do. Those who can’t…
Art director, 9:20? Clearly not a writer.