Clemenger BBDO Melbourne promotes James McGrath to chairman, Peter Biggs to CEO
The management team of Clemenger BBDO Melbourne has been reshuffled with James McGrath promoted to Chairman of Clemenger BBDO Melbourne,a role that recognizes his superb creative and cultural leadership of the agency, and Peter Biggs, currently managing director of Clemenger BBDO Melbourne, will become the CEO.
McGrath will continue to concentrate primarily on matters creative, working closely with ECD Ant Keogh.
“This role really gives local expression to his national role as Creative Chairman of Clemenger BBDO Australia,” said Executive Chairman of the Clemenger Group, Robert Morgan. “Peter is a unique leader and we are fortunate to have a person of his calibre leading the agency.”
So that Biggs (left) can concentrate on building the business and developing strategies for the future in Melbourne, Jonathan Isaacs, currently the Financial Director of Clemenger BBDO Melbourne, will be promoted to the role of Chief Operating Officer (COO).
Clemenger Proximity will have a National Managing Director, a role newly created for current Clemenger BBDO Melbourne Deputy Managing Director, Elizabeth Fulcher. She will be in charge of developing the brand and skill sets of Proximity in Melbourne, Sydney, Brisbane and Adelaide.
“We have a very strong leadership team in Melbourne and these changes to our leadership group will ensure we continue to lead the pack in Melbourne and beyond. I congratulate everyone,” Morgan said.
3 Comments
What’s with the baby steps? Rob, you should have promoted them both to “Saint” and been done with it.
Well deserved moves for MCGrath and Isaacs. But, pray tell, a word to the ignorant, what’s the difference between MD and CEO? Please explain.
4.18 … in answer to your question, the difference between an MD and a CEO is that nobody can decide who rules. It is a common Clemenger strategy to placate egos and fuck with peoples heads all at the same time. Genius!