Aston Martin named the coolest brand in UK
Aston Martin, the preferred car brand of Australian admen Warren Brown and John Fawcett, has been named the coolest brand of the year in the UK. The CoolBrands survey – carried out by The Centre for Brand Analysis – picks 500 brands which are then judged by experts and the public.
The Apple iPhone, which topped the list last year, dropped to second place and was followed by another Apple product the iPod. Other technology which is cool includes the Blackberry (4th) Nintendo Wii (7th) Google (8th) and the BBC iPlayer (11th).
The Top 20 CoolBrands:
1. Aston Martin
2. iPhone
3. iPod
4. BlackBerry
5. Bang & Olufsen
6. Harley-Davidson
7. Nintendo Wii
8. Google
9. Ferrari
10. Dom Perignon
11. BBC iPlayer
12. Vivienne Westwood
13. Apple
14. Tate Modern
15. YouTube
16. Mini
17. Chanel
18. Ray Ban
19. Alexander McQueen
20. Jimmy Choo
6 Comments
As judged by 13 year old boys.
“Choose your next vitticism carefully Mr. Bond, it may be your last.”
Whatever dude. Given the choice of products on that list, I’d take the Aston, too.
How is Aston Martin one brand, but Apple & it’s products three?
7.34am I think 13 year-old boys would have picked Jordan.
Is iphone a brand?? Ditto ipod??