DDB New Zealand targets adult market via new Pascall’s ‘lollies for grown-ups’ ad campaign
November 23 2010, 11:48 am | | 8 Comments
Most confectionery brands are aimed at kids. However Pascall identified that many of their consumers are adults that have grown up with the brand, and they still love the lollies as much as they did when they were young.
With the idea that Pascall are ‘Lollies for Grown Ups’ DDB New Zealand created a series of spots in the style of childhood children’s shows with adult themes for their grown up audience.
8 Comments
Thanks Sandra Sully.
CHAAAAAAARLIEEEEEE
WE’RE ON A BRRRRRIDGE CHARLIEEEEE
Quite good.
The Unicorns are Awesome! The other ones… well…
Not bad at all. The Big OE spot is old isn’t it?
Isn’t this old?
Sandra Sully? What?
Good work.