Become someone’s angel this Christmas with the Auckland City Mission and Publicis Mojo
Christmas is the busiest time for the Auckland City Mission. And donations to their Christmas Appeal ensure Christmas happens for those in need. To make donators feel as important as they really are by turning them into angels, Publicis Mojo Auckland spread the city with angel wings, designed by local artist Flox, through posters, ambient stickers, print, and stencils.
People are instructed to take pictures of themselves lining up with the wings they find. Then, by posting the picture on the Auckland City Mission Facebook page, a sponsor will donate $5 on their behalf.
CREDITS
Publicis Mojo
Lachlan McPherson – CreativeDirector
Jake Siddall – Art Director
Sokpart Pao – Copywriter
John Christall – Designer
Rosie Grayson – TV Producer
Conan Grobey – Head of Production
Andi Dearsley – Art Buyer
Publicis Digital
Greg Wood – Digital CreativeDirector
Jeremy Clark – Digital Art Director
Rochelle Ivanson – Senior DigitalProducer
Curious Film
Zia Mandviwalla – Director
Matt Noonan – Executive Producer
Franklin Rd
Shane – Sound designer
Jonathan Hughes – Music licensing
ZenithOptimedia
Marcella Wijoko – Media Planner