Colenso BBDO launches rebranding campaign for DB Export with 90-second spot and short film
October 9 2010, 11:21 am | | 7 Comments
ColensoBBDO Auckland is celebrating the 50th anniversary of New Zealand beer,DB Export, with a 90-second commercial set in the 1960s telling thestory of the beer’s creation by company founder, Morton Coutts asnarrated by his barber.
Following the introduction of ArnoldNordmeyer’s Black Budget, whereby a 9 pence tax was imposed on importedbeer, Coutts set out to create an export-quality beer at local prices. It went on to be named ‘The World’s Best Beer’ in 1968.
Also,on the revamped DB Breweries site, which goes live today, is afive-minute short film, ‘Beer, the untold story’ created by Revolver.
VIEW THE SPOT or click here to view the short film and other archival material.
7 Comments
interesting story, badly shot, so over lit. Felt to loooong maybe because it was ugly to look at.
brilliant work, congrats…..this will work its socks off
my god i found this so confusing!
is that roger mac doing the vo?
Great story but such slooooooow boring direction. Almost a hit.
Boooooring.
Badly directed, long boring story.